[PDF] No B S Grassroots Marketing Ultimate No Holds Barred Take No Prisoners Guide To Growing Sales And Profits Of Local Small Businesses - eBooks Review

No B S Grassroots Marketing Ultimate No Holds Barred Take No Prisoners Guide To Growing Sales And Profits Of Local Small Businesses


No B S Grassroots Marketing Ultimate No Holds Barred Take No Prisoners Guide To Growing Sales And Profits Of Local Small Businesses
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No B S Grassroots Marketing Ultimate No Holds Barred Take No Prisoners Guide To Growing Sales And Profits Of Local Small Businesses


No B S Grassroots Marketing Ultimate No Holds Barred Take No Prisoners Guide To Growing Sales And Profits Of Local Small Businesses
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Author : Dan S. Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2012-01-12

No B S Grassroots Marketing Ultimate No Holds Barred Take No Prisoners Guide To Growing Sales And Profits Of Local Small Businesses written by Dan S. Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-12 with Business & Economics categories.


Be a Small Business with BIG IMPACT Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you How to use the media as an extension of personality and of relationship—NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technology PLUS gain access to: FREE – Glazer-Kennedy University Webinar Series FREE – Elite Gold Insider’s Circle Membership* FREE – Income Explosion Guide & CD FREE – Income Explosion FAST START Tele-Seminar



No B S Grassroots Marketing


No B S Grassroots Marketing
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Author : Dan S. Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2012-02-01

No B S Grassroots Marketing written by Dan S. Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with Business & Economics categories.


Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing



No Bs Marketing To Seniors And Leading Edge Boomers


No Bs Marketing To Seniors And Leading Edge Boomers
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Author : Dan S. Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2012-10-08

No Bs Marketing To Seniors And Leading Edge Boomers written by Dan S. Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-08 with Business & Economics categories.


Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others



No B S Direct Marketing


No B S Direct Marketing
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Author : Dan S. Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2013-04-01

No B S Direct Marketing written by Dan S. Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-01 with Business & Economics categories.


Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.



How To Get Rich


How To Get Rich
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Author : Felix Dennis
language : en
Publisher: Random House
Release Date : 2011-08-31

How To Get Rich written by Felix Dennis and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Business & Economics categories.


'Making money is a knack, a knack that can be acquired. And if someone like me can become rich, then so can you - no matter what your present circumstances. Here is how I did it and what I learned along the way.' So writes Felix Dennis, who believes that almost anyone of reasonable intelligence can become rich, given sufficient motivation and application. How To Get Rich is a distillation of his business wisdom. Primarily concerned with the step-by-step creation of wealth, it ruthlessly dissects the business failures and financial triumphs of 'a South London lad who became rich virtually by accident'. Part manual, part memoir, part primer, this book is a template for those who are willing to stare down failure and transform their lives. Canny, infuriating, cynical and generous by turns, How To Get Rich is an invaluable guide to 'the surprisingly simple art of collecting money which already has your name on it'.



The Ultimate Marketing Plan


The Ultimate Marketing Plan
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Author : Dan S. Kennedy
language : en
Publisher: Simon and Schuster
Release Date : 2011-05-18

The Ultimate Marketing Plan written by Dan S. Kennedy and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-18 with Business & Economics categories.


Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.



No B S Wealth Attraction In The New Economy


No B S Wealth Attraction In The New Economy
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Author : Dan S. Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2010-06-01

No B S Wealth Attraction In The New Economy written by Dan S. Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-01 with Business & Economics categories.


The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions—booms or recessions, including the fast-emerging New Economy—there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy? Kennedy covers: • How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! • Wealth Inhibition—do you suffer from it? • Why Positive Thinking alone is worthless • Your #1 Entrepreneurial Responsibility • Is there a ‘dirty little secret’ behind many wealthy entrepreneurs? • The worst of all wealth-defeating habits • Are you an ‘opportunity thinker’ --- or are you guilty of ‘outcome thinking’? • “ Do what you love and the money will follow” B.S. that’s hazardous to your wealth • How to Stop playing Blind Archery • 12 Ways To Increase Your ‘Personal Value’ • Why you must STOP thinking about Income! • The 90 Day Experiment that may change your life forever



The Work Ahead


The Work Ahead
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Author : EDWARD. TAYLOR-KALE ALDEN (LAURA.)
language : en
Publisher: Council on Foreign Relations Press
Release Date : 2018-04-10

The Work Ahead written by EDWARD. TAYLOR-KALE ALDEN (LAURA.) and has been published by Council on Foreign Relations Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-10 with categories.


The world is in the midst of a transformation in the nature of work, as smart machines, artificial intelligence, new technologies, and global competition remake how people do their jobs and pursue their careers. The Work Ahead focuses on how to rebuild the links among work, opportunity, and economic security for all Americans.



No B S Marketing To The Affluent


No B S Marketing To The Affluent
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Author : Dan S. Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2019-06-18

No B S Marketing To The Affluent written by Dan S. Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-18 with Business & Economics categories.


THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistible Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels



The Ultimate No B S No Holds Barred Kick Butt Take No Prisoners And Make Tons Of Money Business Success Book


The Ultimate No B S No Holds Barred Kick Butt Take No Prisoners And Make Tons Of Money Business Success Book
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Author : Dan S. Kennedy
language : en
Publisher: North Vancouver, B.C. : Self-Counsel Press
Release Date : 1993

The Ultimate No B S No Holds Barred Kick Butt Take No Prisoners And Make Tons Of Money Business Success Book written by Dan S. Kennedy and has been published by North Vancouver, B.C. : Self-Counsel Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Entrepreneurship categories.


Tired of all the B.S. advice from the pros? Then take some real down-to-earth, tried-and-true advice from someone who has been on the front lines For over 20 years. Dan Kennedy shares his hard-won secrets in this entertaining and informative guide. Includes: -- Positioning your business for success -- Creating sales and marketing breakthroughs -- Making money without money -- Working with lawyers, accountants, and bankers -- Using your business as a path to financial independence -- Getting your business out of trouble and avoiding trouble the next time "Down-to-earth, real-life advice from someone who has been there". The Real Entrepreneur