Primalbranding
DOWNLOAD eBooks
Download Primalbranding PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Primalbranding book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Primalbranding
DOWNLOAD eBooks
Author : Patrick Hanlon
language : en
Publisher: Simon and Schuster
Release Date : 2006-02-06
Primalbranding written by Patrick Hanlon and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-06 with Business & Economics categories.
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image -- from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal branding presents a world of new possibility for everyone trying to spark public appeal -- and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.
Primalbranding
DOWNLOAD eBooks
Author : Patrick Hanlon
language : en
Publisher: Simon and Schuster
Release Date : 2006-01-24
Primalbranding written by Patrick Hanlon and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-24 with Business & Economics categories.
The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.
Summary Of Patrick Hanlon S Primalbranding
DOWNLOAD eBooks
Author : Everest Media,
language : en
Publisher: Everest Media LLC
Release Date : 2022-05-09T22:59:00Z
Summary Of Patrick Hanlon S Primalbranding written by Everest Media, and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-09T22:59:00Z with Business & Economics categories.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The path to mimicry, which is to attract people to your brand, seems to lead to dead ends. While it is easy to explain why Coke has achieved brand loyalty after over 100 years of consumer advertising and marketing support, it is difficult to explain how Starbucks has achieved similar consumer loyalty without any advertising. #2 The seven pieces of primal code that make up a brand are: the creation story, the creed, the icons, the rituals, the pagans, the sacred words, and the leader. Together, these pieces of code construct a belief system. #3 Believing is belonging. When you are able to create brands that people believe in, you also create groups of people who feel that they belong. This sense of community is at the center of psychologist Abraham Maslow’s hierarchy of human needs. #4 The seven pieces of code that make up a belief system are the creation story, the creed, the icons, the rituals, the pagans, or nonbelievers, the sacred words, and the leader. When products and services have all seven pieces of code, they become a part of our culture.
Hello My Name Is Awesome
DOWNLOAD eBooks
Author : Alexandra Watkins
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2014-09-15
Hello My Name Is Awesome written by Alexandra Watkins and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Brand Against The Machine
DOWNLOAD eBooks
Author : John Michael Morgan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-11-22
Brand Against The Machine written by John Michael Morgan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-22 with Business & Economics categories.
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
Brains On Fire
DOWNLOAD eBooks
Author : Robbin Phillips
language : en
Publisher: John Wiley & Sons
Release Date : 2010-08-31
Brains On Fire written by Robbin Phillips and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-31 with Business & Economics categories.
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
Letting Go Of The Words
DOWNLOAD eBooks
Author : Janice Redish
language : en
Publisher: Elsevier
Release Date : 2012-08-14
Letting Go Of The Words written by Janice Redish and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-14 with Computers categories.
"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Superfans
DOWNLOAD eBooks
Author : Pat Flynn
language : en
Publisher: Get Smart Books
Release Date : 2019-08-13
Superfans written by Pat Flynn and has been published by Get Smart Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-13 with Brand choice categories.
"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap
Brand Now
DOWNLOAD eBooks
Author : Nick Westergaard
language : en
Publisher: AMACOM
Release Date : 2018-05-08
Brand Now written by Nick Westergaard and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-08 with Business & Economics categories.
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
Image Control
DOWNLOAD eBooks
Author : Patrick Nathan
language : en
Publisher: Catapult
Release Date : 2022-08-09
Image Control written by Patrick Nathan and has been published by Catapult this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-09 with Social Science categories.
Susan Sontag meets Hanif Abdurraqib in this fascinating exploration of the unexpected connections between how we consume images and the insidious nature of Fascism. Images come at us quickly, often without context. A photograph of Syrian children suffering in the wake of a chemical attack segues into a stranger’s pristine Instagram selfie. Before we can react to either, a new meme induces a laugh and a share. While such constant give and take might seem innocent, even entertaining, this barrage of content numbs our ability to examine critically how the world, broken down into images, affects us. Images without context isolate us, turning everything we experience into mere transactions. It is exactly this alienation that leaves us vulnerable to fascism—a reactionary politics that is destroying not only our lives and our nations, but also the planet’s very ability to sustain human civilization. Who gets to control the media we consume? Can we intervene, or at least mitigate the influence of constant content? Mixing personal anecdotes with historical and political criticism, Image Control explores art, social media, photography, and other visual mediums to understand how our culture and our actions are manipulated, all the while building toward the idea that if fascism emerges as aesthetics, then so too can anti-fascism. Learning how to ethically engage with the world around us is the first line of defense we have against the forces threatening to tear that world apart.