Operations In An Omnichannel World
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Operations In An Omnichannel World
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Author : Santiago Gallino
language : en
Publisher: Springer Nature
Release Date : 2019-10-15
Operations In An Omnichannel World written by Santiago Gallino and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-15 with Business & Economics categories.
The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.
Managing Customer Experiences In An Omnichannel World
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Author : Taşkın Dirsehan
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-11-26
Managing Customer Experiences In An Omnichannel World written by Taşkın Dirsehan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-26 with Business & Economics categories.
Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.
Omni Channel Retail And The Supply Chain
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Author : Paul Myerson
language : en
Publisher: CRC Press
Release Date : 2020-11-25
Omni Channel Retail And The Supply Chain written by Paul Myerson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-25 with Business & Economics categories.
Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as "omni-channel" marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain "front and center," as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional "brick and mortar" way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the "bullwhip effect," where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs. No longer can a manufacturer, distributor, or retailer of consumer products just "fill the pipeline" and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain. Until now, there was no existing "playbook" for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.
Managing Customer Experiences In An Omnichannel World
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Author : Taşkın Dirsehan
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-11-26
Managing Customer Experiences In An Omnichannel World written by Taşkın Dirsehan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-26 with Business & Economics categories.
Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.
Channel Strategies And Marketing Mix In A Connected World
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Author : Saibal Ray
language : en
Publisher: Springer Nature
Release Date : 2019-12-14
Channel Strategies And Marketing Mix In A Connected World written by Saibal Ray and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-14 with Business & Economics categories.
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.
Computer Human Interaction Research And Applications
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Author : Andreas Holzinger
language : en
Publisher: Springer Nature
Release Date : 2022-12-12
Computer Human Interaction Research And Applications written by Andreas Holzinger and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-12 with Computers categories.
This book constitutes selected papers of the Fourth International Conference on Computer-Human Interaction Research and Applications, CHIRA 2020, held virtually, in November 2020. The 8 full papers presented in this book were carefully reviewed and selected from 44 submissions. The papers selected to be included in this book contribute to the understanding of relevant trends of current research on computer-human interaction, including Interaction design, human factors, entertainment, cognition, perception, user-friendly software and systems, pervasive technologies and interactive devices.
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices
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Author : Akel, Gökhan
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices written by Akel, Gökhan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
Exploring Omnichannel Retailing
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Author : Wojciech Piotrowicz
language : en
Publisher: Springer
Release Date : 2018-12-05
Exploring Omnichannel Retailing written by Wojciech Piotrowicz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-05 with Business & Economics categories.
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Retail Innovations In Business Models
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Author : Rajput, Sneha
language : en
Publisher: IGI Global
Release Date : 2025-04-24
Retail Innovations In Business Models written by Rajput, Sneha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-24 with Business & Economics categories.
Retail innovations in business models are reshaping consumer shopping and brand interactions, driven by advances in technology, shifting consumer expectations, and evolving market dynamics. From the rise of e-commerce to the adoption of artificial intelligence, data analytics, and automation, retailers are exploring new ways to engage customers and deliver personalized experiences. Innovative business models are challenging traditional retail frameworks, enabling businesses to reach a broader audience and create deeper connections with consumers. Digital transformation and sustainability have become key factors for business success, as retailers strive to meet the demands of shoppers while anticipating future trends and staying in the marketplace. Further research may help facilitate improved business practices for retail industries. Retail Innovations in Business Models explores the dynamics of the retail industry's innovations and challenges. Through the integration of practical applications, conceptual and theoretical underpinnings, and real-world case studies, the book provides an in-depth comprehension of the fundamental strategies and principles that propel retail innovation. This book covers topics such as smart technology, consumer science, and social commerce, and is a useful resource for business owners, managers, marketers, academicians, researchers, and scientists.
Handbook Of Research On Sustainable Supply Chain Management For The Global Economy
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Author : Akkucuk, Ulas
language : en
Publisher: IGI Global
Release Date : 2020-06-26
Handbook Of Research On Sustainable Supply Chain Management For The Global Economy written by Akkucuk, Ulas and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with Business & Economics categories.
Many fields are beginning to implement developing practices that prove to be more efficient and environmentally friendly compared to traditional practices. This holds true for the realm of business, as organizations are redesigning their operations through the incorporation of sustainable methods. Research is needed on the specific techniques companies are using to promote efficiency and improved effectiveness using sustainability. Handbook of Research on Sustainable Supply Chain Management for the Global Economy is an essential reference source that discusses the incorporation of sustainability in various facets of business management. Featuring research on topics such as disruptive logistics, production planning, and renewable energy sources, this book is ideally designed for researchers, practitioners, students, managers, policymakers, academicians, economists, scholars, and educators seeking coverage on sustainable practices in supply chains to ensure a cleaner environment.