New Products The Key Factors In Success
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New Products The Key Factors In Success
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Author : Robert G. Cooper
language : en
Publisher: Marketing Classics Press
Release Date : 2011-10-15
New Products The Key Factors In Success written by Robert G. Cooper and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-15 with Business & Economics categories.
Key Success Factors Of New Products Product Innovations
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Author : Raffaele Aledda
language : en
Publisher: GRIN Verlag
Release Date : 2010-10-20
Key Success Factors Of New Products Product Innovations written by Raffaele Aledda and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-20 with Business & Economics categories.
Bachelor Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, International University of Applied Sciences, language: English, abstract: The new information age has seen an impressive shift to global markets and cross-border competition, resulting in customers increased expectations for higher quality products, competitive prices and better and faster services. Hence, companies aiming at striving success are focussing more and more on generating fast, innovative, and efficient solutions to satisfy customers’ expectations and to create value for shareholder. In view of that, the quest for new products capable to bestow the company with the differential advantage to position itself against its competitors has never been more critical than ever before. However, although innovations are generally seen as the engine of growth, only a small number survive the first year and generate significant value for shareholders. Thus, managers all around the world are keen to identify key factors of success to reduce uncertainty in the new product development process. Yet, history teaches us that product innovation is a complex and dynamic process whose success is difficult to measure, to forecast and which call for talented managers capable to identify and harmonize an array of exogenous, endogenous and consumer perception factors of success simultaneously. Most notably, consumers perception is difficult to map and far more complex to manage. Only new products and innovations that timely offer superior and unique benefits that are perceived as such by customers are marketable and sustainable in the long run and thus generate value for shareholders.
Key Success Factors Of New Products Product Innovations
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Author : Raffaele Aledda
language : en
Publisher: GRIN Verlag
Release Date : 2010-10
Key Success Factors Of New Products Product Innovations written by Raffaele Aledda and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with categories.
Bachelor Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, International University of Applied Sciences Bad Honnef - Bonn, language: English, abstract: The new information age has seen an impressive shift to global markets and cross-border competition, resulting in customers increased expectations for higher quality products, competitive prices and better and faster services. Hence, companies aiming at striving success are focussing more and more on generating fast, innovative, and efficient solutions to satisfy customers' expectations and to create value for shareholder. In view of that, the quest for new products capable to bestow the company with the differential advantage to position itself against its competitors has never been more critical than ever before. However, although innovations are generally seen as the engine of growth, only a small number survive the first year and generate significant value for shareholders. Thus, managers all around the world are keen to identify key factors of success to reduce uncertainty in the new product development process. Yet, history teaches us that product innovation is a complex and dynamic process whose success is difficult to measure, to forecast and which call for talented managers capable to identify and harmonize an array of exogenous, endogenous and consumer perception factors of success simultaneously. Most notably, consumers perception is difficult to map and far more complex to manage. Only new products and innovations that timely offer superior and unique benefits that are perceived as such by customers are marketable and sustainable in the long run and thus generate value for shareholders.
Identifying The Key Success Factors In New Product Launch
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Author : Anthony Di Benedetto
language : en
Publisher:
Release Date : 2014
Identifying The Key Success Factors In New Product Launch written by Anthony Di Benedetto and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Effective product launch is a key driver of top performance, and launch is often the single costliest step in new product development. Despite its importance, costs, and risks, product launch has been relatively underresearched in the product literature. We reviewed the extant literature on product launch to identify the most critical strategic, tactical, and information-gathering activities influencing the launch success. We then used a retrospective methodology to gather managerial perceptions regarding launch activities pertaining to a recent new product launch, and the product's performance in terms of profitability, market share, and relative sales. A mail survey of PDMA practitioners elicited data on nearly 200 recent product launches. Successful launches were found to be related to perceived superior skills in marketing research, sales force, distribution, promotion, R&D, and engineering. Having cross-functional teams making key marketing and manufacturing decisions, and getting logistics involved early in planning, were strategic activities that were strongly related to successful launches. Several tactical activities were related to successful launches: high quality of selling effort, advertising, and technical support; good launch management and good management of support programs; and excellent launch timing relative to customers and competitors. Furthermore, information-gathering activities of all kinds (market testing, customer feedback, advertising testing, etc.) were very important to successful launches. We conclude with observations about current product launch practice and with recommendations to management. Logistics plays a key role in successful strategy development and should receive the requisite amount of managerial attention. In particular, activities involving logistics personnel in strategy development showed much room for improvement. We also find that the timing of the launch (i.e., when the launch is conducted from the point of view of the company, the competition, and the customer) is just as important as whether the activities are performed. More managerial attention should be devoted to launch timing with respect to all of these viewpoints in order to improve the chances of success.
Critical Success Factor And Metrics For New Product Development Success
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Author : Ankush Agrawal
language : en
Publisher:
Release Date : 2004
Critical Success Factor And Metrics For New Product Development Success written by Ankush Agrawal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
The 5 Key Success Factors
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Author : E. W. Lawrimore
language : en
Publisher: Lulu.com
Release Date : 2011-05-14
The 5 Key Success Factors written by E. W. Lawrimore and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-14 with Business & Economics categories.
A total system for business success, based on a 25-year study and testing of the most effective success factors for any business, from small to large. Includes practical action steps that, taken together, will lead to significant success increases for your business or organization.
Critical Success Factors In New Product Development
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Author : Peter Weisshuhn
language : en
Publisher:
Release Date : 1996
Critical Success Factors In New Product Development written by Peter Weisshuhn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business categories.
Taking Technology To The Market
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Author : Ian Linton
language : en
Publisher: Routledge
Release Date : 2016-04-01
Taking Technology To The Market written by Ian Linton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Business & Economics categories.
With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.
Creating Breakthrough Products
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Author : Jonathan Cagan
language : en
Publisher: FT Press
Release Date : 2002
Creating Breakthrough Products written by Jonathan Cagan and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.
Project Newprod
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Author : Robert Gravlin Cooper
language : en
Publisher: Quebec Industrial Innovation Centre = Centre québécois d'innovation industrielle
Release Date : 1980
Project Newprod written by Robert Gravlin Cooper and has been published by Quebec Industrial Innovation Centre = Centre québécois d'innovation industrielle this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with New products categories.