Summary Of Patrick Hanlon S Primalbranding
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Summary Of Patrick Hanlon S Primalbranding
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Author : Everest Media,
language : en
Publisher: Everest Media LLC
Release Date : 2022-05-09T22:59:00Z
Summary Of Patrick Hanlon S Primalbranding written by Everest Media, and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-09T22:59:00Z with Business & Economics categories.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The path to mimicry, which is to attract people to your brand, seems to lead to dead ends. While it is easy to explain why Coke has achieved brand loyalty after over 100 years of consumer advertising and marketing support, it is difficult to explain how Starbucks has achieved similar consumer loyalty without any advertising. #2 The seven pieces of primal code that make up a brand are: the creation story, the creed, the icons, the rituals, the pagans, the sacred words, and the leader. Together, these pieces of code construct a belief system. #3 Believing is belonging. When you are able to create brands that people believe in, you also create groups of people who feel that they belong. This sense of community is at the center of psychologist Abraham Maslow’s hierarchy of human needs. #4 The seven pieces of code that make up a belief system are the creation story, the creed, the icons, the rituals, the pagans, or nonbelievers, the sacred words, and the leader. When products and services have all seven pieces of code, they become a part of our culture.
Primalbranding
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Author : Patrick Hanlon
language : en
Publisher: Simon and Schuster
Release Date : 2006-01-24
Primalbranding written by Patrick Hanlon and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-24 with Business & Economics categories.
The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.
Primalbranding
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Author : Patrick Hanlon
language : en
Publisher: Simon and Schuster
Release Date : 2006-02-06
Primalbranding written by Patrick Hanlon and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-06 with Business & Economics categories.
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image -- from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal branding presents a world of new possibility for everyone trying to spark public appeal -- and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.
Brand Against The Machine
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Author : John Michael Morgan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-11-22
Brand Against The Machine written by John Michael Morgan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-22 with Business & Economics categories.
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
Brains On Fire
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Author : Robbin Phillips
language : en
Publisher: John Wiley & Sons
Release Date : 2010-08-31
Brains On Fire written by Robbin Phillips and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-31 with Business & Economics categories.
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
Global Brand Management
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Author : Laurence Minsky
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-11-03
Global Brand Management written by Laurence Minsky and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-03 with Business & Economics categories.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
Superfans
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Author : Pat Flynn
language : en
Publisher: Get Smart Books
Release Date : 2019-08-13
Superfans written by Pat Flynn and has been published by Get Smart Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-13 with Brand choice categories.
"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap
The Upside Of Risk
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Author : Michael Berman
language : en
Publisher:
Release Date : 2021-07-08
The Upside Of Risk written by Michael Berman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-08 with categories.
The goal of risk management isn't to eliminate risk. It's to understand it. Strategic risk management isn't just about how, it's about why. In The Upside of Risk, author Michael Berman shows readers why risk management and strategic planning are inseparable. Building off research, historical examples, and the most current enterprise risk management framework, he shows why good risk management isn't about risk avoidance. It's about risk awareness, which empowers financial institutions to be prepared, protected, and positioned for opportunities. Underlining his message with lessons learned from the financial crisis and the COVID-19 pandemic, Berman coaches readers to critically and systematically evaluate the assumptions propelling the decision-making process. From governance and culture to risk assessments and setting measurable strategy goals and objectives, he demonstrates why the most successful financial institutions approach risk management with curiosity and an open mind, leveraging their discoveries to make smarter decisions that support long-term strategic goals. Thoughtful and accessible, The Upside of Risk weaves together risk management theory and practical advice to deliver actionable takeaways for transforming risk management into a strategic advantage. It's a must-read for anyone in the banking industry who cares about creating value and building resilient institutions.
Brand Now
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Author : Nick Westergaard
language : en
Publisher: AMACOM
Release Date : 2018-05-08
Brand Now written by Nick Westergaard and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-08 with Business & Economics categories.
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
Sell From Love
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Author : Finka Jerkovic
language : en
Publisher:
Release Date : 2020-11-12
Sell From Love written by Finka Jerkovic and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-12 with categories.
Selling can be uncomfortable, uneasy, and at times awkward. Traditional, always be closing, crushing quota methods only add to the pushy, icky discomfort of selling. But it doesn't have to be that way. Selling doesn't require pressure tactics, false urgency, shameless self-promotion, or mosquito-style persistence. This type of selling emerges from fear. It's self-centric, limiting, and transactional. Sell from Love is the other way. It's the better way. Sell from Love is a three-step framework that is inspired by authenticity, empathy, and purpose. When you sell from love, you will shift from transactional selling to transformational selling. Sell from Love will teach you how to: use your unique gifts, talents, and expertise to build a business you love. confidently navigate through selling fears, uncertainties, and doubt. magnetically attract clients, promote with integrity, and sell with ease. naturally close sales and find more purpose and meaning in your work. Sell from Love will help you get clients without compromising who you are, what you're selling or who you're selling to. You will learn how to love yourself, love your client, and love your offer so you can earn more money, expand your reach, and make a bigger impact with integrity, courage, and love.