Other Sides Of Advertising Text And Context
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Other Sides Of Advertising Text And Context
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Author : Marcio Hemerique Pereira
language : en
Publisher: GRIN Verlag
Release Date : 2012-12-06
Other Sides Of Advertising Text And Context written by Marcio Hemerique Pereira and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Language Arts & Disciplines categories.
Seminar paper from the year 2009 in the subject Interpreting / Translating , London Metropolitan University, language: English, abstract: I would like to thank Professor Anna-Marjatta Milsom for her assistance with the framing of my proposal and her input into the initial stages of this study. Without my current supervisor Professor Ana Luiza Iaria, however, it is unlikely that the study would have reached completion and her kind understanding at all times (from the very first day I met her while preparing my first MA project SM1) made thher generosity, patience, and professionalism, I am indebted. A very special thank you goes to Mr. Jeffri, my boss, who patiently tried, his best to help me whenever I needed extra days off work or cancelled endless shiftshowever they could all the way through. I am very grateful to the staff of London Metropolitan University Library. I am also grateful for the patience of all the staff at Birmingham University Library for letting me access special archives, my thanks for their willingness to spend hours digging out obscure pieces of paper in case they were relevant for my needs. [...]
English Texts Contexts 1
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Author : F. Pollock
language : en
Publisher: Pascal Press
Release Date : 2003
English Texts Contexts 1 written by F. Pollock and has been published by Pascal Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Juvenile Nonfiction categories.
This book includes chapters dealing with the relationships between composers and responders, how to use technology to make texts, and how to effectively compose and respond to different types of text. There is a wide range of texts presented, including film, visual and electronic texts. Students will learn how to increase their understanding of language features, structures, the perspectives of composers and responders, and the way that context can affect a text.
Advertising As Multilingual Communication
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Author : H. Kelly-Holmes
language : en
Publisher: Springer
Release Date : 2016-01-11
Advertising As Multilingual Communication written by H. Kelly-Holmes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-11 with Business & Economics categories.
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Pictorial Metaphor In Advertising
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Author : Charles Forceville
language : en
Publisher: Routledge
Release Date : 2002-01-22
Pictorial Metaphor In Advertising written by Charles Forceville and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-22 with Language Arts & Disciplines categories.
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cognitive perspectives for example, interaction and relevance theory, Forceville shows not only how metaphor can occur in pictures, but also provides a framework within which these pictorial metaphors can be analyzed. The theoretical insights are applied to thirty advertisements and billboards of British, French, German and Dutch origin. Apart from substantiating the claim that it makes sense to talk about `pictorial metaphors', the detailed analyses of the advertisements suggest how metaphor theory can be employed as a tool in media studies. Context in its various manifestations plays a key role in the analyses. Furthermore, the results of a small-scale experiment shed light on where general agreement about the meaning of a pictorial metaphor can shade over into other more idiosyncratic but equally valid interpretations. The final chapter sketches the ways in which the insights gained can be used for further research.
Advances In Advertising Research Vol 2
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Author : Shintaro Okazaki
language : en
Publisher: Gabler Verlag
Release Date : 2011-06-21
Advances In Advertising Research Vol 2 written by Shintaro Okazaki and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-21 with Business & Economics categories.
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
Cultural Studies The Basics
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Author : Jeff Lewis
language : en
Publisher: SAGE
Release Date : 2002-06-03
Cultural Studies The Basics written by Jeff Lewis and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-06-03 with Social Science categories.
`To say that the scope of the book's coverage is wide-ranging would be an under-statement. Few texts come to mind that have attempted such a thorough overview of the central tenets of cultural studies' - Stuart Allan, University of West of England This is a book for anyone who wants an unfussy, authoritative critical introduction to Cultural Studies. It equips you with all that you need to know about theories of cultural studies: what they say, how they differ from one another and what are the strengths and weaknesses of each position. It provides biographical information on major theorists plus assessments of key texts. Unlike other competing books in the field, Cultural Studies - The Basics demonstrates what a Cultural Studies approach can do to illuminate basic areas of contemporary culture. Included are chapters on: - Feminism - The Body - Cultural Space - Communications Technology - Cultural Policy - Language and Culture. The book is designed to be used and read by students who face the pressures of essay dead-lines, examinations and dissertations. Above all it approaches Cultural Studies as something that needs to be used as well as studied.
Academic Writing In Context
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Author : Martin Hewings
language : en
Publisher: A&C Black
Release Date : 2006-08-15
Academic Writing In Context written by Martin Hewings and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-15 with Language Arts & Disciplines categories.
Explores a number of themes of interest to those engaged in researching and teaching academic genres. This book is of interest to students on Master's programmes in Teaching English as a Second Langauge and Applied Linguistics, and to scholars researching issues of academic literacy.
Cultural Studies
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Author : Jeff Lewis
language : en
Publisher: SAGE
Release Date : 2008-04-14
Cultural Studies written by Jeff Lewis and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-14 with Social Science categories.
Second edition of this extremely popular and heavily adopted undergraduate Cultural Studies text.
Rhetoric In Popular Culture
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Author : Barry Brummett
language : en
Publisher: SAGE Publications
Release Date : 2022-09-20
Rhetoric In Popular Culture written by Barry Brummett and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-20 with Language Arts & Disciplines categories.
The Sixth Edition of Barry Brummett’s Rhetoric in Popular Culture provides readers with in-depth insight into the techniques of rhetorical criticism to analyze the full spectrum of contemporary issues in popular culture. Exploring a wide range of mass media texts including advertisements, magazines, movies, television, popular music, and social media, Barry Brummett presents key rhetorical concepts and applies them with critical analysis to a variety of exciting examples drawn from today′s popular culture. Ideal for courses in rhetorical criticism, the new edition includes new and updated sample critical essays and case studies that demonstrate for readers how the critical methods discussed can be used to study the hidden rhetoric of popular culture.
The Wiley Blackwell Companion To The Qur An
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Author : Andrew Rippin
language : en
Publisher: John Wiley & Sons
Release Date : 2017-05-30
The Wiley Blackwell Companion To The Qur An written by Andrew Rippin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-30 with Religion categories.
Fully revised and updated, the second edition of The Wiley Blackwell Companion to the Qur'ān offers an ideal resource for anyone who wishes to read and understand the Qur'ān as a text and as a vital component of Muslim life. While retaining the literary approach to the subject, this new edition extends both the theological and philosophical approaches to the Qur'ān. Edited by the noted authority on the Qur'ān, Andrew Rippin, and Islamic Studies scholar Jawid Mojaddedi, and with contributions from other internationally renowned scholars, the book is comprehensive in scope and written in clear and accessible language. New to this edition is material on modern exegesis, the study of the Qur'ān in the West, the relationship between the Qur'ān and religions prior to Islam, and much more. The Wiley Blackwell Companion to the Qur'ān is a rich and wide-ranging resource, exploring the Qur'ān as both a religious text and as a work of literature.