Newsjacking Posdigital
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Newsjacking Posdigital
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Author : Patricia Coll Rubio
language : es
Publisher: Editorial UOC
Release Date : 2020-04-13
Newsjacking Posdigital written by Patricia Coll Rubio and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-13 with Business & Economics categories.
El libro aborda la práctica del newsjacking como técnica de comunicación innovadora y creativa que parte de la actualidad para crear y difundir contenidos que capten la atención de los usuarios de las redes sociales y los medios de comunicación. En concreto, se describen y analizan los casos de las acciones «Mariano-Carles» de ByHours, «MasterChef» de InfoJobs, y «Másteres» de Holaluz. Desde una perspectiva integrada, estas acciones se plantean con una visión alineada con los objetivos de crecimiento del growth hacking y combinan técnicas de periodismo, publicidad, relaciones públicas y marketing digital.
Newsjacking Posdigital
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Author : Patricia Coll
language : es
Publisher:
Release Date : 2019
Newsjacking Posdigital written by Patricia Coll and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Innovative Perspectives On Corporate Communication In The Global World
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Author : Olvera-Lobo, María Dolores
language : en
Publisher: IGI Global
Release Date : 2021-04-23
Innovative Perspectives On Corporate Communication In The Global World written by Olvera-Lobo, María Dolores and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-23 with Business & Economics categories.
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Newsjacking
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Author : David Meerman Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2011-11-07
Newsjacking written by David Meerman Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-07 with Business & Economics categories.
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news. Newsjacking will provide you with: Tools that you can use to monitor the news Case studies and examples that demonstrate how to strike at the right time Information on how to make your content available online for journalists to find The potential risks of newsjacking Keys to developing the real-time mindset required to succeed with the strategies presented in the book Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.
Newsjacking
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Author : Scott
language : en
Publisher:
Release Date : 2011-12-21
Newsjacking written by Scott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-21 with categories.
Comunicaci N Y Salud En La Era Posdigital
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Author : Adriana Canales Abarca, Armando Zavariz Vidaña, Brianda Elena Peraza Noriega, Claudia Benassini Félix, Clotilde Ingrid Tadeo Castillo, Daniel Barredo Ibáñez, Fannia María Cadena Montes, Frambel Lizárraga Salas, Guadalupe Rosalía Capetillo Hernández, Janet García González, Jannet S. Valero Vilchis, Jesús Alberto Salas Cortés, José Luis López Aguirre, Juan Ramón Piña-De la Fuente, Juan Ulises Cantor Pinete, Laura Karina Mares Ortega, Leobardo Parra Rivera, Luis Alfonso Guadarrama Rico, Luz Elena Vázquez Bravo, Margarita Emilia González Treviño, María Delia Téllez-Castilla, María del Rocío Ojeda Callado, María Eugenia Reyes-Pedraza, María Fernanda García Rodríguez, María Teresa Lozano-Leñero, Maricela Portillo Sánchez, Marina Vázquez Guerrero, Mario Zaragoza Ramírez, Miguel Sánchez Maldonado, Odilia Domínguez Ramírez, Patricia Andrade del Cid, Ricardo Peri Alarcón, Rogelio del Prado Flores, Rubén Flores González, Sandra Flores Guevara, Verónica Ortega Ortiz, Vinicius Covas Alves, Xavier Sánchez Hernández
language : es
Publisher: Ria Editorial
Release Date : 2021-04-30
Comunicaci N Y Salud En La Era Posdigital written by Adriana Canales Abarca, Armando Zavariz Vidaña, Brianda Elena Peraza Noriega, Claudia Benassini Félix, Clotilde Ingrid Tadeo Castillo, Daniel Barredo Ibáñez, Fannia María Cadena Montes, Frambel Lizárraga Salas, Guadalupe Rosalía Capetillo Hernández, Janet García González, Jannet S. Valero Vilchis, Jesús Alberto Salas Cortés, José Luis López Aguirre, Juan Ramón Piña-De la Fuente, Juan Ulises Cantor Pinete, Laura Karina Mares Ortega, Leobardo Parra Rivera, Luis Alfonso Guadarrama Rico, Luz Elena Vázquez Bravo, Margarita Emilia González Treviño, María Delia Téllez-Castilla, María del Rocío Ojeda Callado, María Eugenia Reyes-Pedraza, María Fernanda García Rodríguez, María Teresa Lozano-Leñero, Maricela Portillo Sánchez, Marina Vázquez Guerrero, Mario Zaragoza Ramírez, Miguel Sánchez Maldonado, Odilia Domínguez Ramírez, Patricia Andrade del Cid, Ricardo Peri Alarcón, Rogelio del Prado Flores, Rubén Flores González, Sandra Flores Guevara, Verónica Ortega Ortiz, Vinicius Covas Alves, Xavier Sánchez Hernández and has been published by Ria Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-30 with Language Arts & Disciplines categories.
Hace poco más de un año, la televisión global anunció la fase 2 de la COVID-19 declarando con ello el ingreso a condición de pandemia mundial. Con ese anuncio llegó el cierre de fronteras; la movilidad limitada; la soledad forzada; el binge consumption mediático; el framing overload; el golpe económico a comercios que no fueron considerados como de primera necesidad. El Covid-19 evidenció un mundo que ya estaba entre nosotros. Visibilizó nuestros dolores y carencias. Amplificó falacias y malestares. Agudizó todas nuestras divisorias. Levantó nuevas fronteras y ocultó el brazo salvaje del capitalismo más profundo. Internet se llenó de visiones en contraste: politización informativa; noticias falsas; ofertas de entregas de productos a domicilio; modelos de gratuidad para descarga de libros y películas; cursos a distancia para mantener la mente distraída; alarmas y conspiraciones; productos milagrosos y de poderes ocultos; notas de pánico; avalanchas de bulos; recetas para cocinar en familia; juegos recortables o para producirse en impresoras 3D; incansables hashtags para insistir en el #quédateencasa; registros satelitales de la reducción en la contaminación; ruido visual y saturación informativa; memes, datos confusos, miedo iconográfico; infografías didácticas para explicar cómo lavarse las manos y qué hacer para evitar salir de compras; videos de retos sin sentido… La COVID 19 se convirtió en la metáfora de la crisis del sistema y evidenció otros males sociales como la inseguridad, el desempleo, la gobernabilidad desafiando a todas las instituciones: la familia, la educación, la banca, las industrias culturales y mediáticas y no se diga, al sistema de salud.
The Barbarians
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Author : Alessandro Baricco
language : en
Publisher: Rizzoli Publications
Release Date : 2014-01-07
The Barbarians written by Alessandro Baricco and has been published by Rizzoli Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Social Science categories.
From one of Italy's most respected literary voices, a manifesto on the state of global culture and how connectivity is changing the way we experience it. For the gatekeepers of traditional high culture, the rise of young ambitious outsiders has indeed seemed like nothing short of a barbarian invasion. In this concise and powerful manifesto, Alessandro Baricco explores a handful of realms that have been "plundered"-wine, soccer, music, and books-and extrapolates that it is not a case of old values against new but a widespread mutation that we are all part of, leading toward a different way of having experiences and creating meaning.
Strategic Planning For Public Relations
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Author : Ronald D. Smith
language : en
Publisher: Routledge
Release Date : 2007-07-10
Strategic Planning For Public Relations written by Ronald D. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-10 with Business & Economics categories.
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Science And The Media
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Author : Massimiano Bucchi
language : en
Publisher: Routledge
Release Date : 2014-03-20
Science And The Media written by Massimiano Bucchi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-20 with Science categories.
This book provides a theoretical framework which allows us to understand why and how scientists address the general public. Bucchi's theories on scientific communication in the media make a valuable contribution to the current debate.
Los Juegos Artesanos De La Educaci N Social
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Author : Núñez Pérez, Violeta
language : es
Publisher: Editorial UOC
Release Date : 2016-12-31
Los Juegos Artesanos De La Educaci N Social written by Núñez Pérez, Violeta and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-31 with Education categories.
Este libro recoge algunas cuestiones con las que Violeta Núñez ha ido tramando sus recorridos docentes: teorías pedagógicas y experiencias como enseñante. El texto postula que inventar es transgredir, y recurre al bricolaje para que cada cual ensamble fragmentos y objetos culturales y a la postproducción como actividad resultante de esa apropiación de elementos de la cultura plural. Dada la movilidad de los sujetos de la era digital y su atención dispersa en diversas fuentes simultáneas, se trata de incorporar esas modalidades a los espacios de educación, posibilitando que la atención dispersa se transforme en atención flotante. Desde esta perspectiva se plantea revisitar, en clave contemporánea, viejas teorías y experiencias pedagógicas: desarchivarlas.