Patrocinio Deportivo
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El Contrato De Patrocinio Deportivo
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Author : Sandra Liliana Echeverry Velásquez
language : es
Publisher: Editorial Reus
Release Date : 2015-05-25
El Contrato De Patrocinio Deportivo written by Sandra Liliana Echeverry Velásquez and has been published by Editorial Reus this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-25 with Law categories.
El deporte facilita la mejor plataforma publicitaria para promocionar los bienes, productos o servicios de las empresas y entidades, por los beneficios que reporta la asociación de la imagen corporativa a la importancia social, la emotividad que despierta, los valores que lo caracterizan y la singularidad de sus principales protagonistas. Por esta razón, la financiación del deporte que se sirve de la publicidad constituye una opción óptima alternativa a la subvención tradicional. Aunque el incentivo de los mecanismos de financiación de las actividades deportivas que se benefician de la conexión con su difusión a través del deporte constituye un principio rector que ha venido informando diversas Leyes del Deporte autonómicas desde los años 90, el empleo de estos diversos instrumentos de contenido publicitario o divulgativo por particulares y Administraciones suscita problemas e interrogantes para los que el ordenamiento jurídico no brinda una fácil respuesta en la práctica. El presente trabajo aborda el estudio del contrato de patrocinio publicitario, a partir de los trazos peculiares que le confiere su concertación en el contexto del deporte y con base en la jurisprudencia y la doctrina administrativista que marcan la tendencia actual en este ámbito. La necesidad de distinguir este contrato atípico de las figuras alternativas de impulso del deporte a las que se aproxima ha ameritado, asimismo, la oportuna aproximación a los mecanismos de financiación con componente publicitario o divulgativo cuando el patrocinador es una Administración pública y al convenio de colaboración empresarial en actividades de interés general. El estudio interdisciplinario de las cuestiones que afectan los mecanismos alternativos de financiación del deporte referidos hace de El contrato de patrocinio deportivo una fuente de consulta imprescindible para los operadores jurídicos.
Patrocinio Deportivo
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Author : Gerardo Molina
language : es
Publisher:
Release Date : 2019-04
Patrocinio Deportivo written by Gerardo Molina and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04 with categories.
Gerardo Molina, gurú internacional en marketing deportivo, en esta obra explica de modo sencillo y claro como diseñar patrocinios dentro de la industria deportiva y del entretenimiento, fijando una probada formula de éxito para lograr generar vínculos rentables entre quienes patrocinan y los patrocinados con garantía de sustentabilidad. La obra brinda precisión sobre los códigos utilizados para la invención de campañas de comercialización para la puesta en marcha de acciones innovadoras entre las propiedades deportivas y empresas. En síntesis, el autor en estas páginas, desnuda el desarrollo de los patrocinios deportivos como el motor que moviliza el desarrollo del deporte en el contexto de la transformación digital, alcanzando niveles de emoción y motivación en millones de personas logrando nuevas experiencias sociales.
Patrocinio Deportivo
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Author :
language : es
Publisher:
Release Date : 2001
Patrocinio Deportivo written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
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Author :
language : es
Publisher:
Release Date : 2009
written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Arabian Peninsula categories.
Strategies In Sports Marketing Technologies And Emerging Trends
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Author : Dos Santos, Manuel Alonso
language : en
Publisher: IGI Global
Release Date : 2014-04-30
Strategies In Sports Marketing Technologies And Emerging Trends written by Dos Santos, Manuel Alonso and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-30 with Business & Economics categories.
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Introduction To Sport Marketing
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Author : Aaron C.T. Smith
language : en
Publisher: Routledge
Release Date : 2014-12-17
Introduction To Sport Marketing written by Aaron C.T. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-17 with Business & Economics categories.
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.
Management Handbuch Sport Marketing
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Author : Arnold Hermanns
language : de
Publisher: Vahlen
Release Date : 2011-12-08
Management Handbuch Sport Marketing written by Arnold Hermanns and has been published by Vahlen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-08 with Business & Economics categories.
Anwendungsorientiertes Sport-Marketing Marketing und Sport sind in den letzten Jahren mehr und mehr zusammengewachsen. Sportliche Erfolge werden von den Verantwortlichen zunehmend auch in wirtschaftliche Erfolge umgewandelt, gleichzeitig gewinnen Ansätze der Markenführung und der Effizienzorientierung an Bedeutung. Das Management-Handbuch Sport-Marketing analysiert diese voranschreitende Professionalisierung: Es stellt die Vermarktungsansätze aktiver Sportangebote von Vereinen und Fitnessstudios vor, analysiert die Marketingkonzepte von Einzelsportlern, Teams, Ligen und Verbänden und stellt die Folge- und Nachbarmärkte des Sports mit den Schwerpunkten Sportmedien, Sportartikel und Sporttourismus dar. Die Autoren Prof. Dr. Arnold Hermanns arbeitet an der Universität der Bundeswehr München und an der Privaten Wirtschaftsuniversität Seekirchen/Österreich. Prof. Dr. Florian Riedmüller lehrt und forscht zum Thema Sportmarketing an der Fachhochschule Braunschweig/Wolfenbüttel.
Routledge Handbook Of Sports Sponsorship
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Author : Alain Ferrand
language : en
Publisher: Routledge
Release Date : 2006-12-05
Routledge Handbook Of Sports Sponsorship written by Alain Ferrand and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-05 with Business & Economics categories.
This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers
Sponsor And Country Related Predictors Of Sponsorship Effectiveness
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Author : Christian Lucas
language : en
Publisher: Springer
Release Date : 2014-10-30
Sponsor And Country Related Predictors Of Sponsorship Effectiveness written by Christian Lucas and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-30 with Business & Economics categories.
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer experience to be able to engage in a conversation with them. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions. The second study examines international differences in sponsorship effectiveness of Formula One sponsors.
Ambush Marketing In Sports
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Author : Gerd Nufer
language : en
Publisher: Routledge
Release Date : 2013-03-20
Ambush Marketing In Sports written by Gerd Nufer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-20 with Business & Economics categories.
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing. Drawing on cutting-edge empirical research data, the book outlines an innovative model for understanding ambush marketing and offers practical advice for all stakeholders, from sponsors and event organisers to media organisations. The book examines the opportunities and the risks of ambush marketing, assesses the legal, ethical and business dimensions, and offers advice for preventing ambush marketing in a range of contexts. Fully supported throughout with examples and cases from major international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or practitioner with an interest in sport marketing, sport business or event management.