The Anatomy Of Buzz Revisited
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The Anatomy Of Buzz Revisited
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Author : Emanuel Rosen
language : en
Publisher: Crown Currency
Release Date : 2009-02-24
The Anatomy Of Buzz Revisited written by Emanuel Rosen and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-24 with Business & Economics categories.
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
The Anatomy Of Buzz
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Author : Emanuel Rosen
language : en
Publisher: Crown Currency
Release Date : 2002-05-14
The Anatomy Of Buzz written by Emanuel Rosen and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-14 with Business & Economics categories.
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.
Buzz
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Author : Emanuel Rosen
language : en
Publisher: Profile Books
Release Date : 2010-10-01
Buzz written by Emanuel Rosen and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-01 with Business & Economics categories.
Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.
The Anatomy Of Buzz
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Author : Emanuel Rosen
language : en
Publisher:
Release Date : 2000
The Anatomy Of Buzz written by Emanuel Rosen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Marketing categories.
Why did it take cameras more than 50 years to start spreading from professionals to the general public? How did Sun Microsystems use the networks to spread the word about Java? How did the makers of Trivial Pursuit create huge demand for the game almost overnight? How did Nintendo create unprecedented buzz for Super Mario Brothers? Word-of-mouth has long been recognized as a powerful marketing tool and the revolutionary ability of the Internet to connect customers to each other now makes it absolutely critical. As customers grow ever more sceptical, they may not listen to adverts, but they do listen to their friends. This book teaches in a systematic way how these invisible networks work.
Ask
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Author : Ryan Levesque
language : en
Publisher: Hay House, Inc
Release Date : 2019-07-02
Ask written by Ryan Levesque and has been published by Hay House, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-02 with Business & Economics categories.
The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.
Social Media Roi
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Author : Olivier Blanchard
language : en
Publisher: Pearson Education
Release Date : 2011-02-22
Social Media Roi written by Olivier Blanchard and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-22 with Business & Economics categories.
Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.
Chat Republic
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Author : Angelo Fernando
language : en
Publisher:
Release Date : 2013-04-18
Chat Republic written by Angelo Fernando and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-18 with categories.
Conversations, and the need for exchanging ideas is integral to a vibrant society. Social media, a great enabler of rich conversations, continues to touch and infect organizations, even those that have remained on the sidelines. What appears to be chatter -rants, 'Likes, ' re-tweets, video responses, 'check-ins' - contain clues to how communities are socially adjusting to being both talkers and listeners, producers and consumers of media. Angelo Fernando shows us why re-instating our authentic voice through social media sends ripples through PR and politics, media and marketing. You will learn how to plan for a time when socially enhanced conversations will become inseparable from everything your organization undertakes. Social media often sounds more complicated than it is. This book will give you the confidence to dive in. "An accessible and engaging text to help more people participate in social media and have their voice heard." "Emanuel Rosen, Author, The Anatomy of Buzz Revisited, a national bestseller" "Angelo does a brilliant job of making sense of how advancements in technologies are so intertwined with our daily lives in language that will catch you up to speed quickly." "Dr. Cyndi Laurin, author of bestselling "The Rudolph Factor""
Intelligence Isn T Enough
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Author : Carice Anderson
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2022-10-18
Intelligence Isn T Enough written by Carice Anderson and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-18 with Social Science categories.
Master the balance between working on your career and working in it. Intelligence Isn't Enough helps Black professionals make strategic decisions and learn the unspoken rules for success. Recounting the frustration she felt as a young Black woman beginning her career, Carice Anderson knows that many Black professionals are relying on their education and intellect alone to be successful in the workplace. In this book, she empowers young Black professionals by equipping them with advice and little-known principles of career success from her experiences and interviews with thirty successful Black leaders. Intelligence Isn't Enough is divided into six chapters that guide readers through what Anderson calls the three major corporate muscle groups: Knowing yourself- understanding your story and investigating your mindset Knowing others-building and sustaining important relationships in the workplace Knowing your environment-analyzing your organization's culture Anderson will teach you how to integrate the knowledge of these three groups to craft an authentic personal brand and communication style that will help you maximize your impact. Using personal stories, quotes, lessons learned, and advice from both the author and Black leaders who have worked in some of the finest institutions across North America, Africa, and Europe, Black professionals will learn tips and tools to strategically chart their career paths and advance in the workplace for lifelong success.
Picturing The Uncertain World
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Author : Howard Wainer
language : en
Publisher: Princeton University Press
Release Date : 2021-06-08
Picturing The Uncertain World written by Howard Wainer and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-08 with Science categories.
In his entertaining and informative book Graphic Discovery, Howard Wainer unlocked the power of graphical display to make complex problems clear. Now he's back with Picturing the Uncertain World, a book that explores how graphs can serve as maps to guide us when the information we have is ambiguous or incomplete. Using a visually diverse sampling of graphical display, from heartrending autobiographical displays of genocide in the Kovno ghetto to the "Pie Chart of Mystery" in a New Yorker cartoon, Wainer illustrates the many ways graphs can be used--and misused--as we try to make sense of an uncertain world. Picturing the Uncertain World takes readers on an extraordinary graphical adventure, revealing how the visual communication of data offers answers to vexing questions yet also highlights the measure of uncertainty in almost everything we do. Are cancer rates higher or lower in rural communities? How can you know how much money to sock away for retirement when you don't know when you'll die? And where exactly did nineteenth-century novelists get their ideas? These are some of the fascinating questions Wainer invites readers to consider. Along the way he traces the origins and development of graphical display, from William Playfair, who pioneered the use of graphs in the eighteenth century, to instances today where the public has been misled through poorly designed graphs. We live in a world full of uncertainty, yet it is within our grasp to take its measure. Read Picturing the Uncertain World and learn how.
Implementing Word Of Mouth Marketing
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Author : Idil Miriam Cakim
language : en
Publisher:
Release Date : 2010
Implementing Word Of Mouth Marketing written by Idil Miriam Cakim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Telemarketing categories.
"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to identify their own set of online influencers, craft stories that will resonate with these consumers and spread messages through cybercitizens who are social media experts. The book will include case studies, research, check lists and easy-to-adopt paradigms to create and manage online word of mouth"--Provided by publisher.