Typography
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Basics Design 03 Typography
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Author : Gavin Ambrose
language : en
Publisher: A&C Black
Release Date : 2005-06-01
Basics Design 03 Typography written by Gavin Ambrose and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-01 with Design categories.
Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
Type Typography
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Author : Phil Baines
language : en
Publisher: Laurence King Publishing
Release Date : 2005
Type Typography written by Phil Baines and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Design categories.
Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.
New Typographic Design
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Author : Roger Fawcett-Tang
language : en
Publisher: Laurence King Publishing
Release Date : 2007
New Typographic Design written by Roger Fawcett-Tang and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Design categories.
A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.
Typographic Specimens
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Author : Philip B. Meggs
language : en
Publisher: John Wiley & Sons
Release Date : 1993-12-16
Typographic Specimens written by Philip B. Meggs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-12-16 with Design categories.
Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book
The Fundamentals Of Typography
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Author : Gavin Ambrose
language : en
Publisher: Bloomsbury Publishing
Release Date : 2006-12-04
The Fundamentals Of Typography written by Gavin Ambrose and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-04 with Design categories.
The Fundamentals of Typography offers an incisive guide to typographic theory and practice. Subjects include an introduction to the history of typography, the practice of typographic detailing, and font generation for print and web. The book demonstrates the power and variety of typography. Basic principles are presented through detailed explanations, expanded illustrations, case studies, and reference material from leading design studios around the world. A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media. This book builds upon these principles and will become an invaluable reference for creatives and designers.
Basics Typography 02 Using Type
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Author : Michael Harkins
language : en
Publisher: A&C Black
Release Date : 2011-09-01
Basics Typography 02 Using Type written by Michael Harkins and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-01 with Design categories.
Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.
Typographic Design
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Author : Rob Carter
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-04
Typographic Design written by Rob Carter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-04 with Design categories.
For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type. This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications. Features in this new edition include: A new chapter that analyzes typography on screen New case studies featuring typographic design in books, information graphics, web design, and environmental design New designer profiles that reveal innovative typographic design processes Material presented in full color throughout with many new images
Typographic Effects The Ultimate Guide
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-07-14
Typographic Effects The Ultimate Guide written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-14 with Design categories.
In a world saturated with visual information, typography stands as a beacon of clarity, creativity, and emotional resonance. This comprehensive guide to typography empowers you to harness the transformative power of words, transforming them into visually stunning and meaningful expressions. Journey through the captivating history of typography, from ancient scripts to the digital age, and discover how typefaces and fonts have shaped cultures and influenced design trends. Delve into the anatomy of type, deciphering the intricate details of letterforms, kerning, leading, and other typographic elements that contribute to visual harmony and impact. Master the art of typographic composition, learning how to create visually balanced and engaging layouts that guide readers through your content effortlessly. Explore the effective use of color, images, and graphic elements to enhance the visual appeal of your designs. Whether you're working with print or digital media, this book provides practical techniques and strategies for crafting typographic masterpieces that captivate and engage your audience. Discover how typography transcends its functional role to become a powerful tool for storytelling, branding, and emotional expression. Learn how to select the perfect typeface and style to convey the desired message, evoke specific emotions, and establish a strong brand identity. Unleash your creativity and explore the limitless possibilities of typographic expression, from classic elegance to dynamic and interactive designs. Enrich your understanding of typography with inspiring examples and case studies that showcase the transformative power of type in diverse applications. From the enduring appeal of print publications to the dynamic energy of motion graphics, witness how typography breathes life into words, transforming them into visual symphonies that resonate with viewers. This book is an indispensable resource for designers, marketers, artists, and anyone who seeks to master the art of visual storytelling through typography. With its comprehensive coverage of typographic principles, practical techniques, and inspiring case studies, this guide will ignite your passion for typography and empower you to create visually stunning and impactful designs that leave a lasting impression on your audience. If you like this book, write a review!
Advanced Typography
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Author : Richard Hunt
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-07-23
Advanced Typography written by Richard Hunt and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-23 with Design categories.
Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.
Typography Practical Considerations And Design Patterns
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Author :
language : en
Publisher: Smashing Magazine
Release Date : 2014-06-03
Typography Practical Considerations And Design Patterns written by and has been published by Smashing Magazine this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Computers categories.
Typography is a very powerful design element. Whenever we have a typographic system in place, we can use it to structure content, communicate ideas and even enhance meaning. However, employing it in a way that masters that delicate balance between being unobtrusive (catering for a pleasant reading experience) and engaging enough (keeping the reader’s interest on a page) can be quite a challenge. With the help of this eBook, you can learn how to train and sharpen your eyes to recognize specific typographic details which will be sure to guide you in your own projects and make it easier for you to make design decisions. After an initial stroll through type terminology and classification, this eBook reflects on the quality of fonts (including web font providers, of course) and explores typographic design patterns as well as current practices. These practical considerations and a plethora of real-world examples are bound to be a valuable companion throughout your adventures when designing with type. TABLE OF CONTENTS: Understanding The Difference Between Type And Lettering Making Sense Of Type Classification (Part 1) Making Sense Of Type Classification (Part 2) A Critical Approach To Typefaces Taking A Second Look At Free Fonts Dear Web Font Providers Typographic Design Patterns And Current Practices (2013 Edition) Creating Exciting And Unusual Visual Hierarchies Type Makes A Difference: An Exploration Of Type-Focused Websites