Pengurusan Pemasaran Strategik Pendekatan Cara Matlamat Uum Press
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Pengurusan Pemasaran Strategik Pendekatan Cara Matlamat Uum Press
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Author : Mark E. Perry.
language : ms
Publisher: UUM Press
Release Date : 2009-01-01
Pengurusan Pemasaran Strategik Pendekatan Cara Matlamat Uum Press written by Mark E. Perry. and has been published by UUM Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Business & Economics categories.
Pengurusan pemasaran strategik menggariskan program pemasaran berasaskan pelanggan untuk membantu anda mengenal pasti pelanggan sasaran anda dan meletakkan produk atau perkhidmatan anda pada kedudukan yang sesuai mengikut keperluan pelanggan. Buku ini menjelaskan dengan mudah cara menggunakan kaedah yang disyorkan dan mengapa ia boleh digunakan dengan jayanya selain mengemukakan teknik yang digunakan oleh syarikat lain yang berjaya. Melalui buku ini anda dapat menentukan: Apakah yang menjadikan syarikat, produk atau perkhidmatan anda istimewa dan baik untuk pelanggan atau bakal pelanggan anda. Apakah kedudukan yang perlu dimantapkan untuk mewujudkan persaingan. Apakah strategi untuk mengukuh dan mempertahankan kedudukan itu.
Gelagat Organisasi Satu Pendekatan Strategik Uum Press
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Author : Ab. Aziz Yusof
language : ms
Publisher: UUM Press
Release Date : 2010-01-01
Gelagat Organisasi Satu Pendekatan Strategik Uum Press written by Ab. Aziz Yusof and has been published by UUM Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Psychology categories.
Buku ini disediakan khusus kepada pelajar-pelajar dalam bidang pengurusan untuk memahami, mendalami dan mempraktikkan amalan pengurusan organisasi yang terbaik. Di samping itu, buku ini juga disediakan khusus untuk pentadbir, pemimpin dan pengurus yang sedang mencari kaedah terbaik dalam pengurusan organisasi. Organisasi pada hari ini kaya dengan kepelbagaian, terdedah kepada persaingan dan berhadapan dengan perubahan yang lebih cepat. Kebolehan anda mengurus organisasi secara strategik sajalah yang bakal membolehkan anda dan organisasi anda memperoleh kelebihan daripadanya. Oleh itu, anda perlu berperanan sebagai pemudah cara, pemangkin dan juga pendorong dalam mengurus aset utama organisasi iaitu manusia. Anda perlu pastikan sikap, nilai, personaliti dan juga tanggapan yang mereka miliki mampu memberi nilai tambah kepada setiap rantaian aktiviti pengurusan yang telah dipertanggungjawabkan kepada anda.
Transformasi Sumber Manusia Dalam Sektor Awam Uum Press
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Author : Halimah Abdul Manaf
language : ms
Publisher: UUM Press
Release Date : 2019-01-01
Transformasi Sumber Manusia Dalam Sektor Awam Uum Press written by Halimah Abdul Manaf and has been published by UUM Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Political Science categories.
Perubahan persekitaran pekerjaan pada peringkat global dan tempatan telah membawa perubahan kepada tingkah laku dan pemikiran pekerja. Keadaan ini memerlukan transformasi pengurusan sumber manusia agar potensi dan bakat yang dimiliki oleh pekerja dapat dimaksimumkan bagi memberikan perkhidmatan yang bernilai tinggi kepada masyarakat. Bakat dan potensi pekerja dapat dimaksimumkan dengan kemudahan teknologi dan Internet yang telah mengubah cara pemikiran dan interaksi antara pekerja sesama pekerja, pelanggan dan pihak berkepentingan yang lain. Berasaskan kepada sumber manusia sebagai aset penting organisasi, buku ini membincangkan peringkat transformasi yang berlaku dalam organisasi dengan memberi pendedahan pada peringkat awal dari segi konsep, perkembangan dan pengaruh persekitaran kerja yang dapat meningkatkan kemahiran dan pengetahuan pekerja. Transformasi ini diikuti oleh peringkat pertengahan berkaitan dengan fungsi, pendekatan, proses dan teknik dalam mengurus sumber manusia berserta rujukan kes semasa yang bersesuaian. Peringkat akhir transformasi ini membincangkan strategik pengurusan sumber manusia yang boleh dilakukan oleh pembuat dasar dalam merangka program yang bersesuaian untuk kesejahteraan pekerja. Strategi yang relevan dengan keperluan pekerja perlu diberi perhatian bagi memastikan pengetahuan dan kemahiran yang dimiliki oleh pekerja diberi penghargaan dan dikongsi dengan pekerja yang lain, terutama pengetahuan tasit.
Perancangan Dan Pembangunan Pelancongan Edisi Kedua Uum Press
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Author : Johan Afendi Ibrahim
language : ms
Publisher: UUM Press
Release Date : 2012-01-01
Perancangan Dan Pembangunan Pelancongan Edisi Kedua Uum Press written by Johan Afendi Ibrahim and has been published by UUM Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
Management planning and development of tourism in Malaysia.
The Internet Strategy Handbook
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Author : Mary J. Cronin
language : en
Publisher: Harvard Business Review Press
Release Date : 1996
The Internet Strategy Handbook written by Mary J. Cronin and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Affaires categories.
The Internet Strategy Handbook is the first book to bring together the advice of managers who have spearheaded their company's Internet strategy. In close detail, 10 Internet pioneers, including managers from Dow Jones, Lockheed Martin, Genentech, and Digital, show exactly how their companies have profited from their Internet connections. They examine the strategic impact of the Internet and the World Wide Web on their corporate strategies, analyze both their successes and failures, present cost-benefit analyses, and review key issues and emerging trends in successful Internet implementation such as secure commercial transactions, staff training, and competitive advantage. Managers evaluating the potential of the Internet for the first time, executives seeking to gain more value from existing Internet connections, consultants, entrepreneurs, and all Internet business users will refer to The Internet Strategy Handbook again and again. Its mix of strategic thinking, implementation advice, and model corporate applications will remain relevant long after the current Internet technical guides have become obsolete.
Computer Matching
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Author :
language : en
Publisher:
Release Date : 1986
Computer Matching written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Housing categories.
Regional Development Theories And Their Application
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Author : Benjamin Higgins
language : en
Publisher: Routledge
Release Date : 2017-07-12
Regional Development Theories And Their Application written by Benjamin Higgins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-12 with Business & Economics categories.
Throughout the world today former nation-states, as disparate as Yugoslavia, Somalia, and Canada, have either disintegrated or threaten to splinter into regions. The conflicts are economic, social, ethnic, linguistic, religious, political, and cultural. Higgins and Savoie analyze the reasons for these conflicts and show why attempts to eliminate regional disparities within nations have been largely unsuccessful. This volume is a highly readable, comprehensive survey of the literature and current debates in the fields of regional economics, development, policy, and planning.
Growth Structural Change And Regional Inequality In Malaysia
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Author : Asan Ali Golam Hassan
language : en
Publisher: Routledge
Release Date : 2017-11-30
Growth Structural Change And Regional Inequality In Malaysia written by Asan Ali Golam Hassan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Business & Economics categories.
Economic development in the long run is seen as a process of structural change that is affected by economic growth. Malaysia is one of the middle-income economies that are going through rapid structural change. Since the mid 1980s it has changed to an industrially based economy with large-scale export of electrical and electronic components. However, thirty years after Malaysia's re-distributive policies have been exercised, regional inequality still exists. This book examines the nature and impact of regional policies in relation to the patterns of demographic and economic structural change and in relation to growth, distribution and income disparities across regions in Peninsular Malaysia. The book also explores the degree to which differences in regional manufacturing distribution and concentration have contributed to regional inequality. It concludes with a number of recommendations for regional policies that will reduce this inequality.
Total Quality Management
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Author : John S. Oakland
language : en
Publisher:
Release Date : 1989
Total Quality Management written by John S. Oakland and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Qualitative Online Interviews
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Author : Janet Salmons
language : en
Publisher: SAGE Publications
Release Date : 2014-04-28
Qualitative Online Interviews written by Janet Salmons and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-28 with Social Science categories.
The Second Edition of Qualitative Online Interviews by Janet Salmons provides researchers the guidance they need to extend the reach of their studies beyond physical boundaries. Focusing on designing, conducting, and assessing data drawn from online interviews as well as from observations, materials, and artifacts collected online, the book emphasizes the use of in-depth interviews in qualitative research or mixed-methods designs. Written in an easy-to-read manner, the thorough Second Edition offers the practical information and scholarly foundations needed to make thoughtful decisions in technology-infused research.