Next Generation Net Promoter How To Monetize A Net Promoter System And Create Profitable Growth
DOWNLOAD
Download Next Generation Net Promoter How To Monetize A Net Promoter System And Create Profitable Growth PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Next Generation Net Promoter How To Monetize A Net Promoter System And Create Profitable Growth book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Next Generation Net Promoter How To Monetize A Net Promoter System And Create Profitable Growth
DOWNLOAD
Author : Jørgen Bo Christensen
language : en
Publisher: Lulu.com
Release Date : 2017-03-30
Next Generation Net Promoter How To Monetize A Net Promoter System And Create Profitable Growth written by Jørgen Bo Christensen and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-30 with Business & Economics categories.
Everything you ever needed to know about modern NPS(R) best practices-all in one place. Welcome to Next-Generation Net Promoter-the next great leap in the NPS narrative. Based on the data from our most recent benchmark survey, in this white paper you'll learn how to Measure, Act, Monetize and Grow your customer base and bottom line. Become your company's NPS thought leader: ✔ Learn how to best measure and act on customer feedback to raise retention and rescue detractors ✔ Tie revenue to your NPS program and measure the value of every last referral ✔ Grow retention, up-sells, cross-sells and referrals ✔ And much more!
Lean Ai
DOWNLOAD
Author : Lomit Patel
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2020-01-30
Lean Ai written by Lomit Patel and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-30 with Business & Economics categories.
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects
Answering The Ultimate Question
DOWNLOAD
Author : Richard Owen
language : en
Publisher: John Wiley & Sons
Release Date : 2008-11-24
Answering The Ultimate Question written by Richard Owen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-24 with Business & Economics categories.
Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.
Repeatability
DOWNLOAD
Author : Chris Zook
language : en
Publisher: Harvard Business Press
Release Date : 2012-02-14
Repeatability written by Chris Zook and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-14 with Business & Economics categories.
An argument for simplicity from the bestselling authors of Profit from the Core Is radical reinvention the key to winning in today’s fast-paced world? Not judging by the results of some of the world’s best-performing companies. In Repeatability, Chris Zook and James Allen—leaders of Bain & Company’s influential Strategy practice—warn that complexity is a silent killer of profitable growth. Successful companies endure by maintaining simplicity at their core. They don’t stray from, or regularly discard, their business model in pursuit of radical renovation. Instead, they build a “repeatable business model” that produces continuous improvement and allows them to rapidly adapt to change without succumbing to complexity. Based on a multiyear study of more than two hundred companies, the book stresses the value of repeatability in business, showing how the “big idea” today is really made up of a series of successful smaller ideas driven by a simple and repeatable business model. Zook and Allen show how some of the world’s best-known firms combine a core differentiation model with speed, adaptability, and simplicity to land them at the top for long periods of time. These firms include: Apple, Danaher, DaVita, IKEA, Nike, Olam, Tetra Pak, Vanguard, and others. CEOs, senior executives, managers, and investors all need to read this book. It’s the new blueprint for reaching the top—and staying there.
Pricing With Confidence
DOWNLOAD
Author : Reed K. Holden
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-28
Pricing With Confidence written by Reed K. Holden and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-28 with Business & Economics categories.
Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
Management By Missions
DOWNLOAD
Author : Pablo Cardona
language : en
Publisher: Springer Nature
Release Date : 2022-01-01
Management By Missions written by Pablo Cardona and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-01 with Business & Economics categories.
A few decades ago, management thinking started to embrace the idea of purpose. The first edition of this book marked an important step in this trajectory; it drew attention to the need for managers to relate the concepts of ‘purpose’ and ‘missions’ to strategy, culture and leadership. In the years since, purpose and missions have become business imperatives – not only in terms of remaining competitive but as core in the attempts to have a sustainable impact on the world. The second edition of Management by Missions is an open access book based on substantially more research carried out over fifteen years, involving more than 200 organizations around the world. All of this research supports that the practical models and ideas offered in the book have been tried and tested and actually work in practice. With case studies, anecdote and new research findings, the authors present the main tools of the MBM method (shared missions, missions scorecards, interdependency matrix, missions-based objectives and integral assessment) and the type of leadership needed to implement it. The ideas presented in this book mark a path towards a new management methodology for the XXI century and a new way of understanding the work that managers do.
Modern Industrial Services
DOWNLOAD
Author : Shaun West
language : en
Publisher: Springer Nature
Release Date : 2021-09-03
Modern Industrial Services written by Shaun West and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-03 with Business & Economics categories.
This open access book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin the successful switch to services for manufacturing firms. Ideal for a student as well as a practitioner, the book describes the industrial services ecosystem, the barriers and challenges, and a roadmap for building service excellence. Curated cases are used to describe the current approaches in practice to overcome the barriers. The book also provides several tools, each with a short introduction, that the authors have used successfully in projects to help overcome the servitization barriers. Many of these tools are from management, design thinking, or service design. The service excellence roadmap is based on the development methodology and helps current and future business leaders to create their own individual roadmaps.
Brand Metrics
DOWNLOAD
Author : Jacek Kall
language : en
Publisher: Taylor & Francis
Release Date : 2021-09-08
Brand Metrics written by Jacek Kall and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-08 with Business & Economics categories.
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future. Each chapter follows the same logical and accessible structure, defining each metric and its usage, presenting the calculations, showing how the data should be interpreted, offering case studies and examples, presenting recommendations and offering questions for further discussion. The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an overall analysis of the brand’s strength. The book not only shows the formula for a metric and explains how it should be interpreted, but also considers what each metric really measures, how it impacts the brand’s equity and how it is related to other metrics. As such it should be perfect recommended reading for advanced undergraduate and postgraduate students of Strategic Brand Management, Marketing Planning and Strategy, Marketing and Branding Metrics.
Management Information Systems
DOWNLOAD
Author : Kenneth C. Laudon
language : es
Publisher: Pearson Educación
Release Date : 2004
Management Information Systems written by Kenneth C. Laudon and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
The Social Media Bible
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2018
The Social Media Bible written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Social media categories.