Nike Inc Complete Analysis
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Nike Inc Complete Analysis
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Author : BANKIM CHANDRA PANDEY
language : en
Publisher: BookRix
Release Date : 2017-11-27
Nike Inc Complete Analysis written by BANKIM CHANDRA PANDEY and has been published by BookRix this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-27 with Sports & Recreation categories.
Nike competitor analysis Adidas-Adidas worldwide revenue is around 16 billion US dollar and has the brand valuation of around 7 billion US dollar. Adidas is one of the biggest Nike competitors. The main advantage of this company is its brand value and having a strong subsidiary in Reebok. Reebok- The company has world revenue three billion US dollar and brand valuation of around one billion US dollar. It is a subsidiary company of Adidas which operates independently. The company is mainly famous for its designer footwear for sports. Puma- The company has revenue around 3.4 billion and third Nike competitor which is known for its running shoes and sports apparel.The founder of Puma and Adidas were brothers but they got separated in 1948. Adidas is far ahead of Puma but Puma is global Nike competitor. Although Puma lacks in sports sponsorship revenue generated by Puma is enormous. Fila- The company is one of the largest manufacturing companies in footwear brand. Fila is not the premium category in comparison to Nike. The fila adopt penetration pricing technique by giving the cheaper branded product in comparison to NIKE. The company main policy revolves around cost advantage then its design or differentiation.
Digital Transformation In The Sports Apparel Industry The Case Of Nike Inc
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Author : Lukas Johannes Markus Stangl
language : en
Publisher:
Release Date : 2021-04-12
Digital Transformation In The Sports Apparel Industry The Case Of Nike Inc written by Lukas Johannes Markus Stangl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-12 with categories.
Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 95%, language: English, abstract: The global revenue of the sports apparel industry is larger than it has ever been before. Digital transformation has been a driver for the industry, leading to digital innovations within the industry. This has led to the fall of market leaders while creating opportunities for new market entrants by capturing market share through leveraging new technologies. The company Nike has been the market leader in the sports apparel industry for several decades and is known to be a forerunner in innovation. The purpose of this research is to examine how digital transformation has affected Nike, Inc. and the sports apparel industry and how it will shape the future. A secondary aim is to investigate how Nike's customers perceive these changes and to scrutinize their digital needs and expectations. This research furthermore aims to conclude about the digital needs and expectations of Nike's customers and if they align with Nike's strategy. The research used a triangulation of three methods and provides a holistic analysis to make recommendations to the management of Nike. Primary research was conducted through a questionnaire-based customer survey and expert interviews with the management and specialists at Nike. Secondary research included reviewing frameworks for strategic analysis. The analysis distinguishes digital natives (i.e. aged 21 years or younger) and digital immigrants (i.e. aged above 21 years). The results showed that these two groups differ in their sales-channel preferences, digital needs and expectations. The secondary research was confirmed by the findings from the expert interviews and customer survey. Overall, Nike's digital transformation strategy appears to align with the needs and expectations of the company's customers.
Summary Nike
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-10-14
Summary Nike written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
The must-read summary of Julie Strasser and Laurie Becklund's book: "Swoosh: The Unauthorized Story of Nike and the Men Who Played There". This complete summary of the ideas from Julie Strasser and Laurie Becklund's book "Swoosh" reveals the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful sporting apparel business in the United States. Based on interviews and archival material, this book tells the rise, fall and recovery of Nike. The authors describe the six men who, along with Knight, made the small company a billion-dollar giant. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Swoosh" and discover the story behind Nike's success.
The Strategies Of The Sportswear Industry
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2018-07-17
The Strategies Of The Sportswear Industry written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-17 with Business & Economics categories.
Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of applied sciences, Munich, language: English, abstract: This text provides an overview of the strategies Adidas, Nike and Under Armour implement to compete in the sports apparel industry. Adidas and Nike, but also Under Armour, to some extent, are leveraging from a high bargaining power over their suppliers due to a strong and global supply chain. With the increase in E-Commerce stores and sporty fashion trends, the customer has a lower switching cost, making the sportswear industry very competitive. The sportswear industry consists of 6 strategic pillars: brand portfolio, innovation, markets, team, supply chain, and sustainability. Nike and Adidas compete for the highest market share and try to create a global corporate culture exploiting their history and core values. Sustainability has become a big concern in terms of the unethical supply chain strategy. Under Armour, on the other hand, is focusing to expand and compete with the big players in the sports industry with its unique innovation strategy to produce advanced sports products to enter new markets and reach more customers.
A Financial Analysis Of The Sportswear Company Adidas Ag
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Author : Miriam Rudolph
language : en
Publisher: GRIN Verlag
Release Date : 2016-03-10
A Financial Analysis Of The Sportswear Company Adidas Ag written by Miriam Rudolph and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-10 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Business economics - Operations Research, grade: 82 (Distinction), , course: MBA, language: English, abstract: This report presents a financial analysis of the sportswear company Adidas by comparing different financial ratios over time and with its most identical competitors. It further reviews Adidas’s position in the financial markets and evaluates returns in relation to the level of risk associated from an investor perspective. Following are the key findings: – Despite stable sales Adidas’s financial performance declines considerable in 2014, leaving the company far behind its main rival Nike. – A comparable high debt level exposes Adidas to increased financial risk. – Adidas’s dividend yield is the highest in the industry. – A sharp fall of the EPS in 2014 leads to a significant share price drop.
Shoe Dog
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Author : Instaread
language : en
Publisher: Instaread Summaries
Release Date : 2016-06-15
Shoe Dog written by Instaread and has been published by Instaread Summaries this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-15 with Biography & Autobiography categories.
Shoe Dog by Phil Knight | Summary & Analysis Preview: Shoe Dog is Phil Knight’s memoir about founding his first company, Blue Ribbon; the creation of the Nike sportswear brand; and the lead-up to the initial public offering of Nike, Inc. In 1962, at 24 years old, Knight decided to pursue a business idea he researched in a Stanford University business class: introducing Japanese running shoes to the United States to compete with dominant European brands. This would require a trip to Japan. Knight wanted to extend this trip into a voyage around the world, so he acquired a loan from his father in Portland, Oregon. Knight planned an itinerary with a friend from Stanford. After a brief stay in Hawaii, Knight continued his journey without his traveling companion. In Japan, Knight met with executives at Onitsuka Tiger shoe company. He offered to become their US distributor as Blue Ribbon Sports. The executives agreed to send him samples… PLEASE NOTE: This is summary and analysis of the book and NOT the original book. Inside this Instaread Summary of Shoe Dog: Summary of the Book Important People Character Analysis Analysis of the Themes and Author’s Style About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.
Nike S Global Business Management
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Author : Armstrong Odiwuor
language : en
Publisher: GRIN Verlag
Release Date : 2022-06-15
Nike S Global Business Management written by Armstrong Odiwuor and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-15 with Business & Economics categories.
Essay from the year 2022 in the subject Business economics - Miscellaneous, grade: A, , course: BDM 1242, language: English, abstract: Nike, Inc., is the former Blue Ribbon Sports, an American sportswear organization whose headquarters are in Beaverton, Oregon. The company was first founded in 1964 by Bill Bowerman, a coach in track-and-field at the University of Oregon, together with Phil Knight, his former student. It opened its first retail outlet in 1966 while the first Nike shoe was launched in 1972. In 1978, it was rebranded Nike, Inc. By the end of the 20th century, Nike had established shops and distributors in at least 170 countries. Additionally, Nike's logo which is a curved mark known as the "swoosh" is recognized the world over. Since the late 1980s, the company has steadily expanded business and diversified various product lines through acquisitions of companies such as Cole Haan, Converse, Inc, sports-equipment producer Canstar sports, Inc., and athletics apparel and equipment firm, Umbro.
Nike
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Author : Tracy Carbasho
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2010-08-19
Nike written by Tracy Carbasho and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-19 with Business & Economics categories.
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades. Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings—two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets. This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.
Financial Accounting
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Author : Jerry J. Weygandt
language : en
Publisher: John Wiley & Sons
Release Date : 2019-12-12
Financial Accounting written by Jerry J. Weygandt and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-12 with Business & Economics categories.
To understand a business, you have to understand the financial insides of a business organization. Through a focus on accounting transactions, real-world problem-solving, and engaging industry examples, Weygandt Financial Accounting, 11th edition demonstrates how accounting is an exciting field of study and helps connect core financial accounting concepts to students' everyday lives and future careers. Continuing to help students succeed in their introductory financial accounting course for over two decades, this edition brings together the trusted Weygandt, Kimmel, and Kieso reputation with fresh, timely, and accurate updates to help build confidence and engage today's students.
Managing Fashion
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Author : Kaled K. Hameide
language : en
Publisher: Routledge
Release Date : 2020-11-19
Managing Fashion written by Kaled K. Hameide and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-19 with Business & Economics categories.
The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.