Oreo With A Twist
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Oreo With A Twist
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Author : Meredith Books
language : en
Publisher:
Release Date : 1999
Oreo With A Twist written by Meredith Books and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Cooking categories.
Presents seventy-five recipes for pies, cakes, puddings, and other treats made with Oreo cookies, and includes instructions for a variety of cookie crafts.
Oreo Creations
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Author : Angel Burns
language : en
Publisher:
Release Date : 2019-08-13
Oreo Creations written by Angel Burns and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-13 with categories.
Everyone knows Oreos are delicious to eat by themselves. For decades Americans have eaten and dunked Oreo cookies. But why stop there? There are dozens of creative ways to use Oreo cookies in tasty desserts, and you're about to discover them! Learn how to make Oreo Pancakes, Peppermint and Oreo Truffles, Oreo Cheesecake Bites, Brownie Oreo Pie, and more! This cook book contains everything you need to know to prepare 40 delicious new treats to bake, share, and enjoy.
Youth Marketing To Digital Natives
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Author : Batat, Wided
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-10-12
Youth Marketing To Digital Natives written by Batat, Wided and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Business & Economics categories.
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.
Consumer Behaviour
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Author : Isabelle Szmigin
language : en
Publisher: Oxford University Press, USA
Release Date : 2014-11-06
Consumer Behaviour written by Isabelle Szmigin and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-06 with Consumer behavior categories.
Presenting a brand new approach to teaching consumer behaviour, Szmigin and Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory, which are enhancing ourunderstanding of this fascinating subject.The latest behavioural, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out.Theory is firmly set in context for students through extensive use of international examples and extended cases on topics such as repertoire shopping in China, lifestyles of Indian consumers, and learning about brands through Havaianas in Brazil.Each chapter includes Consumer Insights covering topics such as social media marketing in the Netherlands, repositioning Lucozade in the UK, and finding the right celebrity endorser. These features bring together the themes discussed and encourage students to engage with the material on a morepractical level.Central to the book is the recognition of how businesses and government are likely to use knowledge of these theories and techniques in marketing strategies and business decision making. Each chapter includes a Practitioner Insight from a professional working in marketing, advertising, government ora charity, including Dubit, Thinkbox and Age UK to provide real world views on the topics being discussed and the possible future direction of these areas.The authors acknowledge consumer behaviour as a research discipline. To reflect this, Research Insights features throughout each chapter include links to seminal papers to present students with the opportunity to take their learning further.The accompanying Online Resource Centre provides superior ready-to-use support for both students and lecturers:For students:* Author blog, responding to changes within the subject and supporting the currency of the textbook;* Web links illustrating consumer behaviour in practice including examples from print, video and web;* Multiple choice questions with instant feedback;* Links to seminal articles as highlighted in the Research Insights feature;* Web exercises to encourage students to test their knowledge and apply their learning;* Flashcard glossary to test understanding of key terms.For lecturers:* Comprehensive customizable PowerPoint slides;* Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches)* An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions).
Social Media
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Author : Regina Luttrell
language : en
Publisher: Rowman & Littlefield
Release Date : 2016-08-19
Social Media written by Regina Luttrell and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-19 with Language Arts & Disciplines categories.
Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
Fast Food And Junk Food 2 Volumes
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Author : Andrew F. Smith
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2011-12-02
Fast Food And Junk Food 2 Volumes written by Andrew F. Smith and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-02 with Reference categories.
This fascinating and revealing work examines the incredible power of junk food and fast food—how nostalgic we are about them, the influence of the companies that manufacture or sell them, and their alarming effect on our country's state of health. In the last half century, junk food and fast food have come to play an extremely important role in American economic, historical, cultural, and social life. Today, they have a major influence on what Americans eat—and how healthy we are (or aren't). Fast Food and Junk Food: An Encyclopedia of What We Love to Eat tells the intriguing, fun, and incredible stories behind the successes of these commercial food products and documents the numerous health-related, environmental, cultural, and politico-economic issues associated with them. With more than 700 alphabetically arranged entries, this two-volume encyclopedia contains enough listings to allow readers to research a wide range of fascinating topics. The author treats the massive amount of subject material within this reference title in a fair and balanced manner. A secondary focus of this encyclopedia is to chart the spread of some American fast food chains and commercially produced junk foods internationally.
The Business Of Choice
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Author : Matthew Willcox
language : en
Publisher: Pearson Education
Release Date : 2015-02-20
The Business Of Choice written by Matthew Willcox and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-20 with Business & Economics categories.
Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!
In Her Bathrobe She Blogged
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Author : Robin Amber Kilgore
language : en
Publisher: Lulu.com
Release Date : 2008-02
In Her Bathrobe She Blogged written by Robin Amber Kilgore and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02 with Humor categories.
"There is so much going on in this book. One minute I'm laughing; the next minute I'm crying and then I'm steaming mad at some fucktard I don't even know. When's the follow-up coming out?!" - T. Caraway, Age 22, Chicago, IL @ "Kilgore really makes me want to think twice about quitting my job at the record store and heading to LA like I have always dreamed, yet she makes it seem like so much fun! And I can't date her cuz she'll write about all the stupid things I do." - J. Garner, Age 25, Tokepa, KS @ "Just tell me now, is there anything in your book that would make me have to apologize to anyone or pick and move in the middle of the night?" - P. Buenger, Pasadena, Texas (Robin's Mother) @ "You used cuss words in your book?! Well, that's not very cultured...There went your shot on Oprah!" - M. Nowak, Pasadena, TX (Robin's Grandmother) @ Emotional. Raw. Thought provoking. Buy this book and put it by the toilet or in your overnight bag. It's a guilty pleasure.
One Show Volume 35
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Author : John A. Parks
language : en
Publisher:
Release Date : 2014-11
One Show Volume 35 written by John A. Parks and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11 with Art categories.
DIVGreat advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a person's life. The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year's edition features the very best work from around the world from the 2013 One Show and One Show Design contests. In these pages are more than 1,600 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a Judge's Choice section. Lavishly produced with full-color throughout, this book is the must-have annual for creatives, clients, students, and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television, and radio./divDIV /div
Kellogg On Branding In A Hyper Connected World
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Author :
language : en
Publisher: John Wiley & Sons
Release Date : 2019-03-19
Kellogg On Branding In A Hyper Connected World written by and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-19 with Business & Economics categories.
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.