Oktoberfest M Nchen The World S Largest Public Event
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Oktoberfest M Nchen The World S Largest Public Event
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Author : Nico Schulenkorf
language : en
Publisher: Grin Publishing
Release Date : 2008-03
Oktoberfest M Nchen The World S Largest Public Event written by Nico Schulenkorf and has been published by Grin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03 with Oktoberfest categories.
Seminar paper from the year 2005 in the subject Business economics - General, grade: 1,0, University of Technology, Sydney (School of Leisure, Sport and Tourism), course: Event Management, 20 entries in the bibliography, language: English, abstract: This case study examines the current management practices of the Oktoberfest and focuses on the co-operation between its organisational body, the Munich Tourist Office, and the most influential stakeholders. By analysing the internal and external resources and competences of all participating bodies, the puzzle that is the event environment can be solved and transferred into a finished event picture. Literature reviews, secondary data from Oktoberfest surveys and in-depth expert interviews support the arguments presented in the report. One of the most outstanding characteristics of the Oktoberfest is that despite no marketing or sponsorship activities, this mega event has always been successful and economically stable. This paper discusses the overall financial benefits that are achieved through the close link of the festival with the tourism sector, which results in increased income for the host community. In order to evaluate the success of the beer festival in more detail, special attention is given to the various economical, political, social, physical and environmental aspects which are impacted by the Oktoberfest. Shared experiences between national and international visitors and the building of community pride are examples of social impacts; improved transportation and environmental awareness impact the physical side; international prestige and profile impact at the political level whereas increased tourist visits and job creation impact at an economical level.
Oktoberfest Insider Guide
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Author :
language : de
Publisher: Te Neues Publishing Company
Release Date : 2005
Oktoberfest Insider Guide written by and has been published by Te Neues Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Travel categories.
The Munich Oktoberfest is one of the largest and best-known public festivals in the world. Each year 6 million visitors attend, drinking more than 5 million liters of beer and consuming hundreds of thousands of sausages. Referred to by the locals as the ?Wiesn?, this extravaganza celebrates its 172nd birthday in 2005. With an event of this scope, it is easy to miss the best parts. That is, unless you have an insider's perspective to point out the must-see?s. This highly personal homage to Oktoberfest helps you make the most of this memorable experience, and contains tips on where to go, what to do, and how to do it. ? An invaluable companion to the biggest party in the world, with a calendar of events, glossary, and many helpful tips ? An insider's guide to all the fun and festivities
Alcohol In Popular Culture
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Author : Rachel Black
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2010-10-14
Alcohol In Popular Culture written by Rachel Black and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-14 with Social Science categories.
This encyclopedia presents the many sides of America's ongoing relationship with alcohol, examining the political history, pivotal events, popular culture, and advances in technology that have affected its consumption. From the constant advertising messages from beer, wine and liquor manufacturers to parties, weddings, and other social gatherings where alcohol is served to after-work happy hours with coworkers, the influence and presence of alcohol are inescapable in the United States. According to a government source, 50 percent of American adults identified themselves as "regular drinkers" (having at least 12 drinks in the past year). This encyclopedia presents an overview of the entire history of alcohol in America from the first colonies to present day, focusing on the often-marginalized and pop culture aspects of alcohol use and misuse. Entries illuminate topics such as the favorite alcoholic beverages in America; how they are manufactured; the role of alcohol in everyday life, special events, and across history; the impacts of alcohol consumption on society and health; and much more. Connections and influences from outside the United States are also considered for some topics.
Germany For Dummies
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Author : Donald Olson
language : en
Publisher: John Wiley & Sons
Release Date : 2007-05-29
Germany For Dummies written by Donald Olson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-29 with Travel categories.
Allows you to explore Germany from Berlin to Munich, the Bavarian Alps to the Rhine Valley, beer halls to symphony halls, imposing cathedrals to fairy tale castles.
Food Tourism Around The World
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Author : C. Michael Hall
language : en
Publisher: Routledge
Release Date : 2004-02-18
Food Tourism Around The World written by C. Michael Hall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-18 with Business & Economics categories.
Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience. Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as: * the food tourism product * food tourism and consumer behaviour * cookery schools - educational vacations * food as an attraction in destination marketing Ideal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.
Germany And Switzerland
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Author : Tony Allan
language : en
Publisher: Marshall Cavendish
Release Date : 2010
Germany And Switzerland written by Tony Allan and has been published by Marshall Cavendish this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Germand categories.
Event Audiences And Expectations
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Author : Jo Mackellar
language : en
Publisher: Routledge
Release Date : 2013-08-29
Event Audiences And Expectations written by Jo Mackellar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-29 with Business & Economics categories.
Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement. The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events. This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.
Ecmt Round Tables Transport And Exceptional Public Events
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Author : European Conference of Ministers of Transport
language : en
Publisher: OECD Publishing
Release Date : 2003-03-11
Ecmt Round Tables Transport And Exceptional Public Events written by European Conference of Ministers of Transport and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-11 with categories.
The Round Table examined large-scale sporting, cultural and festive events in Europe and the rest of the world, and noted that setting ambitious targets contributes to the quality of the event.
The Beer Journal
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Author : Chris Wright
language : en
Publisher: Simon and Schuster
Release Date : 2017-03-21
The Beer Journal written by Chris Wright and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-21 with Cooking categories.
Explore beer styles and log your tastings in this compact journal. The Beer Journal is more than just a journal. This compact guide is a crash course in the many styles of beer and how to approach them in a tasting. Perfect for newcomers to the craft beer scene as well as longtime fans of the beverage, this book is an excellent way to learn about styles you've yet to try. These pages are filled with useful information on the beers themselves and tips to having the best tasting experience possible. Author Chris Wright even includes examples of beers on the market to help readers as they navigate the beer aisle. Packed with useful information, this informative guide will teach readers all about: The many styles of beer Their taste profiles What sets one style apart from another Origin stories Glassware Suggested food pairings The comprehensive tasting logs enable readers to keep track of the details of each particular beer they try—from brewer, beer name, and style to color, flavor, and body. Other worksheets give readers the opportunity to journal their brewery tours and food pairing experimentations. From lagers and wheat beers to sours and stouts, The Beer Journal is your guide to a complete tasting experience.
Selling Modernity
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Author : Pamela E. Swett
language : en
Publisher: Duke University Press
Release Date : 2007-08-29
Selling Modernity written by Pamela E. Swett and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-29 with Business & Economics categories.
DIVA historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology. /div