New Product Development A Fmcg Perspective
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New Product Development A Fmcg Perspective
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Author : Dr K Rajeshwari
language : en
Publisher: Notion Press
Release Date : 2017-07-17
New Product Development A Fmcg Perspective written by Dr K Rajeshwari and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-17 with Self-Help categories.
New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: • How does one develop new products? • What are the methods to measure the success of new products? • How is developing new products in an entrepreneurial company different? • What are the key factors that contribute to the success of new products in the marketplace? The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book.
Handbook Of Research On New Product Development
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Author : Peter N. Golder
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-02-23
Handbook Of Research On New Product Development written by Peter N. Golder and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-23 with Business & Economics categories.
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Product Management And New Product Development
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Author : R.K. Srivastava
language : en
Publisher: Excel Books India
Release Date : 2007-01-30
Product Management And New Product Development written by R.K. Srivastava and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-30 with Business & Economics categories.
Product Management is becoming an important function of marketing. This book presents a broad perspective of the subject to develop a correct perception about it, and is divided into twenty seven chapters.This is the first attempt by the author to bring out the essential facets of product management. The book contains a mix of text as well as research based articles.This book covers the following topics: v How to be an effective product manager?v Changing job function of product managersv How to select the right product managers?v How to improve the efficiency of resources?v Effective marketing planv New product development and selection procedurev Factors that can influence the success of a brandv Measuring brand equity and valuing brandsv Brand architecturev Concept of UCPv New product introduction
Lean Rapid And Profitable New Product Development
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Author : Robert G. Cooper
language : en
Publisher: Product Development Institute
Release Date : 2005
Lean Rapid And Profitable New Product Development written by Robert G. Cooper and has been published by Product Development Institute this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Front End And New Product Concept Development
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Author : Evy Sakellariou
language : en
Publisher:
Release Date : 2008
Front End And New Product Concept Development written by Evy Sakellariou and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Higher Education For The Sustainable Development Goals
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Author : Leonardo Caporarello
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-12-04
Higher Education For The Sustainable Development Goals written by Leonardo Caporarello and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-04 with Education categories.
Presenting chapters from international contributors, this collection provides practical insights that inform practice, focusing on two themes: the design of HEI curricula; and a specific focus on Global North and Global South divide in addressing social and political differences, and the role that HEIs can play in addressing the divide.
The New Plan A
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Author : Geeta , Rajeshwari
language : en
Publisher: Notion Press
Release Date : 2018-08-16
The New Plan A written by Geeta , Rajeshwari and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-16 with Business & Economics categories.
How do you know it’s time for a career break? How can you revitalize yourself during a career break? How can you prepare and acquire a PhD around your mid-life? What can you expect while changing careers from corporate to academia? How do you re-enter the corporate world post a Ph. D? Working women face career dilemmas, especially in their mid-life. Issues of work-life balance are encountered at this stage, and they begin to introspect and question what they really want from their careers. The New Plan A is a book aimed at encouraging working women to change careers at any life stage. Careers in the corporate world and the academic world and the aspects of dealing with a career break have been covered in detail. Honest, vulnerable, witty, The New Plan A is a book that seeks to inspire people to believe in their dreams and dare to pursue them, age not being a barrier.
An Integrated Approach To New Food Product Development
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Author : Howard R. Moskowitz
language : en
Publisher: CRC Press
Release Date : 2009-06-24
An Integrated Approach To New Food Product Development written by Howard R. Moskowitz and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-24 with Technology & Engineering categories.
Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.
The Relationship Between Market Share And New Product Launch In Fmcg
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Author : Mmenyana Ranku
language : en
Publisher:
Release Date : 2009
The Relationship Between Market Share And New Product Launch In Fmcg written by Mmenyana Ranku and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Creative Product Development A Marketing Approach To New Product Innovation And Revitalisation
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Author : Bryan ANDREWS
language : en
Publisher:
Release Date : 1975
Creative Product Development A Marketing Approach To New Product Innovation And Revitalisation written by Bryan ANDREWS and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with categories.