Identifying The Key Success Factors In New Product Launch
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Identifying The Key Success Factors In New Product Launch
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Author : Anthony Di Benedetto
language : en
Publisher:
Release Date : 2014
Identifying The Key Success Factors In New Product Launch written by Anthony Di Benedetto and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Effective product launch is a key driver of top performance, and launch is often the single costliest step in new product development. Despite its importance, costs, and risks, product launch has been relatively underresearched in the product literature. We reviewed the extant literature on product launch to identify the most critical strategic, tactical, and information-gathering activities influencing the launch success. We then used a retrospective methodology to gather managerial perceptions regarding launch activities pertaining to a recent new product launch, and the product's performance in terms of profitability, market share, and relative sales. A mail survey of PDMA practitioners elicited data on nearly 200 recent product launches. Successful launches were found to be related to perceived superior skills in marketing research, sales force, distribution, promotion, R&D, and engineering. Having cross-functional teams making key marketing and manufacturing decisions, and getting logistics involved early in planning, were strategic activities that were strongly related to successful launches. Several tactical activities were related to successful launches: high quality of selling effort, advertising, and technical support; good launch management and good management of support programs; and excellent launch timing relative to customers and competitors. Furthermore, information-gathering activities of all kinds (market testing, customer feedback, advertising testing, etc.) were very important to successful launches. We conclude with observations about current product launch practice and with recommendations to management. Logistics plays a key role in successful strategy development and should receive the requisite amount of managerial attention. In particular, activities involving logistics personnel in strategy development showed much room for improvement. We also find that the timing of the launch (i.e., when the launch is conducted from the point of view of the company, the competition, and the customer) is just as important as whether the activities are performed. More managerial attention should be devoted to launch timing with respect to all of these viewpoints in order to improve the chances of success.
New Products The Key Factors In Success
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Author : Robert G. Cooper
language : en
Publisher: Marketing Classics Press
Release Date : 2011-10-15
New Products The Key Factors In Success written by Robert G. Cooper and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-15 with Business & Economics categories.
Managing The Dynamics Of New Product Development Processes
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Author : Arie Karniel
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-07-28
Managing The Dynamics Of New Product Development Processes written by Arie Karniel and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-28 with Technology & Engineering categories.
Managing the Dynamics of New-Product Development Processes merges product-based planning, process modelling, process execution, probabilistic simulations, and simulation based decision-making into one framework called the Dynamic new-Product Development Process. It provides readers with a means of improving the management of product development through enhanced methods and tools that are specifically tailored to the characteristics and challenges of such processes. It calls for a new Product Lifecycle Management paradigm of utilizing the managed product data for management of the product's development process. Within the framework, the methods used are enhanced or modified to fit the new-product development process requirements. Each specific method is exhaustively analyzed, from the basic definition of terms through a description of the state of the art of that topic and its limitations. Then, the method enhancements are illustrated by many examples, and discussed while suggesting further research directions. Finally, the enhanced methods are integrated and demonstrated by a test case. The main two methods described are the design structure matrix (DSM) and Petri nets, which are merged into a novel concept entitled DSM nets. Managing the Dynamics of New Product Development Processes provides algorithms, proofs, and practical examples that can be used for general study of the issues concerned. The main concepts presented are applicable to systems engineering and can be used by practitioners of product development processes, such as designers, product managers, and process managers, as well as developers of process management tools for systems with dynamically changing process structures.
New Product Development
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Author : Scott J. Edgett
language : en
Publisher: Stage-Gate International
Release Date : 2011
New Product Development written by Scott J. Edgett and has been published by Stage-Gate International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Benchmarking (Management) categories.
Handbook Of Research On New Product Development
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Author : Peter N. Golder
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-02-23
Handbook Of Research On New Product Development written by Peter N. Golder and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-23 with Business & Economics categories.
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
New Product Development A Fmcg Perspective
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Author : Dr K Rajeshwari
language : en
Publisher: Notion Press
Release Date : 2017-07-17
New Product Development A Fmcg Perspective written by Dr K Rajeshwari and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-17 with Self-Help categories.
New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: • How does one develop new products? • What are the methods to measure the success of new products? • How is developing new products in an entrepreneurial company different? • What are the key factors that contribute to the success of new products in the marketplace? The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book.
Gaining Momentum Managing The Diffusion Of Innovations
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Author : Joe Tidd
language : en
Publisher: World Scientific
Release Date : 2010-07-29
Gaining Momentum Managing The Diffusion Of Innovations written by Joe Tidd and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-29 with Business & Economics categories.
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses./a
Project Newprod
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Author : Robert Gravlin Cooper
language : en
Publisher: Quebec Industrial Innovation Centre = Centre québécois d'innovation industrielle
Release Date : 1980
Project Newprod written by Robert Gravlin Cooper and has been published by Quebec Industrial Innovation Centre = Centre québécois d'innovation industrielle this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with New products categories.
Design And Management Of Interfirm Networks
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Author : Josef Windsperger
language : en
Publisher: Springer Nature
Release Date : 2019-11-18
Design And Management Of Interfirm Networks written by Josef Windsperger and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-18 with Business & Economics categories.
Interfirm networks include franchising, retail and service chains, cooperatives, financial networks, joint ventures, strategic alliances, licensing, public-private partnerships and new network forms in the digital economy. This book gathers the latest research studies that approach these networks – and the creation of innovation under the conditions of a complex, dynamic, knowledge-intensive and digital economy – from an interdisciplinary perspective. The studies, all of which were written by respected experts, explore how firms can improve their competitiveness by securing access to innovation, knowledge, complementary resources and capabilities otherwise not available to them. In addition, they highlight how, driven by an unpredictable environment, firms embedded in inter-organizational networks are increasingly transforming from co-operators to collaborators and valuable co-creators of innovation.
Powerful Communication For Product Manager
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Author : Ulrike Laubner
language : en
Publisher: BoD – Books on Demand
Release Date : 2022-09-27
Powerful Communication For Product Manager written by Ulrike Laubner and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-27 with Business & Economics categories.
Both companies and HR consultants consider communication to be the most important social skill for the future. For you as a product manager, good communication skills are decisive, both for your career and to ensure that you deliver a successful product. Yet we often still hear complaints about communication not functioning well with other departments and about the lack of acceptance of product management in many companies. Using examples from the real world of business, this unique self-help guide looks at the typical communication difficulties which often arise and highlights potential solutions. There are also several exercises for you to test your new knowledge. The communication skills you acquire will simplify your everyday working life: You will improve your communication skills. You will learn how to convey information more effectively and how to convince stakeholders of your ideas.You will enhance your ability to pose tactical questions in order to increase your knowledge of the market. You will build up skills which will enable you to deliver customer-focused product management. Your company will benefit in different ways: senior management will be able to make decisions faster and development teams will be able to carry out their development work according to real market requirements. In addition, the sales team will find selling easier and employees will get more enjoyment out of their work. I wish you every success in putting these ideas into practice. You will soon find you are experiencing more acceptance from the various departments you deal with.