Marketing Management Text And Cases Indian Context

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Marketing Management

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Author : Tapan K. Panda
language : en
Publisher:
Release Date : 2009-09

Marketing Management written by Tapan K. Panda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09 with categories.

Marketing Management Text And Cases Indian Context

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Author : Tapan K. Panda
language : en
Publisher: Excel Books India
Release Date : 2009

Marketing Management Text And Cases Indian Context written by Tapan K. Panda and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.

Case Studies In Marketing Management

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Author : S. Ramesh Kumar
language : en
Publisher: Pearson Education India
Release Date : 2012

Case Studies In Marketing Management written by S. Ramesh Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Marketing categories.

Marketing Management Book Is Useful For Bba Bcom Bms Mba Pgdm Courses

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Author : Dr. Satish G. Athawale
language : en
Publisher: Crown Publishing
Release Date : 2025-03-12

Marketing Management Book Is Useful For Bba Bcom Bms Mba Pgdm Courses written by Dr. Satish G. Athawale and has been published by Crown Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-12 with Business & Economics categories.

Marketing management books for BBA and MBA students focus on the essential principles and strategies of marketing. They introduce the marketing mix (4Ps)—Product, Price, Place, and Promotion—as foundational elements. Understanding consumer behavior and market research is emphasized, helping students analyze and respond to market needs effectively. Topics like branding, positioning, and digital marketing are also central, reflecting modern marketing practices. Books cover strategic marketing, including marketing planning, competitive analysis using tools like Porter's Five Forces, and product lifecycle management. They often include case studies to apply theoretical concepts to real-world scenarios and explore global marketing strategies. Ethics and corporate social responsibility (CSR) in marketing are also discussed, highlighting the importance of ethical practices in business. Thise textbooks prepare students for real-world marketing challenges by building a strong theoretical base and offering practical applications.

Marketing Management Second Edition

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Author :
language : en
Publisher: Excel Books India
Release Date :

Marketing Management Second Edition written by and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Contemporary Marketing Practices And Indian Banking Sector

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Author : Dr. Janardhan Kundlik Pawar, Dr. Sudarshan Popat Pawar
language : en
Publisher: Ashok Yakkaldevi
Release Date : 2025-07-25

Contemporary Marketing Practices And Indian Banking Sector written by Dr. Janardhan Kundlik Pawar, Dr. Sudarshan Popat Pawar and has been published by Ashok Yakkaldevi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-25 with Art categories.

1.1 Introduction: The marketing policy may be a comprehensive arrangement specifically designed to realize the organization’s selling objectives. It provides a blueprint to realize sales goals. This is often the building block of a selling arrangement, and it will require intensive research. Selling policies facilitate a company's concentration on fewer potential opportunities to increase sales. Marketing policy may be a technique for focusing on an organization’s strengths and resources. It’s an action that may result in augmented sales and the dominance of a targeted market. A marketing policy includes development, promotion, distribution, pricing, customer relationship management, etc. It will be known, however, that the plans of the organization, goals, and area units are to be achieved at intervals within the stipulated timeframe. It's best once are an integral part of the overall firm’s policy. With a marketing policy outline, however, organizations can successfully interact with customers, prospects, and competitors within the market arena of company policies, company missions, and company goals.

Basics Of Marketing Management

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Author : Pooja Deshmukh
language : en
Publisher: Blue Rose Publishers
Release Date : 2023-01-13

Basics Of Marketing Management written by Pooja Deshmukh and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-13 with Education categories.

In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.

Management Practices Opportunities And Challenges

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Author : BSR Moorthy, Dr Siva Kumar
language : en
Publisher: Archers & Elevators Publishing House
Release Date :

Management Practices Opportunities And Challenges written by BSR Moorthy, Dr Siva Kumar and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.

Entrepreneurship Amidst Pandemic Covid19

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Author : Dr. Amit Verma
language : en
Publisher: Book Rivers
Release Date : 2021-03-11

Entrepreneurship Amidst Pandemic Covid19 written by Dr. Amit Verma and has been published by Book Rivers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-11 with Antiques & Collectibles categories.