Partnering With The Frenemy
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Partnering With The Frenemy
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Author : Sandy Jap
language : en
Publisher: FT Press
Release Date : 2015-11-28
Partnering With The Frenemy written by Sandy Jap and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-28 with Business & Economics categories.
Selected as a finalist for the 2018 Leonard L. Berry Marketing Book Award! Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge research, Sandy Jap illuminates the widespread “frenemy” phenomenon in organizational partnerships, where partners who start as non-competitive “friends” become “enemies” over time. She identifies key economical and structural causes of “frenemization,” in which success creates imbalances in power dynamics, leading partners to generate resentment, contempt, and often direct competition. She also illuminates crucial social causes for partnership failure, where seemingly innocuous acts of interpersonal opportunism and “sins of omission” gradually poison collaboration. To support her insights, she offers numerous case studies, both ongoing and historical, including Samsung/Google, Martha Stewart/Macy’s, Oracle/Sun Microsystems, Best Buy/Apple, Calvin Klein/Warnaco, and Nike/Footlocker. Most important, she offers specific recommendations for avoiding problems, revitalizing weakening partnerships, and recognizing when a partnership can’t be saved. IT’S NOT JUST ABOUT CONTRACTS AND MONEY Understand how to better manage emotions, suspicions, and expectations from Day 1 WHAT YOU CAN LEARN FROM OTHERS’ FAILING PARTNERSHIPS Anticipate, prevent, and mitigate the core causes of business relationship failure RECOGNIZE PARTNERING “OPPORTUNISM” BEFORE IT DESTROYS COLLABORATION Fix partnering problems while you still can IT’S NOT A MARRIAGE: HOW TO BECOME COMFORTABLE SAYING GOODBYE Know when to end a partnership, and how to part as “friends”
Partnering With The Frenemy
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Author : Sandy D. Jap
language : en
Publisher:
Release Date : 2016
Partnering With The Frenemy written by Sandy D. Jap and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Industrial management categories.
Handbook Of Business To Business Marketing
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Author : Lilien, Gary L.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-07-15
Handbook Of Business To Business Marketing written by Lilien, Gary L. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-15 with Business & Economics categories.
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Defending Frenemies
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Author : Jeffrey W. Taliaferro
language : en
Publisher: Oxford University Press
Release Date : 2019-08-16
Defending Frenemies written by Jeffrey W. Taliaferro and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-16 with Political Science categories.
The United States maintains defense ties with as many as 60 countries, which not only enables its armed forces to maintain command globally and to project its force widely, but also enables its government to exert leverage over allies' foreign policies and military strategies. In Defending Frenemies, Jeffrey W. Taliaferro presents a historical and comparative analysis of how successive US presidential administrations have employed inducements and coercive diplomacy toward Israel, Pakistan, South Korea, and Taiwan over nuclear proliferation. Taliaferro shows that the ultimate goals in each administration, from John F. Kennedy to George H. W. Bush, have been to contain the Soviet Union's influence in the Middle East and South Asia and to enlist China as an ally of convenience against the Soviets in East Asia. Policymakers' inclinations to pursue either accommodative strategies or coercive nonproliferation strategies toward allies have therefore been directly linked to these primary objectives. Defending Frenemies is sharp examination of how regional power dynamics and US domestic politics have shaped the nonproliferation strategies the US has pursued toward vulnerable and often obstreperous allies.
Behind Frenemy Lines
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Author : Amber Tichenor
language : en
Publisher: Morgan James Publishing
Release Date : 2021-11-30
Behind Frenemy Lines written by Amber Tichenor and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-30 with Social Science categories.
Females are the recipients of rivalrous behaviors from other women, consistently. It’s what people frequently call a “cat-fight,” or “women being dramatic” it isn’t pretty. It can be raw, ugly, confusing, and very painful. Female rivalry is boundless. As a result, there is a hunger for this topic, to better understand it, to curb the behavior, to dive into the misconceptions and reality that it’s not just a cat-fight. It’s much more than that. It’s a silent epidemic. Women who are recipients of this type of behavior often don’t speak about their experience until it is behind them, or near to being over. Silent in the fact that there is often awareness by others about the behavior, but traditionally it’s not dealt with until after the fact, if ever. Behind Frenemy Lines is a practical guide to help women find their peace, explore how they trust, establish true connections and know they are not alone when they are experiencing these types of behaviors. By sharing personal and relatable stories, Behind Frenemy Lines addresses the raw ugliness of female rivalry head on. It offers tips with structure to educate and help women connect with one another about the seriousness of the phenomenon so that they can forge relationships that help them be unstoppable, together.
The New Marketing Playbook
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Author : Ritchie Mehta
language : en
Publisher: Pearson UK
Release Date : 2021-05-12
The New Marketing Playbook written by Ritchie Mehta and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-12 with categories.
"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.
The Golden Ticket
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Author : Lance Fortnow
language : en
Publisher: Princeton University Press
Release Date : 2017-02-28
The Golden Ticket written by Lance Fortnow and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-28 with Computers categories.
The P-NP problem is the most important open problem in computer science, if not all of mathematics. Simply stated, it asks whether every problem whose solution can be quickly checked by computer can also be quickly solved by computer. The Golden Ticket provides a nontechnical introduction to P-NP, its rich history, and its algorithmic implications for everything we do with computers and beyond. Lance Fortnow traces the history and development of P-NP, giving examples from a variety of disciplines, including economics, physics, and biology. He explores problems that capture the full difficulty of the P-NP dilemma, from discovering the shortest route through all the rides at Disney World to finding large groups of friends on Facebook. The Golden Ticket explores what we truly can and cannot achieve computationally, describing the benefits and unexpected challenges of this compelling problem.
Challenge And Change
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Author : Norma C. Noonan
language : en
Publisher: Springer
Release Date : 2016-11-11
Challenge And Change written by Norma C. Noonan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-11 with Political Science categories.
This edited volume addresses how the state system, the organizing political institution in world politics, copes with challenges of rapid change, unanticipated crises, and general turmoil in the twenty-first century. These disruptions are occurring against the background of declining US influence and the rising power of countries in Asia, Africa, and Latin America. Traditional inter-state security concerns coexist with new security preoccupations, such as rivalries likely to erupt over the resources of the global commons, the threat of cyber warfare, the ever-present threat of terrorism, and the economic and social repercussions of globalization. The contributors explore these key themes and the challenges posed by rapid change.
Mobile First Journalism
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Author : Steve Hill
language : en
Publisher: Routledge
Release Date : 2018-10-10
Mobile First Journalism written by Steve Hill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-10 with Social Science categories.
Media publishers produce news for a full range of smart devices – including smartphones, tablets and watches. Combining theory and practice, Mobile-First Journalism examines how audiences view, share and engage with journalism on internet-connected devices and through social media platforms. The book examines the interlinked relationship between mobile technology, social media and apps, covering the entire news production process – from generating ideas for visual multimedia news content, to skills in verification and newsgathering, and outputting interactive content on websites, apps and social media platforms. These skills are underpinned with a consideration of ethical and legal concerns involving fake news, online trolling and the economics of mobile journalism. Topics include: understanding how mobile devices, social media platforms and apps are interlinked; making journalistic content more engaging and interactive; advice on how successful news publishers have developed mobile and social media strategies; adopting an approach that is entrepreneurial and user-centered; expert interviews with journalists, academics and software developers; learning key skills to launch and develop news websites, apps and social media outputs. Mobile-First Journalism is essential reading for journalism students and media professionals and of interest to those studying on courses in social and new media.
Frenemies
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Author : Jaime E. Settle
language : en
Publisher: Cambridge University Press
Release Date : 2018-08-30
Frenemies written by Jaime E. Settle and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-30 with Business & Economics categories.
Social media is polarizing America: using Facebook causes Americans to negatively judge and stereotype those people with whom they disagree about politics.