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Open Source Customer Relationship Management Solutions


Open Source Customer Relationship Management Solutions
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Open Source Customer Relationship Management Solutions


Open Source Customer Relationship Management Solutions
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Author : Henrik Vogt
language : en
Publisher: diplom.de
Release Date : 2008-07-21

Open Source Customer Relationship Management Solutions written by Henrik Vogt and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-21 with Business & Economics categories.


Inhaltsangabe:Introduction: In order to stay ahead of the competition companies are more and more forced to turn their attention to their real assets: their customers. Both, the value of the individual customer and the development of personalized relationships with them have made customer relationship management as one of the emerging topics in the last years. Faced with the increased knowledge of the customers about existing product- and service offerings on the market, companies are more than ever required to develop specific customer knowledge in order to adapt their products and services according to the requirements of the customer. Customer relationship management is no longer something that only huge leading enterprises use in order to gain a competitive advantage. In the increased competitive landscape, it is now a necessity for survival even for small and medium-sized enterprises. Customer relationship management is a complex and difficult way of doing business. CRM means more than just installing a software or automating customer touch points. It is about the reinvention of a customer-oriented organization. According to the special requirements of small and medium-sized businesses, the degree of difficulty of the CRM approach even increased. The following Bachelor s Thesis reveals the overall importance of a customer relationship management system especially for small and medium-sized enterprises. In addition to the topic of CRM, the increasing importance and possibilities of open source software is revealed. The main research question consists of the idea if open source customer relationship management systems are able to fulfill the requirements of a CRM software. In order to be able to answer this question, the following Bachelor s Thesis made use of the literature available on the topics CRM, special requirements of small and medium-sized enterprises, and the topic of open source software. By revealing what a CRM have to fulfill in order to be classified as customer relationship management system according to the findings in the literature, various requirements are identified. In the next step, the three most popular open source CRM software systems Sugar CRM, vTiger, and OpenCRX are scrutinized under the criteria if they are able to fulfill the requirements defined in the previous steps. The conclusion discusses the previous findings and outlines the chances and limits of open source customer relationship management [...]



Open Source Customer Relationship Management Solutions


Open Source Customer Relationship Management Solutions
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Author : Henrik Vogt
language : en
Publisher: Diplomica Verlag
Release Date : 2008

Open Source Customer Relationship Management Solutions written by Henrik Vogt and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.


The book reveals the overall importance of a customer relationship management system especially for small and medium-sized enterprises. In addition to the topic of CRM, the increasing importance and possibilities of open source software is revealed.The main research question consists of the idea if open source customer relationship management systems are able to fulfill the requirements of a CRM software.In order to be able to answer this question, the following analysis made use of the literature available on the topics CRM, special requirements of small and medium-sized enterprises, and the topic of open source software.By revealing what a CRM have to fulfill in order to be classified as customer relationship management system according to the findings in the literature, various requirements are identified.In the next step, the three most popular open source CRM software systems Sugar CRM, vTiger, and OpenCRX are scrutinized under the criteria if they are able to fulfill the requirements defined in the previous steps.The conclusion discusses the previous findings and outlines the chances and limits of open source customer relationship management solutions for small and medium-sized enterprises.In addition to this, the requirements of a successful implementation of a CRM system are revealed and the concept of seeing CRM as a corporate strategy is concretized.The aim of this book is to outline the holistic approach of CRM and to examine the research question if open source CRM solutions are able to fulfill the requirements previously defined according to the underlying literature.



Customer Relationship Management


Customer Relationship Management
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Author : Francis Buttle
language : en
Publisher: Routledge
Release Date : 2015-02-11

Customer Relationship Management written by Francis Buttle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-11 with Business & Economics categories.


Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice. NEW TO THIS EDITION: Updated instructor support materials online Full colour interior Brand new international case illustrations from many industry settings Substantial revisions throughout, including new content on: Social media and social CRM Big data and unstructured data Recent advances in analytical CRM including next best action solutions Marketing, sales and service automation Customer self-service technologies Making the business case and realising the benefits of investment in CRM Ideal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is also essential to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.



Customer Relationship Management


Customer Relationship Management
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Author : Mr. Rohit Manglik
language : en
Publisher: EduGorilla Publication
Release Date : 2024-07-06

Customer Relationship Management written by Mr. Rohit Manglik and has been published by EduGorilla Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-06 with Business & Economics categories.


EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.



Digital Transformation With Crm Ai Strategies For Scalable Enterprise Solutions In Public And Private Sectors


Digital Transformation With Crm Ai Strategies For Scalable Enterprise Solutions In Public And Private Sectors
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Author : Lakshman Pradeep Reddy Vangala
language : en
Publisher: Xoffencer International Book Publication House
Release Date : 2025-06-24

Digital Transformation With Crm Ai Strategies For Scalable Enterprise Solutions In Public And Private Sectors written by Lakshman Pradeep Reddy Vangala and has been published by Xoffencer International Book Publication House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-24 with Computers categories.


Digital transformation has become a cornerstone of strategic growth across public and private enterprises, driven by the rapid evolution of artificial intelligence (AI) and customer relationship management (CRM) technologies. This Book explores how AI-integrated CRM systems are revolutionizing organizational processes, enhancing customer engagement, and enabling scalable enterprise solutions. In the public sector, AI-powered CRMs are helping governments improve citizen services, automate administrative workflows, and deliver personalized interactions. In the private sector, these systems optimize sales, marketing, and customer service operations through predictive analytics, natural language processing, chatbots, and intelligent automation. The abstract outlines the strategic role of AI in transforming traditional CRM platforms into dynamic, data-driven ecosystems that foster operational efficiency, agility, and customer-centricity. The study also highlights the challenges of data privacy, system integration, and skill gaps while proposing implementation frameworks and best practices for successful adoption. Through a comparative analysis, case studies, and future outlooks, this research offers a comprehensive view of how AI-driven CRM solutions can unlock sustained digital growth and transformation in diverse enterprise environments.



An Intelligent Customer Complaint Management System With Application To The Transport And Logistics Industry


An Intelligent Customer Complaint Management System With Application To The Transport And Logistics Industry
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Author : Alireza Faed
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-12

An Intelligent Customer Complaint Management System With Application To The Transport And Logistics Industry written by Alireza Faed and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-12 with Technology & Engineering categories.


This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones, is able to handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port in Western Australia.



Customer Relationship Management


Customer Relationship Management
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Author : Daniel D. Prior
language : en
Publisher: Taylor & Francis
Release Date : 2024-01-23

Customer Relationship Management written by Daniel D. Prior and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-23 with Business & Economics categories.


This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. The fifth edition has been fully updated to include: A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises A series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments A greater emphasis on managerial applications of CRM through new content to help guide managers An updated account of new and emerging technologies relevant to CRM Expanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM) Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor’s Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions.



Customer Relationship Management


Customer Relationship Management
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Author : Lakshman Jha
language : en
Publisher: Global India Publications
Release Date : 2008

Customer Relationship Management written by Lakshman Jha and has been published by Global India Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.


A managers, whether brand-new to their postions or well established in the corporate hirearchy, can use a little brushing-up now and then. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one today's hottest topics. Customer relationships management: A strategic approach supplies easy-to-apply sloutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective and how to create and manage both short-and long -term relationships.This book acquaints student focuses on the strategic side of customer relationship management.The text provides students with and understanding of customer relationship management and its applications in the business fields of marketing and sales.



Customer Relationship Management


Customer Relationship Management
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Author : S. SHANMUGASUNDARAM
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2008-04-15

Customer Relationship Management written by S. SHANMUGASUNDARAM and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-15 with Business & Economics categories.


Customer Relationship Management (CRM) is a modern approach to marketing. It focuses on the individual consumer. Customer is the ‘king’, therefore, the products and services have to be offered in such a way that they suit the needs and preferences of the customer. This comprehensive and easy-to-read text deals with the formulation of methodologies and tools that help business organizations to manage critical customer relationships by supporting all customer-centric processes within an enterprise, including marketing, sales and customer support. In addition, the book emphasizes managing opportunity for optimum productivity, coordinating the specialized activities of multi-functional teams, developing and retaining corporate knowledge and completing complex multi-step processes in a timely and efficient manner. This text is intended for the students of masters in business administration (MBA) and those pursuing postgraduate diploma in marketing management (PGDMM). Besides, the book should prove to be a useful reference for marketing professionals. KEY FEATURES  Covers various dimensions of CRM with several case studies.  Includes the modern concept—e-CRM.  Incorporates deep study of research oriented topics.



Product Focused Software Process Improvement


Product Focused Software Process Improvement
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Author : Danilo Caivano
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-15

Product Focused Software Process Improvement written by Danilo Caivano and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-15 with Business & Economics categories.


This book constitutes the refereed proceedings of the 12 International Conference on Product-Focused Software Process Improvement, PROFES 2011, held in Torre Canne, Italy, in June 2011. The 24 revised full papers presented together with the abstracts of 2 keynote addresses were carefully reviewed and selected from 54 submissions. The papers are organized in topical sections on agile and lean practices, cross-model quality improvement, global and competitive software development, managing diversity, product and process measurements, product-focused software process improvement, requirement process improvement, and software process improvement.