Outdated Advertising
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Outdated Advertising
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Author : Michael Lewis
language : en
Publisher: Simon and Schuster
Release Date : 2017-11-21
Outdated Advertising written by Michael Lewis and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-21 with Humor categories.
This outrageous collection of inappropriate ads will have you turning the pages and shaking your head in disbelief. Outdated Advertising: Memories from a Less-than-PC Era takes a look at print advertising from the mid-1850s through the 1980s with an eye toward ads that were notorious for their sexist, racist, politically-incorrect, or other wildly inappropriate content—or for just plain bad taste. Among the dozens of full-color examples, readers will find: a woman being spanked by her husband for not buying the right coffee the story of a mother having to turn her child over to an orphanage because her late husband didn’t keep up his life insurance payments Aunt Jemima declaring “Happy days is here!” because of her new pancake recipe doctors promoting particular brands of cigarettes the Michael Jackson Rainbow Brite portable record player with the copy line, “Gifts to keep children singing.” Advertising has changed over the decades—that is a major understatement. Despite the nostalgia of such shows as Mad Men, the outrageous images in Outdated Advertising show readers just how far we’ve come since then.
Stop Advertising Start Branding
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Author : Marcus Osborne
language : en
Publisher: Troubador Publishing Ltd
Release Date : 2016-03-03
Stop Advertising Start Branding written by Marcus Osborne and has been published by Troubador Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with Business & Economics categories.
‘A five-star triumph. This has to be SE Asia’s business book of the year.’ Kevin Boland, CEO, OHMM Pte Ltd, Singapore. Traditional advertising doesn’t work any more. Even Samsung, with a marketing budget of US$14 billion a year, is seeing profits plummet and smartphone sales decline sharply. The world has changed, and throwing money at the problem isn’t going to be the answer. For the global giants aiming to dominate SE Asia’s fast-growing markets, this is dreadful news. For the local and regional companies that are fighting to beat off the invaders, the end of the era of mass market advertising offers a wealth of new opportunities. What matters now, above everything, is building a strong, durable brand, based on great customer relationships. And the key to that is what you do, not how much you spend. Marcus Osborne demonstrates how many organisations can cut their marketing costs by up to 50 per cent yet still achieve better results: ‘Take your money,’ he says, ‘and put it back in the bank.’ He gives practical guidance on all the fine details, from retraining staff to deliver an unforgettable experience to collecting the right data and how to use Facebook and other tools to build a brand that will guarantee a profitable future. Written for CEOs and government servants keen to communicate more effectively with citizens, Stop Advertising Start Branding draws on Marcus’ vast experience in the region to show how SE Asian companies can use the new tools provided by the internet and social media to engage and win customers and keep those customers coming back to their brands. He demonstrates how many organisations can cut their marketing costs yet still achieve better, more measurable results. ‘An experienced understanding of what works and what doesn’t,’ Bobby McGill, Editor-in-Chief, Branding in Asia.
We
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Author : Steve Yastrow
language : en
Publisher: SelectBooks, Inc.
Release Date : 2007-10
We written by Steve Yastrow and has been published by SelectBooks, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10 with Business & Economics categories.
In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relationship with your business. Both a manifesto and how-to guide, We: The Ideal Customer Relationship will change the way you interact with customers.and change the way your customers think about you.
Advertising Account Planning
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Author : D. W. Jugenheimer
language : en
Publisher: Routledge
Release Date : 2014-12-18
Advertising Account Planning written by D. W. Jugenheimer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
A Companion To Television
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Author : Janet Wasko
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-15
A Companion To Television written by Janet Wasko and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-15 with Performing Arts categories.
A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
No B S Guide To Successful Marketing Automation
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Author : Dan S. Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2024-10-15
No B S Guide To Successful Marketing Automation written by Dan S. Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-15 with Business & Economics categories.
Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B.S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts. In this book, you will discover: Effortless Marketing: Explore how software and technological advancements empower your marketing initiatives to operate autonomously. Expand Your Reach: Utilize campaign automation to broaden your audience and, as a result, boost your revenue. Unlock the Power of AI: Learn how the emergence of artificial intelligence can revolutionize your business, positioning it for remarkable growth.
3
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Author : Черноватий Л. М.
language : en
Publisher: Нова Книга
Release Date :
3 written by Черноватий Л. М. and has been published by Нова Книга this book supported file pdf, txt, epub, kindle and other format this book has been release on with Foreign Language Study categories.
Вперше у практиці видання подібних підручників його зміст та структура відповідають рекомендаціям Ради Європи та орієнтовані на Кембріджські тести. Автори прагнули врахувати новітні досягнення філології та методики навчання іноземних мов. Зокрема, у підручнику застосовуються автентичні тексти з американських та британських ЗМІ, комбінаторні таблиці для засвоєння сполучуваності лексики, систематичне введення та опрацювання компонентів повної системи англійських прийменників, елементи проблемного навчання, англо-українські та українсько-англійські словники до кожного уроку, великий обсяг соціокультурної інформації, що стосується особливостей життя у Великобританії та США, сучасні фото та малюнки. До відмінностей підручника слід також додати урахування вікових особливостей студентів та афективних чинників навчання, дозоване застосування гумору, фабульну презентацію матеріалу, Сучасна система вправ передбачає паралельний розвиток усіх видів мовленнєвої діяльності (аудіювання, говоріння, читання, письма). Спеціальні вправи для розвитку перекладацьких навичок та умінь (способи передачі власних імен та назв, на розвиток умінь роботи зі словниками, на забезпечення комунікації в туристичній, готельній індустріях, а також у галузі повітряних перевезень) сприяють формуванню фахової компетенції. Для студентів вищих навчальних закладів, що спеціалізуються у галузі іноземної філології, студентів перекладацьких відділень (факультетів) університетів, фахівців, які прагнуть вдосконалити власні навички та уміння практичного володіння англійською мовою та перекладу.
Embarrassment Of Product Choices 1
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Author : Michel Millot
language : en
Publisher: John Wiley & Sons
Release Date : 2018-10-09
Embarrassment Of Product Choices 1 written by Michel Millot and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-09 with Social Science categories.
When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.
Decoding Greatness
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Author : Ron Friedman
language : en
Publisher: Simon and Schuster
Release Date : 2023-01-24
Decoding Greatness written by Ron Friedman and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-24 with Business & Economics categories.
National Bestseller For readers of Outliers, Atomic Habits, and Deep Work, comes a game-changing approach to unlocking your greatness, using a secret strategy that’s vaulted business titans and creative geniuses to the top of their profession. We’ve long been taught there are two ways to succeed—either talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering. To reverse engineer is to look beyond what is evident on the surface and find a hidden structure. It’s the ability to taste an intoxicating dish and deduce its recipe, to listen to a beautiful song and discern its chord progression, to watch your favorite film and grasp its narrative arc. “Clear, concise, and backed by science” (Daniel Pink, author of When), Decoding Greatness marries “alluring stories and illuminating studies” (Adam Grant, author of Think Again) of top performers—from Agatha Christie to Andy Warhol, Barack Obama, to Serena Williams—with groundbreaking research on pattern recognition and skill acquisition. You’ll learn how to take apart acheivements you admire, pinpoint precisely what makes them work, and apply that knowledge to develop novel ideas and products that are uniquely your own. Bursting with unforgettable stories and actionable strategies, Decoding Greatness is an indispensable guide to learning from the best, upgrading your skills, and sparking breakthrough ideas.
Freelance Your Way To Freedom
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Author : Alexandra Fasulo
language : en
Publisher: John Wiley & Sons
Release Date : 2022-11-15
Freelance Your Way To Freedom written by Alexandra Fasulo and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-15 with Business & Economics categories.
Master the new realities of work with this step-by-step guide to freelancing In Freelance Your Way to Freedom: How to Free Yourself from the Corporate World and Build the Life of Your Dreams, freelancing phenomenon Alex Fasulo delivers a practical, step-by-step guide to navigating the potential and perils of launching your very own side hustle. In the book, the author draws on her own experience transforming a $36,000/year Fiverr side hustle into a million-dollar enterprise. She explains how to manage those critical moments in business when decisions need to be made quickly and without warning. You’ll find concrete tips and hands-on examples to make the gig economy work for you, Freelance Your Way to Freedom also includes: The good, the bad, and the ugly about the new work economy Relatable struggles, mindset challenges, and a woman’s perspective on solopreneurship Anecdotes and examples that show you how to apply the advice and guidance contained within A can’t-miss handbook for freelancers, solopreneurs, and entrepreneurs, Freelance Your Way to Freedom belongs on the bookshelves of anyone participating or interested in the new world of work.