Oscar Buzz And The Influence Of Word Of Mouth On Movie Success
DOWNLOAD eBooks
Download Oscar Buzz And The Influence Of Word Of Mouth On Movie Success PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Oscar Buzz And The Influence Of Word Of Mouth On Movie Success book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Oscar Buzz And The Influence Of Word Of Mouth On Movie Success
DOWNLOAD eBooks
Author : Owen Eagan
language : en
Publisher: Springer Nature
Release Date : 2020-03-27
Oscar Buzz And The Influence Of Word Of Mouth On Movie Success written by Owen Eagan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-27 with Performing Arts categories.
This book explores why word of mouth is the most important determinant of a movie’s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film's success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film’s outcome. Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike.
From Grand Challenges To Great Solutions Digital Transformation In The Age Of Covid 19
DOWNLOAD eBooks
Author : Shaokun Fan
language : en
Publisher: Springer Nature
Release Date : 2022-04-02
From Grand Challenges To Great Solutions Digital Transformation In The Age Of Covid 19 written by Shaokun Fan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-02 with Computers categories.
This book constitutes revised selected papers from the 20th Workshop on e-Business, WeB 2021, which took place virtually on December 11, 2021. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. The WeB 2021 theme was “From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19.” The 8 papers included in this volume were carefully reviewed and selected from a total of 24 submissions. The contributions are organized in topical sections as follows: digital innovation and transformation, and e-commerce and social media.
The Anatomy Of Buzz Revisited
DOWNLOAD eBooks
Author : Emanuel Rosen
language : en
Publisher: Currency
Release Date : 2009-02-24
The Anatomy Of Buzz Revisited written by Emanuel Rosen and has been published by Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-24 with Business & Economics categories.
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
Los Angeles Magazine
DOWNLOAD eBooks
Author :
language : en
Publisher:
Release Date : 2003-03
Los Angeles Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03 with categories.
Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Los Angeles Magazine
DOWNLOAD eBooks
Author :
language : en
Publisher:
Release Date : 2003-11
Los Angeles Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11 with categories.
Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Entertainment Industry Economics
DOWNLOAD eBooks
Author : Harold L. Vogel
language : en
Publisher: Cambridge University Press
Release Date : 2007-04-23
Entertainment Industry Economics written by Harold L. Vogel and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-23 with Business & Economics categories.
In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.
Hollywood Economics
DOWNLOAD eBooks
Author : Arthur S. De Vany
language : en
Publisher: Psychology Press
Release Date : 2004
Hollywood Economics written by Arthur S. De Vany and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Movies expected to perform well can flop, whilst independent movies with low budgets can be wildly successful. In this text, De Vany casts his eye over all aspects of the business to present some intriguing conclusions.
Video Economics
DOWNLOAD eBooks
Author : Bruce M. Owen
language : en
Publisher: La Editorial, UPR
Release Date : 1992
Video Economics written by Bruce M. Owen and has been published by La Editorial, UPR this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Video Economics is an analysis of the economics and business strategies of the televison industry. Bruce Owen and Steven Wildman identify the complex chain of programme producers, distributors (networks), and retailers (video stores, cable systems, and broadcast stations), whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both. Among the concepts the authors explain and apply are those of public good, economies of scale, and price discrimination.
Word Of Mouth Marketing
DOWNLOAD eBooks
Author : Andy Sernovitz
language : en
Publisher: Greenleaf Book Group
Release Date : 2012
Word Of Mouth Marketing written by Andy Sernovitz and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Interactive marketing categories.
"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Baby Driver
DOWNLOAD eBooks
Author : Jan Kerouac
language : en
Publisher: Da Capo Press
Release Date : 1998
Baby Driver written by Jan Kerouac and has been published by Da Capo Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Biography & Autobiography categories.
Just as Jack Kerouac captured the beat of the '50s, his daughter captured the rhythm of the generation that followed. With a graceful, often disturbing detachment and a spellbinding gift for descriptive imagery, Jan Kerouac explores the tortured, freewheeling soul of a woman on her own road. From an adolescence of LSD, detention homes, probation, pregnancy, and a stillbirth in the Mexican tropics at age 15; to the peace movement in Haight-Ashbury and Washington state; to traveling by bus through Central America with a madman for a lover, Baby Driver moves with the force of a tropical storm.