Online Communities Im Web 2 0
DOWNLOAD
Download Online Communities Im Web 2 0 PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Online Communities Im Web 2 0 book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Web 2 0 For Non Profit Organizations
DOWNLOAD
Author : Dana L. Cadman
language : en
Publisher: Advantage Media Group
Release Date : 2009
Web 2 0 For Non Profit Organizations written by Dana L. Cadman and has been published by Advantage Media Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Web 2.0 consists of many components. Knowing where to start can be difficult and confusing. "Web 2.0 for Non-profit Organizations" demystifies these technologies and explains them in everyday English. One at a time, this book explains: -Blogs -RSS -Podcasts and webcasts -Wikis -Tag Clouds -Forums/bulletin boards, Message boads chat, IM Social networking This book goes beyond merely explaining Web 2.0 components. This book shows you how you can use these tools to help your organization find volunteers, increase donations and reduce operating expenses.
Web 2 0
DOWNLOAD
Author : Timo Beck
language : en
Publisher: Timo Beck - Diplomica Verlag
Release Date : 2008-08
Web 2 0 written by Timo Beck and has been published by Timo Beck - Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08 with Computers categories.
The number of Internet users is steadily growing. Currently, 55% of all Germans go online on a regular basis compared to 28% in 2001 - and there is no end in sight to this upward trend. Today's young people are growing up with the Internet and the Internet is growing up with them. It is evolving: the term for what is happening now in cyberspace is "Web 2.0", an expression coined at a conference in 2004 by the web-business mogul Tim O'Reilly, to describe a new evolutionary phase of the Internet. The phrase is shorthand for the second Internet boom, which now follows the one that ended in late 2001 with the biggest destruction of investors' capital in history. The bursting of the so-called dotcom bubble 6 years ago marked a turning point. At that time, many people concluded that the Internet was over-hyped. Bubbles and the subsequent shakeouts, however, appear to be a common feature of all technological revolutions. They have always marked the point at which real success stories developed their full scope and showed their strength. The defining feature of the current evolutionary phase of the web is that established companies are giving huge amounts of money to start-ups which have three things in common: they have grown from nowhere with astonishing speed; they often have no revenue stream to speak of; and most of their content is produced by their users. Google paid $1.65bn for the acquisition of Youtube, Rupert Murdochs's News Corp. bought Myspace for $ 580m, and Holzbrinck fully took over Studivz.net for about ? 85m, to give just a few examples of recent "Web 2.0 deals". What makes these so-called online communities so valuable? The answer to this question may be surprising: The deployed technologies are more or less the same as 6 years ago, but what all these new sites share is a new approach to creating things: "user-generated content", in the jargon. The Internet is no longer about corporations telling users what to do, think or buy; it is about the content people create themselves. Participation, not publishing, is the keyword. This development is particularly interesting for corporations which have noticed the importance and potential of the "do-it-yourself Web" as both a strategic marketing tool and a source of valuable information about consumer preferences and opinions. Tomorrow's consumers will no longer be interested in what companies say about their products and services, they will rely on opinions of other "normal" people. Chris Anderson, chief editor of Wired Magazine, states: "Your brand is what Google says about it. Not what you say about it". Corporations which have spent huge amounts of money on questionable market research projects in the past can get even better information for free in the future, as consumers and interested users exchange experiences and opinions about brands and products in online discussion forums anyway. As a result, marketing activities and product offers can be customized by gathering, processing and analyzing information about consumer preferences - it remains to be seen which companies will exploit these new opportunities and which will not. Very little is known about the factors that influence the content production. Often online communities fail because participation drops to zero - and nobody knows why. In order to maximize the participation level and, thereby, the benefits that can be drawn from their contributions, it is important to examine what drives people to produce content. Therefore, this thesis aims to identify the most important factors that influence the level of user-generated content production in online communities. More specifically, a comprehensive conceptual framework of the relevant determinants will be proposed and tested on an empirical basis. The results are supposed to serve as a guideline for researchers and community operators in the future.
Online Communities Im Web 2 0
DOWNLOAD
Author : Sebastian Hanke
language : de
Publisher: diplom.de
Release Date : 2007-10-17
Online Communities Im Web 2 0 written by Sebastian Hanke and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-17 with Language Arts & Disciplines categories.
Inhaltsangabe:Einleitung: Wohl kaum ein anderes soziales Phänomen entwickelt sich momentan derart schnell und dynamisch wie Online-Communities. Die Entwicklung des World Wide Web und dessen Wahrnehmung in Wirtschaft und der breiten Öffentlichkeit begann zunächst zaghaft mit der Entwicklung einer benutzerfreundlichen Oberfläche Anfang der 1990er Jahre. Erste grafikfähige Webbrowser sorgten dafür, dass nunmehr auch technische Laien Zugang zur Nutzung von Internet-Diensten hatten. Dies wiederum hatte zur Folge, dass eine immer größer werdende Zahl von Unternehmen das kommerzielle Nutzungspotential dieses neuen Mediums erkannte. Ab etwa 1995 gab es brachenübergreifend eine Vielzahl an Firmengründungen, die sich auf das Angebot digitaler Güter und Dienstleistungen spezialisiert hatten die New Economy war geboren. Eine nahezu grenzenlose Euphorie ermöglichte den neu gegründeten Unternehmen eine schnelle und vergleichsweise einfache Beschaffung von Eigenkapital an den nationalen und internationalen Kapitalmärkten. Da die teils sehr hohen Börsenkapitalisierungen dieser Internet-Unternehmen in den wenigsten Fällen durch entsprechend realistisch kalkulierte Unternehmenswerte gerechtfertigt waren, kam es im März 2000 zu Kursstürzen, welche die Spekulationsblase platzen ließen und eine Pleitewelle bei den Internetunternehmen zur Folge hatte. Trotzdem hat sich das World Wide Web (WWW) seit jenem Crash kontinuierlich weiterentwickelt. Resultat dieser Entwicklung ist eine seit etwa 2005 veränderte Wahrnehmung des WWW, welche mit dem Begriff Web 2.0 auch einen Namen bekommen hat. Kern dieser neuen Wahrnehmung des Internet ist vor allem die Tatsache, dass Internet-Nutzer nicht mehr nur Information und Unterhaltung in Form von in Browsern optisch und akustisch dargestellten Binärdaten konsumieren, sondern nun aktiv diese Inhalte mitgestalten und sich einbringen können. Besonders Anwendungen wie Internetforen, Weblogs, Wikis und webbasierte soziale Netwerke treiben die Entwicklung von user generated contents weiter voran. Ermöglicht haben diese Entwicklung vor allem die großen Fortschritte in der Breitbandtechnologie und der damit verbundene schnelle Datentransfer, die deutliche Senkung der Kosten für solche Online-Verbindungen durch Flatrates, eine Peer-to-Peer-Vernetzung von Computern sowie neue, schnelle Datenbank-Server und Netzdienste. Dies alles ermöglicht es, immer weitere Nutzerschichten zu erschließen. Bei aller Euphorie über diese Entwicklung [...]
European Retail Research
DOWNLOAD
Author : Peter Schnedlitz
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-09-08
European Retail Research written by Peter Schnedlitz and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-08 with Business & Economics categories.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Tourismus 2 0 Chancen Und Herausforderungen Des Online Tourismus Im Web 2 0
DOWNLOAD
Author : Claudia Springfeld
language : de
Publisher: diplom.de
Release Date : 2008-12-11
Tourismus 2 0 Chancen Und Herausforderungen Des Online Tourismus Im Web 2 0 written by Claudia Springfeld and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-11 with Business & Economics categories.
Inhaltsangabe:Einleitung: Die Geschichte der Menschheit offenbart sich in den Biografien ihrer wichtigsten Vertreter, zumindest bisher. Seit 1927 ernennt das US-amerikanische Nachrichtenmagazin TIME jedes Jahr die Person des Jahres , die nach Ansicht der Jury die Welt im jeweiligen Jahr maßgeblich verändert oder bewegt hat. Nach beispielsweise Roosevelt, Adenauer, Churchill und Johannes Paul II. kürte die Redaktion im Jahr 2006 nicht wie üblich eine einzelne Person, sondern verlieh den Preis seinen Lesern: YOU . In der Begründung heißt es, dass 2006 das Jahr der übergreifenden Zusammenarbeit und Gemeinschaft im Internet gewesen sei. Demzufolge haben sich die Nutzer das Internet in einem Umfang zu Eigen gemacht, wie man es bisher noch nicht für möglich gehalten hätte. Das ehemalige Abruf-Medium Internet hat sich heute zum Interaktions-Medium entwickelt, bei dem der Nutzer von seiner passiven Konsumenten Position in eine neue aktive Rolle geschlüpft ist. Als Prosument bringt er sich selbst mit eigenen Kommentaren, Beiträgen, Videos, Fotos usw. in die Online Gespräche ein und beeinflusst diese damit auch direkt. Dieser Paradigmenwechsel wird heute oft mit dem Schlagwort Web 2.0 bezeichnet. Diese Entwicklung stellt auch die Online Tourismusbranche vor neue Herausforderungen. Entlang der touristischen Wertschöpfungskette entstehen täglich neue Web 2.0 Services und Anwendungen. Reisende tauschen im Web Erfahrungen und Erlebnisse aus und werden so immer informierter, organisierter und anspruchsvoller. Um den Kampf um die Kunden heute noch gewinnen zu können, müssen Tourismusanbieter auf diese Evolution des Online Tourismus reagieren, die entstehenden Vorteile clever nutzen und neue, kreative und an die Veränderungen angepasste Kommunikationskonzepte entwickeln. Gang der Untersuchung: Diese Arbeit erläutert die Chancen und Herausforderungen, die sich durch die technische und soziale Weiterentwicklung des Internets zum Web 2.0 für die deutsche Tourismusbranche ergeben, analysiert die Relevanz von interaktiven, nutzergenerierten Web 2.0 Services für den Online Tourismus und weist Wege auf, wie Tourismusanbieter von den neuen Potentialen profitieren und eventuell entstandene Risiken minimieren können. Im theoretischen Teil der Arbeit wird nach einer einleitenden Abgrenzung der Begriffe Online Tourismus, Web 2.0 und Tourismus 2.0 die Entwicklung des Online Tourismus seit 1998 dargestellt. Es werden Rahmenbedingungen für die Veränderungen vom Web [...]
Web 2 0 Based E Learning Applying Social Informatics For Tertiary Teaching
DOWNLOAD
Author : Lee, Mark J.W.
language : en
Publisher: IGI Global
Release Date : 2010-07-31
Web 2 0 Based E Learning Applying Social Informatics For Tertiary Teaching written by Lee, Mark J.W. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-31 with Medical categories.
"This book deals with Web 2.0 and how social informatics are impacting higher education practice, pedagogical theory and innovations"--Provided by publisher.
Online Communities Gesch Ftsmodelle Unter Dem Einfluss Des Electronic Commerce
DOWNLOAD
Author : Daniel Finster
language : de
Publisher: Diplomica Verlag
Release Date : 2011-07
Online Communities Gesch Ftsmodelle Unter Dem Einfluss Des Electronic Commerce written by Daniel Finster and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07 with Business & Economics categories.
In den letzten Jahren haben sich Online Communities zu einem wahren Massenphänomen entwickelt. Zu den etablierten Größen wie Facebook.com oder studiVZ.net kamen auch kleinere Anbieter wie chip.de oder spezialisierte Anbieter wie der Stark-Verlag mit Lehrerdialog.de. Der Einfluss solcher Communities wächst und wird auch in Zukunft wachsen. Doch bei all dem Hype und dem Wachstum stellt sich auch für die Branchengrößen die Frage: Wie generiert man Umsatz und vor allem Gewinn? Wie kann man es schaffen, diese Massen an Daten und Personen mit all ihren Verbindungen gewinnbringend einzusetzen? Gibt es bereits Geschäftsmodelle die eingesetzt werden können? Die vorliegende Untersuchung beschäftigt sich eingehend mit diesen Fragestellungen. Es werden die vorhandenen Geschäftsmodelle für den Bereich Electronic Commerce dargestellt und anschließend mit Hilfe von spezifischen Änderungen auf die Online Communities übertragen. Ebenso wird mit den Erfolgsfaktoren und Erlösmodellen verfahren. Jedes Kapitel schließt mit konkreten Beispielen, die sich auf jeweils einen bestimmten Geschäftsmodelltypen beziehen, sich aber auch typenübergreifend anwenden und verstehen lassen.
Web 2 0 And The Health Care Market
DOWNLOAD
Author : Sabrina Sturm
language : en
Publisher: Diplomica Verlag
Release Date : 2010
Web 2 0 And The Health Care Market written by Sabrina Sturm and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
The present piece of research deals with the use of Web 2.0 applications within the health care market. When reviewing literature it became evident that up to now, research which has been conducted in this field is rather limited to single aspects of the topic. Comprehensive research investigating the topic as a whole could not be properly identified. Within this study, first of all, Web 2.0 is introduced in general, including a definition, its principles, as well as major supportive technologies and common applications, for example blogs, communities, virtual worlds and podcasts are outlined in detail. Since Web 2.0 is a rather young phenomenon, experts have not yet agreed on a common definition and scope. Therefore this part is intended to provide a basis for common understanding about Web 2.0. The second part is dedicated to the health care market itself. Here, a definition and classification of the market is provided. In this context it has been specified what has been included into its scope for the purpose of this study. Moreover, it is given an overview of current trends, the status quo, as well as an outlook to future development with respect to influencing factors like demographic changes, medical-technological progress, as well as political interventions. It is important to consider the structure and future development of the health care market in order to properly assess the value of Web 2.0 for this market. Afterwards, Web 2.0 is introduced to the health care market, thereby setting it into the context of e-health, the increasing virtualization and other related terms like "Medicine 2.0" or "Patient 2.0." Subsequently, possible applications and their value are discussed for the different stakeholder groups that have been identified as health care consumers, health care providers, and health care payer. It is depicted in depth which benefits can be obtained from the single applications. Majorly, it turned out that patients may have greatest benefits in
Online Communities And Social Computing
DOWNLOAD
Author : A. Ant Ozok
language : en
Publisher: Springer
Release Date : 2013-07-02
Online Communities And Social Computing written by A. Ant Ozok and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with Computers categories.
This book constitutes the refereed proceedings of the 5th International Conference on Online Communities and Social Computing, OCSC 2013, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 49 contributions was carefully reviewed and selected for inclusion in the OCSC proceedings. The papers are organized in the following topical sections: user behavior and experience in online social communities; learning and gaming communities; society, business and health; designing and developing novel online social experiences.
The Social Web
DOWNLOAD
Author : Marco Cantu
language : en
Publisher:
Release Date : 2008-05-01
The Social Web written by Marco Cantu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-01 with categories.
The Social Web book is "An Introduction to Web 2.0 and its Online Communities". The first chapter of this book covers Web 2.0 technologies through theory and examples; this is followed by chapters providing the building blocks of an online presence and information sharing (blogs, wikis, and more), along with sociological and psychological elements; and the final part of the book (comprising the last two chapters) gets to the key point by covering online communities and their marketing. The book web site is at www.socialwebbook.com.