Paul Rand A Designer S Art
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Paul Rand A Designer S Art
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Author : Paul Rand
language : en
Publisher: Princeton Architectural Press
Release Date : 2016-11-15
Paul Rand A Designer S Art written by Paul Rand and has been published by Princeton Architectural Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-15 with Design categories.
If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.
Paul Rand
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Author : Eugenia Bell
language : en
Publisher: Chronicle Books
Release Date : 2019-11-05
Paul Rand written by Eugenia Bell and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-05 with Design categories.
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
Thoughts On Design
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Author : Paul Rand
language : en
Publisher: Chronicle Books
Release Date : 2014-08-19
Thoughts On Design written by Paul Rand and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-19 with Design categories.
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Design Form And Chaos
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Author : Paul Rand
language : en
Publisher: Yale University Press
Release Date : 2017-01-01
Design Form And Chaos written by Paul Rand and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-01 with Design categories.
Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Paul Rand
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Author :
language : en
Publisher:
Release Date : 1994
Paul Rand written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with categories.
Paul Rand
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Author : Franc Nunoo-Quarcoo
language : en
Publisher: Center for Art and Visual Culture, University of Maryland
Release Date : 2003
Paul Rand written by Franc Nunoo-Quarcoo and has been published by Center for Art and Visual Culture, University of Maryland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Commercial art categories.
Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.
Sparkle And Spin
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Author : Ann Rand
language : en
Publisher: Chronicle Books
Release Date : 2006-08-03
Sparkle And Spin written by Ann Rand and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-03 with Juvenile Nonfiction categories.
Lyrical text explores what words are and how they are used, highlighting such characteristics as that some words are spoken softly, some are shouted, some sound like their meaning, and some evoke certain feelings.
Paul Rand
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Author : Michael Kroeger
language : en
Publisher: Princeton Architectural Press
Release Date : 2008
Paul Rand written by Michael Kroeger and has been published by Princeton Architectural Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Art categories.
Paul Rand, born in 1914, was one of the best and most well-known graphic designers of the 20th century. Michael Kroeger presents the transcript of an exclusive interview with Swiss graphic designer Paul Rand, before his death in 1996.
Paul Rand
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Author : Steven Heller
language : en
Publisher: Phaidon Press
Release Date : 2000-08-29
Paul Rand written by Steven Heller and has been published by Phaidon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-08-29 with Design categories.
A definitive study of a pioneering figure in American graphic design. Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at 'Esquire' and 'Apparel Arts' magazines, and he designed the ground-breaking covers for the cultural journal 'Direction'. He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work.
From Lascaux To Brooklyn
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Author : Paul Rand
language : en
Publisher: Yale University Press
Release Date : 2017-11-03
From Lascaux To Brooklyn written by Paul Rand and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-03 with Design categories.
Illustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design.