Newspaper Marketing In India
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Newspaper Marketing In India
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Author : N. V. R. Jyoti Kumar
language : en
Publisher:
Release Date : 2003
Newspaper Marketing In India written by N. V. R. Jyoti Kumar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.
Before Independence The Indian Newspaper In General Has A Missionary Role And Saw Itself As A Powerful Instrument In Social Reformation And Freedom Struggle. As Of Now, Newspaper Making In India Is A Multicrore Business. The Print Medium, In Recent Years, Has Been Making News Rather Than Just Reporting News. A Newspaper Business, After All, Is To Sell News To Readers, Then Sell Those Readers To Advertisers. The Media Mix In India Is Changing Rapidly To The Point That May Newspapers Are Finding Themselves An Endangered Species. The Marketing Warfare In The Segment Of Indian Language Dailies Is No Less Riveting, And In Some Cases More Mind-Blowing. Inter And Intramedia Competition Is One Reason Which Is Forcing Newspapers To Change And To React Creatively.However, Most Of The Books Available On Newspapers Marketing Are From The West. In This Pioneering Work, Treatment Of The Subject Is Not Too Academic And Is Marked By A Logical Flow Of Topics. Current And Real-World Examples Help The Students And Scholars Of Journalism, Mass Communication, Advertising And Marketing, Besides Media Business Practitioners. The Study S Special Focus Is On The Period Since 1874, The Time Marketing Started Arriving To The Telugu Newspaper Scene.
Advertising In India
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Author : Oma Gupta
language : en
Publisher: Gyan Publishing House
Release Date : 2005
Advertising In India written by Oma Gupta and has been published by Gyan Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Advertising categories.
1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index
Marketing Of Newspapers
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Author : Redrouthu Padmaja
language : en
Publisher: Kanishka Publishers
Release Date : 2008
Marketing Of Newspapers written by Redrouthu Padmaja and has been published by Kanishka Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Indic newspapers categories.
Study on the newspaper industry of Visakhapatnam City in Andhra Pradesh, India.
Newspaper Management In India
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Author : Gulāba Koṭhārī
language : en
Publisher:
Release Date : 1995
Newspaper Management In India written by Gulāba Koṭhārī and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Indic newspapers categories.
India S Newspaper Revolution
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Author : Robin Jeffrey
language : en
Publisher: C. HURST & CO. PUBLISHERS
Release Date : 2000
India S Newspaper Revolution written by Robin Jeffrey and has been published by C. HURST & CO. PUBLISHERS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Language Arts & Disciplines categories.
From the late 1970s a revolution in Indian-language newspapers, driven by a marriage of capitalism and technology, has carried the experience of print to millions of new readers in small-town and rural India.
Marketing In India Cases And Readings
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Author : S.Neelamegham
language : en
Publisher: Vikas Publishing House
Release Date :
Marketing In India Cases And Readings written by S.Neelamegham and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.
Strategic Newspaper Marketing
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Author : Don E. Schultz
language : en
Publisher:
Release Date : 1993
Strategic Newspaper Marketing written by Don E. Schultz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Newspapers categories.
Corporate And Brand Image Among Telugu Dailies In Indian Print Media
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Author : Pradeep Kumar
language : de
Publisher:
Release Date : 2013-11
Corporate And Brand Image Among Telugu Dailies In Indian Print Media written by Pradeep Kumar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11 with categories.
Doctoral Thesis / Dissertation from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: none, course: M. Phil in Management, language: English, comment: This timely book on "Corporate and Brand image among Telugu dailies" investigated various aspects related to brand image and corporate image of news papers such as coverage of news, improvement in comprehensiveness, price, readability, availability, reaching of time, paper quality, bias, quality of printing and picture etc. This book will be quite useful to the print media and journalists for improving their brand image and circulation and to improve the quality of news. Finally it is much helpful for the researchers in Management and the students of Journalism., abstract: Unlike the global print industry, which is moving towards digitisation and showing a negative growth year on year, the Indian print media industry is going strong and is expected to continue similarly. The print industry in India, with over 90 million copies in circulation daily, is one of the largest in the world, second only to China (130 million copies). Though there are efforts towards digitization and conversion to online readership, but there has not been much progress. Most newspapers have an online presence and a growing view count on their portals, but hard copy still remains the preferred mode to access news. A significant change in this trend is not expected over the next five years. Overall, the size of this industry was INR 178.7 billion in 2010, registering a growth of 10.7% over INR 161.5 billion in 2009. The Indian print industry is projected to grow by 9.6% over the period 2010-15 and is projected to reach an estimated INR 282.0 billion in 2015 from the present estimate of INR 178.7 billion in 2010. Newspaper will continue to have a major share in the print market. Especially on telugu media, it is observed that the amount of knowledge for conceptual enrichment or
The Indian Newspaper Society Press Handbook
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Author :
language : en
Publisher:
Release Date : 2007
The Indian Newspaper Society Press Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Press categories.
Marketing Management Text And Cases Indian Context
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Author : Tapan K. Panda
language : en
Publisher: Excel Books India
Release Date : 2009
Marketing Management Text And Cases Indian Context written by Tapan K. Panda and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.