Otl Aicher Typographie
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Otl Aicher Typographie
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Author : Otl Aicher
language : de
Publisher: Universitatsdruckerei Und Verlag H. Schmidt Gmbh & Company
Release Date : 2005
Otl Aicher Typographie written by Otl Aicher and has been published by Universitatsdruckerei Und Verlag H. Schmidt Gmbh & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Graphic design (Typography) categories.
Otl Aicher was one of the most significant designers of post-war Germany. His influence on this period goes far beyond his work in the field of design. He has developed the corporate design for the Olympic Games and created corporate images for Braun, Lufthansa, FSB, Erco. His fundamental work on typography (typographie) deals with much more than just the teachings of design; it is a veritable typographical manifesto. Readers will view some of Otl Aicher's typographical theories with criticism. His fundamental work on typography deals with much more than just the teachings of design; it is a veritable typographical manifesto. It has nevertheless been unavailable for many years and threatened to disappear forever. We view some of Otl Aicher's typographical theories with criticism. However, we are of the opinion that the analysis of his typography should be a composite part of visual communication for both the purposes of study and everyday use.
Timm Rautert Otl Aicher Rotis
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Author : Timm Rautert
language : en
Publisher: Steidl
Release Date : 2021-04
Timm Rautert Otl Aicher Rotis written by Timm Rautert and has been published by Steidl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04 with Photography categories.
A photographic celebration of German typographer Otto "Otl" Aicher Photographs by Timm Rautert (born 1941) taken between 1972 and 1991 celebrate the renowned German graphic designer and typographer Otto "Otl" Aicher, who developed the popular Rotis font family. Accompanying texts by design historians examine the role of Rotis within the cultural history of West Germany.
Otl Aicher
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Author : Markus Rathgeb
language : en
Publisher:
Release Date : 2002
Otl Aicher written by Markus Rathgeb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
The World As Design
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Author : Otl Aicher
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-27
The World As Design written by Otl Aicher and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-27 with Architecture categories.
Otl Aicher's writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilised culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitutes on offer. Otl Aicher likes a dispute. For this reason, the volume contains polemical statements on cultural and political subjects as well as practical reports and historical exposition. He fights with productive obstinacy, above all for the renewal of Modernism, which he claims has largely exhausted itself in aesthetic visions; he insists the ordinary working day is still more important than the "cultural Sunday". Wolfgang Jean Stock
The New Typography
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Author : Jan Tschichold
language : en
Publisher: Univ of California Press
Release Date : 2006
The New Typography written by Jan Tschichold and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Art categories.
"Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston
Visual And Technical Aspects Of Type
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Author : Roger Hersch
language : en
Publisher: Cambridge University Press
Release Date : 1993-07-22
Visual And Technical Aspects Of Type written by Roger Hersch and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-07-22 with Computers categories.
Visual and Technical Aspects of Type gives an introduction to the rules of font design and describes how fonts and their metrics are managed by computers. The aim of this book is to provide insights into the production and rendering of digital type and to make traditional type design rules accessible to a wider audience. The first part contains an overview of the evolution of letterforms in their historical and cultural context. The second part is devoted to technical aspects of type; topics covered include character metrics, outline font fasterization techniques, and algorithms for various tasks. Finally, articles by Hans Meier and Fernand Baudin provide an interesting view of the progress of typefaces and page layout, and insight into future developments. This unique book will appeal to graphics designers, computer scientists, typographers and desktop publishers, who wish to know more about computer typography.
Wim Crouwel
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Author : Wim Crouwel
language : en
Publisher:
Release Date : 2011
Wim Crouwel written by Wim Crouwel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Commercial art categories.
Analogous And Digital
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Author : Otl Aicher
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-27
Analogous And Digital written by Otl Aicher and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-27 with Architecture categories.
Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule fur Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times. "An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work. If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher's judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete." Wilhelm Vossenkuhl
Typography
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Author : Emil Ruder
language : en
Publisher:
Release Date : 1967-01-01
Typography written by Emil Ruder and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967-01-01 with Printing categories.
Modern Typography
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Author : Robin Kinross
language : en
Publisher: Hyphen Press
Release Date : 2004
Modern Typography written by Robin Kinross and has been published by Hyphen Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Design categories.
Modern Typography, 2nd Edition is a completely updated and revised edition of Robin Kinross's classic survey of European and North American typography since 1700, first published in 1992. In addition to numerous new illustrations and revised text, Modern Typography has been re-scaled to a new, convenient pocket format. Kinross's overview breaks ground by focusing on the history of typography as an intricate web of social, technical, and material processes, rather than a parade of typeface styles. Eye magazine calls Modern Typography the book that tells "how modern typography got to be the way it is." Together, Kinross's clear, concise writing combined with his extensive knowledge of the history of typography create a gold standard for how design history ought to be written.