Partnering With The Frenemy
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Partnering With The Frenemy
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Author : Sandy Jap
language : en
Publisher: FT Press
Release Date : 2015-11-28
Partnering With The Frenemy written by Sandy Jap and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-28 with Business & Economics categories.
Selected as a finalist for the 2018 Leonard L. Berry Marketing Book Award! Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge research, Sandy Jap illuminates the widespread “frenemy” phenomenon in organizational partnerships, where partners who start as non-competitive “friends” become “enemies” over time. She identifies key economical and structural causes of “frenemization,” in which success creates imbalances in power dynamics, leading partners to generate resentment, contempt, and often direct competition. She also illuminates crucial social causes for partnership failure, where seemingly innocuous acts of interpersonal opportunism and “sins of omission” gradually poison collaboration. To support her insights, she offers numerous case studies, both ongoing and historical, including Samsung/Google, Martha Stewart/Macy’s, Oracle/Sun Microsystems, Best Buy/Apple, Calvin Klein/Warnaco, and Nike/Footlocker. Most important, she offers specific recommendations for avoiding problems, revitalizing weakening partnerships, and recognizing when a partnership can’t be saved. IT’S NOT JUST ABOUT CONTRACTS AND MONEY Understand how to better manage emotions, suspicions, and expectations from Day 1 WHAT YOU CAN LEARN FROM OTHERS’ FAILING PARTNERSHIPS Anticipate, prevent, and mitigate the core causes of business relationship failure RECOGNIZE PARTNERING “OPPORTUNISM” BEFORE IT DESTROYS COLLABORATION Fix partnering problems while you still can IT’S NOT A MARRIAGE: HOW TO BECOME COMFORTABLE SAYING GOODBYE Know when to end a partnership, and how to part as “friends”
Handbook Of Business To Business Marketing
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Author : Lilien, Gary L.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-07-15
Handbook Of Business To Business Marketing written by Lilien, Gary L. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-15 with Business & Economics categories.
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Mapping Out Marketing
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Author : Ronald Hill
language : en
Publisher: Routledge
Release Date : 2018-05-24
Mapping Out Marketing written by Ronald Hill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-24 with Business & Economics categories.
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge – in whatever corner of the marketing world we find ourselves.
Frenemies
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Author : Megan Crane
language : en
Publisher: Hachette+ORM
Release Date : 2007-06-20
Frenemies written by Megan Crane and has been published by Hachette+ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-20 with Fiction categories.
In this heartfelt and entertaining novel, a painful betrayal leads a young woman to re-examine her life on the cusp of 30. Just a few months shy of her 30th birthday, Gus Curtis finally feels like she has it all: a strong career, great friends, and a wonderful boyfriend. But all of this comes crashing down when Gus discovers Nate, her "Mr. Right," hooking up behind her back with her so-called "friend" Helen. Soon it seems like the life Gus has worked to make so adult looks a lot like the one she already had as a teenager, and Gus is left with more questions than answers: Can she win Nate back before she turns 30 alone? (And if so, does she really want him?) Is Helen really as devious and manipulative as she seems, or, worse, is Gus more like her frenemy than she ever imagined? And is she ever going to grow up? With the clock ticking down to her birthday, Gus discovers that sometimes the best thing about best-laid plans is trashing them altogether.
The New Marketing Playbook
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Author : Ritchie Mehta
language : en
Publisher: Pearson UK
Release Date : 2021-05-12
The New Marketing Playbook written by Ritchie Mehta and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-12 with categories.
"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.
Behind Frenemy Lines
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Author : Amber Tichenor
language : en
Publisher: Morgan James Publishing
Release Date : 2021-11-30
Behind Frenemy Lines written by Amber Tichenor and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-30 with Social Science categories.
Females are the recipients of rivalrous behaviors from other women, consistently. It’s what people frequently call a “cat-fight,” or “women being dramatic” it isn’t pretty. It can be raw, ugly, confusing, and very painful. Female rivalry is boundless. As a result, there is a hunger for this topic, to better understand it, to curb the behavior, to dive into the misconceptions and reality that it’s not just a cat-fight. It’s much more than that. It’s a silent epidemic. Women who are recipients of this type of behavior often don’t speak about their experience until it is behind them, or near to being over. Silent in the fact that there is often awareness by others about the behavior, but traditionally it’s not dealt with until after the fact, if ever. Behind Frenemy Lines is a practical guide to help women find their peace, explore how they trust, establish true connections and know they are not alone when they are experiencing these types of behaviors. By sharing personal and relatable stories, Behind Frenemy Lines addresses the raw ugliness of female rivalry head on. It offers tips with structure to educate and help women connect with one another about the seriousness of the phenomenon so that they can forge relationships that help them be unstoppable, together.
Frenemy Liar
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Author : Karen Kellock
language : en
Publisher: CHAMPION GUIDES
Release Date : 2018-12-17
Frenemy Liar written by Karen Kellock and has been published by CHAMPION GUIDES this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-17 with Psychology categories.
You're a genius and it's obvious and they're dumb as rats but copious. Lock the gate to be free of whatever's happening outside--now every day is great. People did nothing but hold you back and trip you up so now just look UP! Many grow up with rejection, no one wanted em. Everyone wants something so be shrewd to prevent a disaster happening. Wild animals are nocturnal to avoid humans and I've done that too to be a good student. Cover design by Karen Kellock, inside art by Blaze Goldburst
Defending Frenemies
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Author : Jeffrey W. Taliaferro
language : en
Publisher:
Release Date : 2019
Defending Frenemies written by Jeffrey W. Taliaferro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with History categories.
The United States maintains defense ties with as many as 60 countries, which not only enables its armed forces to maintain command globally and to project its force widely, but also enables its government to exert leverage over allies' foreign policies and military strategies. In Defending Frenemies, Jeffrey W. Taliaferro presents a historical and comparative analysis of how successive US presidential administrations have employed inducements and coercive diplomacy toward Israel, Pakistan, South Korea, and Taiwan over nuclear proliferation. Taliaferro shows that the ultimate goals in each administration, from John F. Kennedy to George H. W. Bush, have been to contain the Soviet Union's influence in the Middle East and South Asia and to enlist China as an ally of convenience against the Soviets in East Asia. Policymakers' inclinations to pursue either accommodative strategies or coercive nonproliferation strategies toward allies have therefore been directly linked to these primary objectives. Defending Frenemies is sharp examination of how regional power dynamics and US domestic politics have shaped the nonproliferation strategies the US has pursued toward vulnerable and often obstreperous allies.
The Golden Ticket
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Author : Lance Fortnow
language : en
Publisher: Princeton University Press
Release Date : 2017-02-28
The Golden Ticket written by Lance Fortnow and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-28 with Computers categories.
The computer science problem whose solution could transform life as we know it The P-NP problem is the most important open problem in computer science, if not all of mathematics. Simply stated, it asks whether every problem whose solution can be quickly checked by computer can also be quickly solved by computer. The Golden Ticket provides a nontechnical introduction to P-NP, its rich history, and its algorithmic implications for everything we do with computers and beyond. Lance Fortnow traces the history and development of P-NP, giving examples from a variety of disciplines, including economics, physics, and biology. He explores problems that capture the full difficulty of the P-NP dilemma, from discovering the shortest route through all the rides at Disney World to finding large groups of friends on Facebook. The Golden Ticket explores what we truly can and cannot achieve computationally, describing the benefits and unexpected challenges of this compelling problem.
India Emerging
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Author : Sandip Sen
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-04-18
India Emerging written by Sandip Sen and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-18 with Law categories.
India, like most democratic developing nations, is prone to populist politics. In the search of votes, politicians look for popular solutions with mass appeal. Some popular solutions benefit the poor, some hurt the economy. Poor economics leads to falling numbers. Falling numbers get statistically captured as economic data. And, the impact of such economic data is immense. This data can lift or crash currency markets, stock markets, affect credit ratings, fuel inflation, affect new investments and even result in mass layoffs. However, there is always a story behind the data. These stories are guided mostly by executive decisions. Some decisions are far-reaching and beneficial to the masses, some cater to political vote banks, some are guided by increasing activism, some serve the need for social justice, some are aimed at environmental protection, while some are simply driven by the greed of power or wealth. This is the story of every regime. The book narrates this compelling data story in a layman's language. Even where data is wrong it leaves behind a tell-tale mark of anomalies, which trips the economy sooner than later. Fudged, incorrect or lazily collected data is worse than genuine but unimpressive data as you do not know what to correct. India Emerging thus captures this dialogue on the pros and cons of economic and political decisions that can be understood by the common voter who is neither an economist nor an academician.