O Marketing Depois De Amanh
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O Marketing Depois De Amanh
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Author :
language : en
Publisher: ricardo cavallini
Release Date :
O Marketing Depois De Amanh written by and has been published by ricardo cavallini this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Omnipresent Communication Where We Came From And Where We Are Going
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Author :
language : en
Publisher: ricardo cavallini
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Omnipresent Communication Where We Came From And Where We Are Going written by and has been published by ricardo cavallini this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Rediscovering The Essentiality Of Marketing
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Author : Luca Petruzzellis
language : en
Publisher: Springer
Release Date : 2016-06-27
Rediscovering The Essentiality Of Marketing written by Luca Petruzzellis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-27 with Business & Economics categories.
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings Of Iac Mem 2017
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Author : group of authors
language : en
Publisher: Czech Institute of Academic Education z.s.
Release Date : 2017-04-11
Proceedings Of Iac Mem 2017 written by group of authors and has been published by Czech Institute of Academic Education z.s. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Political Science categories.
International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2017 (IAC-MEM 2017), Friday - Saturday, April 14 - 15, 2017
Utilizing Gamification In Servicescapes For Improved Consumer Engagement
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Author : Helmefalk, Miralem
language : en
Publisher: IGI Global
Release Date : 2020-01-03
Utilizing Gamification In Servicescapes For Improved Consumer Engagement written by Helmefalk, Miralem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-03 with Business & Economics categories.
As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.
Research Anthology On Game Design Development Usage And Social Impact
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-10-07
Research Anthology On Game Design Development Usage And Social Impact written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-07 with Computers categories.
Videogames have risen in popularity in recent decades and continue to entertain many all over the world. As game design and development becomes more accessible to those outside of the industry, their uses and impacts are further expanded. Games have been developed for medical, educational, business, and many more applications. While games have many beneficial applications, many challenges exist in current development processes as well as some of their impacts on society. It is essential to investigate the current trends in the design and development of games as well as the opportunities and challenges presented in their usage and social impact. The Research Anthology on Game Design, Development, Usage, and Social Impact discusses the emerging developments, opportunities, and challenges that are found within the design, development, usage, and impact of gaming. It presents a comprehensive collection of the recent research, theories, case studies, and more within the area. Covering topics such as academic game creation, gaming experience, and violence in gaming, this major reference work is a dynamic resource for game developers, instructional designers, educators and administrators of both K-12 and higher education, students of higher education, librarians, government officials, business leaders and executives, researchers, and academicians.
Multi Platform Advertising Strategies In The Global Marketplace
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Author : Yang, Kenneth C. C.
language : en
Publisher: IGI Global
Release Date : 2017-12-01
Multi Platform Advertising Strategies In The Global Marketplace written by Yang, Kenneth C. C. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-01 with Business & Economics categories.
In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
O Dia Depois De Amanh
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Author : Alexandre Teixeira
language : pt-BR
Publisher: Arquipélago Negócios
Release Date : 2023-07-13
O Dia Depois De Amanh written by Alexandre Teixeira and has been published by Arquipélago Negócios this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-13 with Business & Economics categories.
Em "O dia depois de amanhã", o jornalista Alexandre Teixeira conduz uma profunda reflexão sobre o presente do trabalho e as transformações aceleradas pela pandemia da Covid-19. Três anos depois da explosão da maior crise de saúde pública do século, o autor apresenta um panorama abrangente da disputa entre três correntes de pensamento. De um lado estão os defensores do trabalho remoto e sem fronteiras. Em outra ponta há o modelo "Híbrido 1.0", que propõe uma combinação padronizada entre dias de trabalho no escritório e em casa. Por fim, há a corrente que busca o retorno ao modelo totalmente presencial pré-pandemia. Conciliando síntese informativa e profundidade crítica, Alexandre Teixeira não se limita a documentar as mudanças desencadeadas pela pandemia no mundo do trabalho, mas também articula argumentos sólidos em favor da modernização das relações profissionais. O autor reitera que "não há nem haverá modelo de trabalho de tamanho único" e propõe o Design de Experiências de Trabalho para criar alternativas híbridas sob medida para cada time em cada organização, apostando na construção de futuros adaptados a necessidades individuais.
Os 8 P S Do Marketing Digital
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Author : Conrado Adolpho
language : pt-BR
Publisher: Leya
Release Date : 2019-10-28
Os 8 P S Do Marketing Digital written by Conrado Adolpho and has been published by Leya this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-28 with Business & Economics categories.
Pesquisas Em Ci Ncias Econ Micas E Gerenciais
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Author : ICEG PUC Minas
language : pt-BR
Publisher: Editora Ramalhete
Release Date : 2024-06-04
Pesquisas Em Ci Ncias Econ Micas E Gerenciais written by ICEG PUC Minas and has been published by Editora Ramalhete this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-04 with Business & Economics categories.
Esta publicação do Instituto de Ciências Gerenciais da PUC Minas (ICEG) é o primeiro de uma série de livros cujo propósito é apresentar à comunidade acadêmica e empresarial os resultados de investigações científicas dos estudantes dos cursos de Administração, Ciências Contábeis e Economia das várias unidades da Instituição. Este trabalho é fruto de um duplo entendimento. Em primeiro lugar, abarca a compreensão da necessidade cada vez maior da inclusão da pesquisa científica na formação dos estudantes de graduação, no que se refere tanto à sua proficiência nos estudos organizacionais e na análise econômica da sociedade contemporânea, quanto para a dimensão profissional da sua formação, relacionada ao mercado de trabalho. Em segundo lugar, esse entendimento parte do pressuposto de que a pesquisa nessas três áreas profundamente ligadas, e que incluem outros campos das ciências sociais, como Psicologia e Sociologia, devem incluir as temáticas emergentes do ambiente econômico contemporâneo ancoradas em uma perspectiva ética, fundada nas preocupações inadiáveis relacionadas à responsabilidade social e ambiental corporativa.