The New Typography

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The New Typography
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Author : Jan Tschichold
language : en
Publisher: Univ of California Press
Release Date : 2023-11-15
The New Typography written by Jan Tschichold and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-15 with Art categories.
Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work. Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by
The New Typography
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Author : Jan Tschichold
language : en
Publisher:
Release Date : 1995
The New Typography written by Jan Tschichold and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Art categories.
"Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston
Moholy Nagy And The New Typography
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Author : Petra Eisele
language : en
Publisher: Kettler verlag
Release Date : 2019
Moholy Nagy And The New Typography written by Petra Eisele and has been published by Kettler verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Documents, Printing of categories.
"In 1929, ten years after the Bauhaus was founded, Berlin's Martin-Gropius-Bau launched the exhibition 'New Typography.' László Moholy-Nagy, who had left Dessau the previous year and had earned a reputation as a designer in Berlin, was invited to exhibit his work together with other artists. He designed a room--entitled 'Wohin geht die typografische Entwicklung?' ('Where is typography headed?')--where he presented 78 wall charts illustrating the development of the 'New Typography' since the turn of the century and extrapolating its possible future. To create these charts, he not only used his own designs, but also included advertising prints by colleagues associated with the Bauhaus. The functional graphic design, initiated by the 'New Typography' movement in the 1920s, broke with tradition and established a new advertising design based on artistic criteria. It aimed to achieve a modern look with standardized typefaces, industrial DIN norms, and adherence to such ideals as legibility, lucidity, and straightforwardness, in line with the key principles of constructivist art. For the first time, this comprehensive publication showcases Moholy-Nagy's wall charts which have recently been rediscovered in Berlin's Kunstbibliothek. Renowned authors provide insights into this treasure trove by each contributing to this alphabetized compilation starting with 'A' for 'Asymmetry' and ending with 'Z' for 'Zukunftsvision' ('vision of the future'). By perusing through the pages and allowing a free flow of association, the typographical world of ideas of the 1920s avant-garde is once again brought back to life." Exhibition: Kunstbibliothek, Staatliche Museen zu Berlin, Germany (29.08. - 15.09.2019)
Modern Typography
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Author : Robin Kinross
language : en
Publisher: Hyphen Press
Release Date : 2004
Modern Typography written by Robin Kinross and has been published by Hyphen Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Design categories.
"In a survey of developments since 1700, this book proposes a new understanding of modern typography: as something larger and more deeply rooted than a modernism of style. Rather, 'modern' is taken to imply an articulate consciousness of action. The book's treatment lays stress on debates over principle and explanations of practice. But full weight is given to the social, technical and material bases of the activity; and the argument is illustrated by freshly made photographs of items not often reproduced before. Sources of information are discussed and extensively listed. The book thus contributes on several levels: as a brisk narrative of historical development, as a springboard for further investigation, as a delineation of modern typography." "Published first in 1992, Modern typography is now issued in a revised and updated second edition."--BOOK JACKET.
Pioneers Of Modern Typography
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Author : Herbert Spencer
language : en
Publisher: MIT Press (MA)
Release Date : 1983-01
Pioneers Of Modern Typography written by Herbert Spencer and has been published by MIT Press (MA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983-01 with Design categories.
Since it was first published in 1969, it has served as the standard guide to the impact of twentieth century avant-garde movements on graphic design and typography.
Active Literature
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Author : Christopher Burke
language : en
Publisher: Hyphen Press
Release Date : 2007
Active Literature written by Christopher Burke and has been published by Hyphen Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Biography & Autobiography categories.
Illustrated throughout, this book explores the modernist typographer Tschichold, and discusses the work seen in the context of his life and the times in which he lived. The book is introduced with a short essay by Robin Kinross, discussing Tschichold's present reputation.
Asymmetric Typography
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Author : Jan Tschichold
language : en
Publisher: New York : Reinhold Publishing Corporation
Release Date : 1967
Asymmetric Typography written by Jan Tschichold and has been published by New York : Reinhold Publishing Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Printing categories.
The Graphic Design Idea Book
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Author : Gail Anderson
language : en
Publisher: Hachette UK
Release Date : 2016-04-13
The Graphic Design Idea Book written by Gail Anderson and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-13 with Design categories.
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Graphic Design Theory
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Author : Helen Armstrong
language : en
Publisher: Chronicle Books
Release Date : 2009-03-11
Graphic Design Theory written by Helen Armstrong and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-11 with Architecture categories.
Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko’s "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara’s "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.