Oltre La Fidelizzazione Il Marketing Nell Era Della Complessit
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Oltre La Fidelizzazione Il Marketing Nell Era Della Complessit
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Author : Mauro Cavallone
language : it
Publisher: FrancoAngeli
Release Date : 2003
Oltre La Fidelizzazione Il Marketing Nell Era Della Complessit written by Mauro Cavallone and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Proceedings Of The 11th Toulon Verona International Conference On Quality In Services
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Author : Rocco Moliterni
language : en
Publisher: Firenze University Press
Release Date : 2008
Proceedings Of The 11th Toulon Verona International Conference On Quality In Services written by Rocco Moliterni and has been published by Firenze University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Health care rationing categories.
The Toulon-Verona Conference was founded in 1998 by prof. Claudio Baccarani of the University of Verona, Italy, and prof. Michel Weill of the University of Toulon, France. It has been organized each year in a different place in Europe in cooperation with a host university (Toulon 1998, Verona 1999, Derby 2000, Mons 2001, Lisbon 2002, Oviedo 2003, Toulon 2004, Palermo 2005, Paisley 2006, Thessaloniki 2007, Florence, 2008). Originally focusing on higher education institutions, the research themes have over the years been extended to the health sector, local government, tourism, logistics, banking services. Around a hundred delegates from about twenty different countries participate each year and nearly one thousand research papers have been published over the last ten years, making of the conference one of the major events in the field of quality in services.
Il Vantaggio Competitivo Dei Sistemi Locali Nell Era Della Globalizzazione Cultura E Competizione Nella Silicon Valley E Nella Route 128
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Author : Annalee Saxenian
language : it
Publisher: FrancoAngeli
Release Date : 2002
Il Vantaggio Competitivo Dei Sistemi Locali Nell Era Della Globalizzazione Cultura E Competizione Nella Silicon Valley E Nella Route 128 written by Annalee Saxenian and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
La Segmentazione Dei Comportamenti Di Consumo Le Nuove Frontiere Del Marketing Bancario
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Author : Pietro Rutelli
language : it
Publisher: FrancoAngeli
Release Date : 2003
La Segmentazione Dei Comportamenti Di Consumo Le Nuove Frontiere Del Marketing Bancario written by Pietro Rutelli and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Marketing And Customer Loyalty
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Author : Mauro Cavallone
language : en
Publisher: Springer
Release Date : 2017-05-10
Marketing And Customer Loyalty written by Mauro Cavallone and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-10 with Business & Economics categories.
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector.
Il Marketing Dei Prodotti Ortofrutticoli
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Author : Elisa Maddonni
language : it
Publisher: Lulu.com
Release Date : 2018-03-12
Il Marketing Dei Prodotti Ortofrutticoli written by Elisa Maddonni and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-12 with Business & Economics categories.
Nel tempo il marketing ha subito un'inversione degli obiettivi, in particolare negli anni '90 si è passati da una logica product-oriented ad una customer-oriented.Inuovi sistemi di gestione e strumenti di supporto al marketing estesi, dinamici e flessibili, a differenza del passato in cui i sistemi rappresentavano decisioni dettagliate e segmentate ma relativamente statiche. Tutti questi cambiamenti hanno modificato il ruolo del marketing indirizzandolo verso una dimensione relazionale tesa alla fidelizzazione del cliente.
Il Cause Related Marketing Nella Strategia D Impresa
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Author : Mario Molteni
language : it
Publisher: FrancoAngeli
Release Date : 2004
Il Cause Related Marketing Nella Strategia D Impresa written by Mario Molteni and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Il Marketing Della Cultura Strategia Di Marketing Per Profotti Servizi Culturali Formativi Informativi Editoriali
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Author : Antonio Foglio
language : it
Publisher: FrancoAngeli
Release Date : 2005
Il Marketing Della Cultura Strategia Di Marketing Per Profotti Servizi Culturali Formativi Informativi Editoriali written by Antonio Foglio and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Le Ricerche Di Mercato E Di Marketing Stetoscopio Il Sentire Degli Italiani
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Author : Mauro Cavallone
language : it
Publisher: FrancoAngeli
Release Date : 2013-04-04T00:00:00+02:00
Le Ricerche Di Mercato E Di Marketing Stetoscopio Il Sentire Degli Italiani written by Mauro Cavallone and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-04T00:00:00+02:00 with Business & Economics categories.
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Dai Sensi Un Apprendere Percorsi Di Apprendimento Innovazioni Metodologiche E Didattiche Nell Esperienza Dell Universit Dell Immagine
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Author : Andrea Ceriani
language : it
Publisher: FrancoAngeli
Release Date : 2006
Dai Sensi Un Apprendere Percorsi Di Apprendimento Innovazioni Metodologiche E Didattiche Nell Esperienza Dell Universit Dell Immagine written by Andrea Ceriani and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.