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Omnichannel Retail

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Omnichannel Retail

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Author : Tim Mason
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-04-03

Omnichannel Retail written by Tim Mason and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-03 with Business & Economics categories.

FINALIST: Business Book Awards 2020 - Sales and Marketing Category According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping. Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.

Operations In An Omnichannel World

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Author : Santiago Gallino
language : en
Publisher: Springer Nature
Release Date : 2019-10-15

Operations In An Omnichannel World written by Santiago Gallino and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-15 with Business & Economics categories.

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.

Exploring Omnichannel Retailing

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Author : Wojciech Piotrowicz
language : en
Publisher: Springer
Release Date : 2018-12-05

Exploring Omnichannel Retailing written by Wojciech Piotrowicz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-05 with Business & Economics categories.

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

Omnichannel Retail

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Author : Tim Mason
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-09-03

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition. To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to engage. An omnichannel approach to retail delivers the potential to boost footfall, enhance customer insight, improve service, grow loyalty and ultimately drive sales. Omnichannel Retail serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data. Featuring case studies from omnichannel leaders worldwide such as Asda, Woolworths Australia, Target and Pret A Manger, this book provides tangible and proven examples of how retailers can capitalize on the opportunity that our hyper-connected and always-on world presents.

Omni Channel Retailing

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Author : Ken Kwong-Kay Wong
language : en
Publisher: iUniverse
Release Date : 2021-09-17

Omni Channel Retailing written by Ken Kwong-Kay Wong and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-17 with Business & Economics categories.

“In Omni-Channel Retailing, Ken Wong has captured the essential technologies and tools that we use everyday to provide our customers with the products they want, through the channel that best serves their needs.” -David Markwell, Chief Technology and Analytics Officer, Loblaw Companies Ltd. “Ken Wong has crafted a formidable yet highly approachable guide that every retail business, large, medium and small, should devour. Retailers who want to do more than survive will find Omni-Channel Retailing an indispensable roadmap to winning and keeping customers.” -David Agnew, President, Seneca College “Dr. Ken Wong provides an outlook that is current to today’s Retail industry. His contemporary insights provide relevance to all those interested in learning more about Omni-Channel Retailing.” -Dr. Seung Hwan (Mark) Lee, Director, Professor, Retail Management, TRSM, Ryerson University “There is no space for ‘silos’ or functional borders within the organization. All have to be integrated to deliver the best and consistent customer experience. Omni-Channel Retailing explores this strategy, provides proven examples of success, and delivers practical advice to help today’s retailers.” -Perry Oosting, Former CEO, Clergerie Paris The COVID-19 pandemic is rewriting the rules of retail. A growing number of shoppers now rely on same-day delivery, curbside pickup, in-home/in-car delivery, and AI-powered drive-thru to get their goods. To accommodate such a paradigm shift, retailers must undertake significant changes in their business models to become digitally enabled and data-driven. Omni-Channel Retailing is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses today’s retailers’ challenges and gives new ideas for implementation. Relevant activities and discussion topics are included to help readers master the concepts.

Omni Channel Retail And The Supply Chain

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Author : Paul Myerson
language : en
Publisher: CRC Press
Release Date : 2020-11-25

Omni Channel Retail And The Supply Chain written by Paul Myerson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-25 with Business & Economics categories.

Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as "omni-channel" marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain "front and center," as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional "brick and mortar" way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the "bullwhip effect," where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs. No longer can a manufacturer, distributor, or retailer of consumer products just "fill the pipeline" and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain. Until now, there was no existing "playbook" for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

The Customer Journey In Omnichannel Retail An Exploratory Requirements Analysis For A Customer Journey Modelling And Analysis Tool

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Author : Marie Klose
language : en
Publisher: GRIN Verlag
Release Date : 2019-03-01

The Customer Journey In Omnichannel Retail An Exploratory Requirements Analysis For A Customer Journey Modelling And Analysis Tool written by Marie Klose and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.

Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, , language: English, abstract: The customer journey is a central topic for all retailers to consider to be able to successfully manage customer experience and to thereby ensure the survival of a business. Hence, managing and influencing customer journeys has been of importance since the emergence of retailing. However, to successfully manage customer journeys has become increasingly complex with the development of omnichannel retail. Classical techniques to analyze and influence customer journeys are insufficient for today’s customers who are seamlessly using multiple devices and switching between different channels during their purchase journey while expecting a uniform and personalized customer experience. This research paper studies the topic of customer journey analysis in omnichannel retail and discusses which requirements need to be fulfilled to successfully model, analyze and influence the respective customer journeys. By conducting a systematic literature review it was proven that a tool is needed to model and analyze individual customer journeys in omnichannel retail in real-time, making use of online and offline customer data. Through the method of semi-structured interviews, requirements that are related to developing and deploying such a tool were collected in an exploratory way. This is from scientific importance as until now few research has addressed the topic of ways to model and analyze customer journeys in omnichannel retail. Additionally, with rising customer expectations and an increased competition between retailers, the importance of successfully managing customer journeys is indispensable in retailing. The findings of this paper imply a high probability of an increasing need to deploy a customer journey modelling and analysis tool by omnichannel retailers. However, further in-depth analysis and specification of characteristics that this tool requires to fulfill are needed to successfully develop it.

Omnichannel Retail A Complete Guide 2020 Edition

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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2019-10-10

Omnichannel Retail A Complete Guide 2020 Edition written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-10 with categories.

How do you most frequently engage with brands/retailers using social media? How are omnichannel retailers designing supply chains to deliver corresponding critical management capabilities? Does the system store data that can be used for business intelligence as reports related to customer segmentation, orders, inventory, providers? Is omnichannel the right path for Luxury brands? Do you have a separate process for demand planning for new products? This astounding Omnichannel Retail self-assessment will make you the reliable Omnichannel Retail domain veteran by revealing just what you need to know to be fluent and ready for any Omnichannel Retail challenge. How do I reduce the effort in the Omnichannel Retail work to be done to get problems solved? How can I ensure that plans of action include every Omnichannel Retail task and that every Omnichannel Retail outcome is in place? How will I save time investigating strategic and tactical options and ensuring Omnichannel Retail costs are low? How can I deliver tailored Omnichannel Retail advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Omnichannel Retail essentials are covered, from every angle: the Omnichannel Retail self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Omnichannel Retail outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Omnichannel Retail practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Omnichannel Retail are maximized with professional results. Your purchase includes access details to the Omnichannel Retail self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Omnichannel Retail Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Omnichannel Marketing The Roadmap To Create And Implement Omnichannel Strategy

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Author : Shady Ramadan
language : en
Publisher:
Release Date : 2017-01-21

Omnichannel Marketing The Roadmap To Create And Implement Omnichannel Strategy written by Shady Ramadan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-21 with categories.

Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally.There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marketing. Your customer doesn't think in terms of channels...physical stores, online stores, websites, mobile apps, social channels, ...it's all a big blur to them. Instead, customers see the company or the brand.The revolution of technology and changing in consumer behavior everyday specially for retail business change everything in business landscape. A lot of marketers doing a great job every day to promote their business and acquire more customers using different channels, but still not matching the speed of the revolution, so there is a need to have one book to cover all the changes in consumer shopping behavior and provide proven steps and strategies on how to leverage the new Omnichannel marketing strategy and explain in details each step each marketer needs to know to step into the new world.It is widely acknowledged that Omnichannel is the future of retail, but do you know that only 12% of retailers offer mature Omnichannel experiences. Most of the marketers don't have a clear roadmap on how to start the Omnichannel model for their business, so here we are with a complete guide for implementation of Omnichannel marketing strategy starting from planning, to execution and the adaptation needed in the organization. Omnichannel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity. To make an Omnichannel strategy successful, key player across all departments need to come together and follow the new roadmap. Here Is A Review Of What We Will Cover....Change in Consumer BehaviorWhy Omnichannel Marketing?The Evolution of Omnichannel MarketingStepping into OmnichannelOrganize all aspects of your business - online and offline - to align goals and set out the plan to support omnichannel strategiesOmnichannel Transformation StrategyStart Implementing Omnichannel MarketingLearn how you can implement re-marketing strategies and make the experience more personalized for your customers.Omnichannel marketing case studiesAs a simple reward for you buying this book, you will be able to subscribe to the Omnichannel Tracking Newsletter for FREE to keep up to the curve with the recent updated in Omnichannel marketing and case studies.

The Future Of Omni Channel Retail

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Author : Lionel Binnie
language : en
Publisher:
Release Date : 2018-05-22

The Future Of Omni Channel Retail written by Lionel Binnie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-22 with Business & Economics categories.

Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person? Examine how retail has evolved through the years and the current state now to predict retail trends likely to happen in the near future.

Omnichannel Retail

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