Nike
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The Story Of Nike
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Author : Aaron Frisch
language : en
Publisher: The Creative Company
Release Date : 2008-07
The Story Of Nike written by Aaron Frisch and has been published by The Creative Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07 with Juvenile Nonfiction categories.
Describes the founding and development of the Nike company, makers of athletic shoes with the famous "swoosh" logo.
Just Do It
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Author : Donald R. Katz
language : en
Publisher: Random House (NY)
Release Date : 1994
Just Do It written by Donald R. Katz and has been published by Random House (NY) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
An award-winning author penetrates Nike--a company of the future, a dream machine that seeks to redefine culture through the power of sports--to provide this portrait of Phil Knight, who pioneered the company from a two-man operation into a four billion-dollar corporation.
From An Idea To Nike
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Author : Lowey Bundy Sichol
language : en
Publisher: HMH Books For Young Readers
Release Date : 2019-02
From An Idea To Nike written by Lowey Bundy Sichol and has been published by HMH Books For Young Readers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02 with BUSINESS & ECONOMICS categories.
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
Nike Culture
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Author : Robert Goldman
language : en
Publisher: SAGE
Release Date : 1998-12-28
Nike Culture written by Robert Goldman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-12-28 with Social Science categories.
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Behind The Swoosh
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Author : Jeff Ballinger
language : en
Publisher:
Release Date : 1997
Behind The Swoosh written by Jeff Ballinger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Boot and shoe industry categories.
Nike Sportswear And Brand Building Powerhouse
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Author : Rebecca Rowell
language : en
Publisher: ABDO
Release Date : 2023-08-01
Nike Sportswear And Brand Building Powerhouse written by Rebecca Rowell and has been published by ABDO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-01 with Juvenile Nonfiction categories.
Nike is one of the most popular sports apparel brands on the market. But before it grew to the worldwide success it is today, the brand started in Oregon with a college track and field coach, a wild idea, and a waffle iron. This title introduces fans to the history of one of the most iconic brands in sports. The title features informative sidebars, exciting photos, a timeline, an important people section, a glossary, and an index. SportsZone is an imprint of Abdo Publishing Company.
Nike Inc Complete Analysis
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Author : BANKIM CHANDRA PANDEY
language : en
Publisher: BookRix
Release Date : 2017-11-27
Nike Inc Complete Analysis written by BANKIM CHANDRA PANDEY and has been published by BookRix this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-27 with Sports & Recreation categories.
Nike competitor analysis Adidas-Adidas worldwide revenue is around 16 billion US dollar and has the brand valuation of around 7 billion US dollar. Adidas is one of the biggest Nike competitors. The main advantage of this company is its brand value and having a strong subsidiary in Reebok. Reebok- The company has world revenue three billion US dollar and brand valuation of around one billion US dollar. It is a subsidiary company of Adidas which operates independently. The company is mainly famous for its designer footwear for sports. Puma- The company has revenue around 3.4 billion and third Nike competitor which is known for its running shoes and sports apparel.The founder of Puma and Adidas were brothers but they got separated in 1948. Adidas is far ahead of Puma but Puma is global Nike competitor. Although Puma lacks in sports sponsorship revenue generated by Puma is enormous. Fila- The company is one of the largest manufacturing companies in footwear brand. Fila is not the premium category in comparison to Nike. The fila adopt penetration pricing technique by giving the cheaper branded product in comparison to NIKE. The company main policy revolves around cost advantage then its design or differentiation.
Out Of Nowhere
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Author : Geoff Hollister
language : en
Publisher: Meyer & Meyer Sport
Release Date : 2009-01-01
Out Of Nowhere written by Geoff Hollister and has been published by Meyer & Meyer Sport this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Sports & Recreation categories.
How does a boy from a small Oregon farm town get swept up in the politics of his chosen sport? Out of Nowhere takes the reader along on Geoff Hollister's 33 year journey at the center of Nike, the company that would change not only the world of athletic shoes and apparel but the business of sport itself. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman. Hollister was coached by him at the University of Oregon and was Bowerman's pick as Nike's third employee. Before he had even graduated Hollister began selling shoes out of the trunk of his car for Blue Ribbon Sports, the company that became Nike. Out of Nowhere provides an inside look for the entrepreneur, from someone who experienced the humble beginnings, lived and breathed the first 33 years of Nike, now the largest sports and fitness company in the world. Hollister takes you on the rollercoaster ride of success and failure.
Swoosh
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Author : J. B. Strasser
language : en
Publisher: Houghton Mifflin Harcourt P
Release Date : 1991
Swoosh written by J. B. Strasser and has been published by Houghton Mifflin Harcourt P this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Donated.
Nike
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Author : Tracy Carbasho
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2010-08-19
Nike written by Tracy Carbasho and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-19 with Business & Economics categories.
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades. Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings—two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets. This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.