O Her I E O Fora Da Lei
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Fora Da Lei
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Author : Moisés Albuquerque
language : pt-BR
Publisher:
Release Date : 2007
Fora Da Lei written by Moisés Albuquerque and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Crime categories.
The Hero And The Outlaw Building Extraordinary Brands Through The Power Of Archetypes
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Author : Margaret Mark
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-02-06
The Hero And The Outlaw Building Extraordinary Brands Through The Power Of Archetypes written by Margaret Mark and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-06 with Business & Economics categories.
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
The Outlaw Ocean
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Author : Ian Urbina
language : en
Publisher: Vintage
Release Date : 2019-08-20
The Outlaw Ocean written by Ian Urbina and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-20 with Travel categories.
NATIONAL BESTSELLER • A riveting, adrenaline-fueled tour of a vast, lawless, and rampantly criminal world that few have ever seen: the high seas. There are few remaining frontiers on our planet. But perhaps the wildest, and least understood, are the world's oceans: too big to police, and under no clear international authority, these immense regions of treacherous water play host to rampant criminality and exploitation. Traffickers and smugglers, pirates and mercenaries, wreck thieves and repo men, vigilante conservationists and elusive poachers, seabound abortion providers, clandestine oil-dumpers, shackled slaves and cast-adrift stowaways—drawing on five years of perilous and intrepid reporting, often hundreds of miles from shore, Ian Urbina introduces us to the inhabitants of this hidden world. Through their stories of astonishing courage and brutality, survival and tragedy, he uncovers a globe-spanning network of crime and exploitation that emanates from the fishing, oil, and shipping industries, and on which the world's economies rely. Both a gripping adventure story and a stunning exposé, this unique work of reportage brings fully into view for the first time the disturbing reality of a floating world that connects us all, a place where anyone can do anything because no one is watching.
Popular Photography
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Author :
language : en
Publisher:
Release Date : 1994-04
Popular Photography written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-04 with categories.
The Power Of Habit
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Author : Charles Duhigg
language : en
Publisher: Random House
Release Date : 2012-02-28
The Power Of Habit written by Charles Duhigg and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-28 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • This instant classic explores how we can change our lives by changing our habits. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. With a new Afterword by the author “Sharp, provocative, and useful.”—Jim Collins “Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times “A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review
Primalbranding
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Author : Patrick Hanlon
language : en
Publisher: Simon and Schuster
Release Date : 2006-01-24
Primalbranding written by Patrick Hanlon and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-24 with Business & Economics categories.
The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.
New Science Of Learning
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Author : Myint Swe Khine
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-06-16
New Science Of Learning written by Myint Swe Khine and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-16 with Education categories.
The earliest educational software simply transferred print material from the page to the monitor. Since then, the Internet and other digital media have brought students an ever-expanding, low-cost knowledge base and the opportunity to interact with minds around the globe—while running the risk of shortening their attention spans, isolating them from interpersonal contact, and subjecting them to information overload. The New Science of Learning: Cognition, Computers and Collaboration in Education deftly explores the multiple relationships found among these critical elements in students’ increasingly complex and multi-paced educational experience. Starting with instructors’ insights into the cognitive effects of digital media—a diverse range of viewpoints with little consensus—this cutting-edge resource acknowledges the double-edged potential inherent in computer-based education and its role in shaping students’ thinking capabilities. Accordingly, the emphasis is on strategies that maximize the strengths and compensate for the negative aspects of digital learning, including: Group cognition as a foundation for learning Metacognitive control of learning and remembering Higher education course development using open education resources Designing a technology-oriented teacher professional development model Supporting student collaboration with digital video tools Teaching and learning through social annotation practices The New Science of Learning: Cognition, Computers and Collaboration in Education brings emerging challenges and innovative ideas into sharp focus for researchers in educational psychology, instructional design, education technologies, and the learning sciences.
Never Seduce A Scot
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Author : Maya Banks
language : en
Publisher: Ballantine Books
Release Date : 2012-09-25
Never Seduce A Scot written by Maya Banks and has been published by Ballantine Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-25 with Fiction categories.
Maya Banks, the New York Times bestselling author of romance and romantic suspense has captivated readers with her steamy Scottish historical novels, perfect for fans of Julie Garwood. Never Seduce a Scot features a remarkable woman whose rare gift teaches a gruff Scottish warrior how to listen with his heart. Eveline Armstrong is fiercely loved and protected by her powerful clan, but outsiders consider her “touched.” Beautiful, fey, with a level, intent gaze, she doesn’t speak. No one, not even her family, knows that she cannot hear. Content with her life of seclusion, Eveline has taught herself to read lips and allows the outside world to view her as daft. But when an arranged marriage into a rival clan makes Graeme Montgomery her husband, Eveline accepts her duty—unprepared for the delights to come. Graeme is a rugged warrior with a voice so deep and powerful that his new bride can hear it, and hands and kisses so tender and skilled that he stirs her deepest passions. Graeme is intrigued by the mysterious Eveline, whose silent lips are ripe with temptation and whose bright, intelligent eyes can see into his soul. As intimacy deepens, he learns her secret. But when clan rivalries and dark deeds threaten the wife he has only begun to cherish, the Scottish warrior will move heaven and earth to save the woman who has awakened his heart to the beautiful song of a rare and magical love.
Inside Out And Back Again
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Author : Thanhhà Lai
language : en
Publisher: Harper Collins
Release Date : 2011-02-22
Inside Out And Back Again written by Thanhhà Lai and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-22 with Juvenile Fiction categories.
Inside Out and Back Again is a #1 New York Times bestseller, a Newbery Honor Book, and a winner of the National Book Award! Inspired by the author's childhood experience as a refugee—fleeing Vietnam after the Fall of Saigon and immigrating to Alabama—this coming-of-age debut novel told in verse has been celebrated for its touching child's-eye view of family and immigration. Hà has only ever known Saigon: the thrills of its markets, the joy of its traditions, and the warmth of her friends close by. But now the Vietnam War has reached her home. Hà and her family are forced to flee as Saigon falls, and they board a ship headed toward hope—toward America. This moving story of one girl's year of change, dreams, grief, and healing received four starred reviews, including one from Kirkus which proclaimed it "enlightening, poignant, and unexpectedly funny." An author's note explains how and why Thanhha Lai translated her personal experiences into Hà's story. This updated digital edition also includes an interview with the author, an activity you can do with your family, tips on writing poetry, and discussion questions.
The Business Of Aspiration
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Author : Ana Andjelic
language : en
Publisher: Routledge
Release Date : 2020-10-26
The Business Of Aspiration written by Ana Andjelic and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-26 with Business & Economics categories.
The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, "what is good for my brand long-term?", "how is this business decision going to impact our culture?" or "what are the main objectives of our growth?" Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand’s products and services create both monetary and social value.