Managing Customer Experiences In An Omnichannel World
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Managing Customer Experiences In An Omnichannel World
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Author : Taşkın Dirsehan
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-11-26
Managing Customer Experiences In An Omnichannel World written by Taşkın Dirsehan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-26 with Business & Economics categories.
Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.
Managing Customer Experiences In An Omnichannel World
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Author : Taşkın Dirsehan
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-11-26
Managing Customer Experiences In An Omnichannel World written by Taşkın Dirsehan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-26 with Business & Economics categories.
Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.
Operations In An Omnichannel World
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Author : Santiago Gallino
language : en
Publisher: Springer Nature
Release Date : 2019-10-15
Operations In An Omnichannel World written by Santiago Gallino and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-15 with Business & Economics categories.
The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.
Managing Customer Experiences In An Omnichannel World
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Author : Taşkın Dirsehan
language : en
Publisher:
Release Date : 2020
Managing Customer Experiences In An Omnichannel World written by Taşkın Dirsehan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Consumer behavior categories.
"This book is a collection of research on the methods and applications of customer journeys, omnichannel retailing, digital/mobile marketing, augmented/virtual reality, gamification, and artificial intelligence in marketing"--
Digital Transformation And Global Society
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Author : Daniel A. Alexandrov
language : en
Publisher: Springer Nature
Release Date : 2022-01-25
Digital Transformation And Global Society written by Daniel A. Alexandrov and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-25 with Computers categories.
This volume constitutes refereed proceedings of the 6th International Conference on Digital Transformation and Global Society, DTGS 2021, held as a virtual event in June 2021. Due to the COVID-19 pandemic the conference was held online. The 34 revised full papers and 4 short papers presented in the volume were carefully reviewed and selected from 95 submissions. The papers are organized in topical sections on eSociety: social informatics and digital inclusion issues; ePolity: e-governance and regulation; eCity: smart cities and urban planning; eHumanities: digital education and research methods; eCommunication: online discources and attitudes; eEconomy: challenges of the COVID-19 pandemic; eEconomy: e-commerce research.
The Emerald Handbook Of Multi Stakeholder Communication
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Author : Pantea Foroudi
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-10-21
The Emerald Handbook Of Multi Stakeholder Communication written by Pantea Foroudi and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-21 with Business & Economics categories.
The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.
Innovative Perspectives On Corporate Communication In The Global World
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Author : Olvera-Lobo, María Dolores
language : en
Publisher: IGI Global
Release Date : 2021-04-23
Innovative Perspectives On Corporate Communication In The Global World written by Olvera-Lobo, María Dolores and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-23 with Business & Economics categories.
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Marketing And Advertising In The Online To Offline O2o World
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Author : Dinana, Hesham Osama
language : en
Publisher: IGI Global
Release Date : 2022-10-28
Marketing And Advertising In The Online To Offline O2o World written by Dinana, Hesham Osama and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-28 with Business & Economics categories.
The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Building Consumer Brand Relationship In Luxury Brand Management
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Author : Rodrigues, Paula
language : en
Publisher: IGI Global
Release Date : 2020-10-23
Building Consumer Brand Relationship In Luxury Brand Management written by Rodrigues, Paula and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-23 with Business & Economics categories.
Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
Management And Marketing For Improved Retail Competitiveness And Performance
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2023-07-28
Management And Marketing For Improved Retail Competitiveness And Performance written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-28 with Business & Economics categories.
The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.