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No Rules Logos


No Rules Logos
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No Rules Logos


No Rules Logos
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Author : John Stones
language : en
Publisher:
Release Date : 2009-06-30

No Rules Logos written by John Stones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-30 with Art categories.


No Rules! Logos is a new survey series that rounds up the most innovative, radical, and out-there graphic solutions, from around the world. In each book, dyed-in-the-wool design rules are identified, and a range of examples demonstrate how to break those rules, to great effect. Each entry is featured in a number of illustrations, analysed and assessed, and includes feedback about impact and audience reaction. No Rules! Logos tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype. Of course, in the world of No Rules! anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories. The book identifies 10 key “rules” of logo design, such as “keep it simple,” “make a mark that is constant and unchanging,” and “keep to primary colors or black and white.”



No Rules Rules


No Rules Rules
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Author : Reed Hastings
language : en
Publisher: Penguin
Release Date : 2020-09-08

No Rules Rules written by Reed Hastings and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-08 with Business & Economics categories.


The New York Times bestseller Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel­evant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.



999 Logo Design Elements


999 Logo Design Elements
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Author : Daniel Donnelly
language : en
Publisher:
Release Date : 2011

999 Logo Design Elements written by Daniel Donnelly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Logos (Symbols) categories.


Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.



Creating Effective Conference Abstracts And Posters In Biomedicine


Creating Effective Conference Abstracts And Posters In Biomedicine
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Author : Jane Fraser
language : en
Publisher: CRC Press
Release Date : 2016-07-06

Creating Effective Conference Abstracts And Posters In Biomedicine written by Jane Fraser and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-06 with Medical categories.


For most biomedical researchers and academics, preparing conference abstracts and posters is an important part of professional life. With good preparation and practice, all scientists can produce abstracts that act as effective ambassadors for their research. A well designed poster can help you to enhance your professional reputation in addition to communicating your data. This book aims to help you achieve these objectives. This book is designed for you to use when you are actually preparing a conference abstract or poster. It is intended to answer the most frequent questions, and to help you avoid the most common problems and pitfalls. Just dip into any chapter and you will find a range of tips relevant to the abstract or poster you are preparing right now. As a researcher and academic, you need to be able to disseminate and communicate your research work and findings. While many will view writing for peer-reviewed journals as the pinnacle of the academic communication hierarchy, being able to write and present conference abstracts and posters is also extremely important. Taking your work to conferences allows you to meet experts from all around the world, to exchange ideas in person and to network with potential employers and collaborators. 'This book is a gem of useful, practical tips covering the entire process - from reading the abstract submission guidelines, through to writing and laying out your poster and creating e-posters. If you are a novice this is the ideal book to guide you through every step. And, even if you consider yourself an expert, there is bound to be some useful information you can glean from the 500 or so tips. By reading this book, in sequence, or by dipping into relevant chapters, you will have all the necessary help with preparing abstracts and posters right at your fingertips' - Catherine Dunbar in her Foreword.



Communication Design And Branding


Communication Design And Branding
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Author : Nuno Martins
language : en
Publisher: Springer Nature
Release Date : 2023-08-30

Communication Design And Branding written by Nuno Martins and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-30 with Business & Economics categories.


This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.



Computer Science Logo Style Symbolic Computing


Computer Science Logo Style Symbolic Computing
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Author : Brian Harvey
language : en
Publisher: MIT Press
Release Date : 1997

Computer Science Logo Style Symbolic Computing written by Brian Harvey and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Biography & Autobiography categories.


This series is for people--adults and teenagers--who are interested in computer programming because it's fun. The three volumes use the Logo programming language as the vehicle for an exploration of computer science from the perspective of symbolic computation and artificial intelligence. Logo is a dialect of Lisp, a language used in the most advanced research projects in computer science, especially in artificial intelligence. Throughout the series, functional programming techniques (including higher order functions and recursion) are emphasized, but traditional sequential programming is also used when appropriate.In the second edition, the first two volumes have been rearranged so that illustrative case studies appear with the techniques they demonstrate. Volume 1 includes a new chapter about higher order functions, and the recursion chapters have been reorganized for greater clarity. Volume 2 includes a new tutorial chapter about macros, an exclusive capability of Berkeley Logo, and two new projects. Throughout the series, the larger program examples have been rewritten for greater readability by more extensive use of data abstraction.Volume 1 Symbolic Computing, is addressed to a reader who has used computers and wants to learn the ideas behind them. Symbolic computing is the manipulation of words and sentences, in contrast both to the graphics most people associate with Logo and to the numerical computation with which more traditional languages such as Pascal and C++ are most comfortable. This volume is well known for its clear and thorough presentation of recursion, a key idea in computer science that other texts treat as arcane and difficult.The Logo programs in these books and the author's free Berkeley Logo interpreter are available via the Internet or on diskette.



Street Smart Advertising


Street Smart Advertising
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Author : Margo Berman
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2010-09-16

Street Smart Advertising written by Margo Berman and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-16 with Social Science categories.


Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.



Really Good Logos Explained


Really Good Logos Explained
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Author : Margo Chase
language : en
Publisher: Rockport Publishers
Release Date : 2008-05-01

Really Good Logos Explained written by Margo Chase and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-01 with Design categories.


A collection of 500 great logos critiqued by a panel of internationally acclaimed designers In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.



The Baseball


The Baseball
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Author : Zack Hample
language : en
Publisher: Anchor
Release Date : 2011-03-08

The Baseball written by Zack Hample and has been published by Anchor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-08 with Sports & Recreation categories.


The Baseball is a salute to the ball, filled with insider trivia, anecdotes, and generations of ball-induced insanity—from Zack Hample, the bestselling author of Watching Baseball Smarter • Which Hall of Famer once caught a ball dropped from an airplane? • Why do balls get stamped with invisible ink? • What’s the best ticket to buy for catching a foul ball? • Which part of the ball once came from dog food companies? • How could a 10,000-year-old glacier help a pitcher grip the ball? In this enlightening, entertaining, and often wildly funny book, Zack Hample shares ballpark legends and lore, explores the history of the baseball souvenir craze, and also details the evolution of the ball. Finally, Hample—who has snagged more than 4,600 balls from 48 different major league stadiums—offers up his secret methods for snagging your own ball from major league games. Features a ballhawk glossary, profiles of legendary ballhawks, top 10 lists, and black-and-white photos throughout.



Facets Of Corporate Identity Communication And Reputation


Facets Of Corporate Identity Communication And Reputation
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Author : Tc Melewar
language : en
Publisher: Routledge
Release Date : 2008-04-10

Facets Of Corporate Identity Communication And Reputation written by Tc Melewar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-10 with Business & Economics categories.


Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this