Pepsico And Coca Cola Company
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The Cola Wars
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Author : J. C. Louis
language : en
Publisher:
Release Date : 1980
The Cola Wars written by J. C. Louis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].
Pepsico And Coca Cola Company
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Author : Aneel Karnani
language : en
Publisher:
Release Date : 2010-06-29
Pepsico And Coca Cola Company written by Aneel Karnani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-29 with categories.
In 2009, Pepsi acquired its two largest franchised bottlers. Six months later, after initial rejection of Pepsi's strategy, Coca-Cola also bought the North American operations of its largest bottler. With these acquisitions, the industry leaders changed the structure of the carbonated soft drink industry in North America, raising several questions: 1) Is the current strategy of forward integration into bottling appropriate for the companies? 2) Was the previous strategy involving franchised bottlers appropriate for its time? 3) What has changed in the industry to cause this change in strategy? This case provides an overview of the history of the relationships between concentrate producers and their bottlers and trends in the CSD industry over the past century. It is intended to spark discussion into how the structure of CSD producers has responded to changes in underlying market forces, also raising the question of whether the companies strategies should be implemented in various international markets.
Coke Cola Company Performance With A Close Comparison To Pepsico
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Author : Kelly Clarkson
language : en
Publisher: GRIN Verlag
Release Date : 2013-04-17
Coke Cola Company Performance With A Close Comparison To Pepsico written by Kelly Clarkson and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Business & Economics categories.
Essay from the year 2011 in the subject Business economics - Investment and Finance, grade: A, The University of Liverpool, language: English, abstract: Financial innovation has impacted on introduction of different finance products. This has impacted on enhancing investor’s freedom to choose from different investments options available in the market. Investors will have different risks altitudes and therefore, they will be able to select products which fit their needs. In most cases, Investors will often seek proper advice from investments advisory bodies prior to making investments decision. This will lower risks level as experts are well equipped with critical information on stock historical trend and can be able to make a more accurate projections. Similarly to individual investors, banks are also very cautious prior to extending credit to companies. Credit rating is mainly used in accessing credit worthiness of a given company. This will possibly impact on excluding some companies from accessing the much needed finances. This is common where value of creditors outweigh debt owed to the company. This will however minimize potential risks to the bank incase a company fails to meet debt obligation. It is important to note that all investments are made in the current period with potential benefits to be realized in future. Also, value of investments today may either appreciate or depreciate depending on different market and economic happenings. Banks and other interested stakeholders have been largely utilizing value for money technique in evaluating expected returns in future. Financial projections are also calculated based on expected value of returns in future. This research paper explores Coke-Cola Company performance with a close comparison PepsiCo. Financial performance is analyzed together with stock performance in both companies. Credit rating as applied by the banks is also discussed.
Market Definition And Analysis Of Pepsi Cola
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Author : Benjamin Pommer
language : en
Publisher: GRIN Verlag
Release Date : 2014-08-25
Market Definition And Analysis Of Pepsi Cola written by Benjamin Pommer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-25 with Business & Economics categories.
Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: PepsiCo is a global consumption goods company with a focus on beverages and “junk” food. The total revenue in 2013 underlines its global significance. Compared to Coca-Cola Company, PepsiCo is stronger in North America and around the globe, but that is a direct result of PepsiCo’s diversified portfolio. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. Pepsi-Cola has a very long history, but had only been a domestic product in the United States until the late 1940s. Therefore, Coca-Cola has an advantage regard-ing international distribution. In Germany, Pepsi-Cola entered the market almost 30 years after Coca-Cola. Nonetheless, Pepsi proved to be strong opponent by initiat-ing clever marketing campaigns. After the so-called “Pepsi-Challenge” in the 1970s PepsiCo could succeed temporarily in winning the consumers’ hearts. However, the German market for cola products is much more competitive behind Coca-Cola than the US-market. Traditionally, Coca-Cola is the main producer of cola in Germany followed by local products from dicount markets. Next to the big international players, the German beverage industry is very diversified and oriented locally. Pepsi-Cola is available in nearly every German supermarket. It is also very present due to PepsiCo’s strong focus on advertising and sponsorship. But among German consumers Coca-Cola still maintains its pole position supported by a dominent brand image. This turns out to be one of the most obvious threat to Pepsi-Cola’s market position. Addtionally, Pepsi-Cola’s image as a cheap cola drink is firmed, because of PepsiCo’s focus on distribution through discount markets. The development on the German beverage market shows the importance of sustainable packaging and ingredients. Therefore, Pepsi-Cola has to rely on its niche position in order to offer an alternative meeting consumers’ requirements in the future.
Analysis Of Key Marketing Themes For Pepsi Cola
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Author : Benjamin Pommer
language : en
Publisher: GRIN Verlag
Release Date : 2014-08-25
Analysis Of Key Marketing Themes For Pepsi Cola written by Benjamin Pommer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-25 with Business & Economics categories.
Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: PepsiCo is a global consumption goods company with a very diversified portfolio. The company focuses on beverages and “junk” food. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. In Germany, Pepsi-Cola has not been as long on the market as Coca-Cola. None-theless, Pepsi proved to be a strong opponent by initiating clever marketing cam-paigns. However, the German market for cola products is much more competitive than the US-market. The strategic planning analysis of PepsiCo, using Kotler’s four P’s, shows, how much Pepsi-Cola’s suffers from its lack of image compared to Coca-Cola. Pepsi-Cola is very present in retails and commercials, but does not have a trustful brand image. Pepsi-Cola’s image as a cheap cola drink is a threat to its future deveopment, because a decline in the product-life-cycle is possible. PepsiCo’s focus on the German beverage market needs to include a product development, that show consumers, that Pepsi-Cola can be a tasty as well as a sustainable product. The strategy of product diversification must not contain Pepsi-Cola as the main beverage drink of the company.
The Market Of Pepsi Pepsico
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Author : Andreas Penzkofer
language : en
Publisher: GRIN Verlag
Release Date : 2007-08
The Market Of Pepsi Pepsico written by Andreas Penzkofer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08 with Business & Economics categories.
Research Paper (postgraduate) from the year 2005 in the subject Economics - Industrial Economics, grade: 1,0, Wayne State University (Department of Economics), course: Industrial Organization, 40 entries in the bibliography, language: English, abstract: PepsiCo, one of the world's largest beverage and food companies, is presently focused on widen its business in Europe through the subsidiary PepsiCo International. In 2004, international sales accounted for $ 9,949 million - that is about one third of its group revenues. [Clark (European takeover targets), p. 31.] Recently, the company has negotiated and realized several acquisitions in Europe. In May 2005, PepsiCo bought the leading German juice maker Punica Getraenke. [Mercer (Europe's juice sector), p. 1.] In November 2005, it has reached agreement on the principal terms and conditions for the purchase of Sara Lee Corporation's European nuts business in the Netherlands, Belgium and France. [PepsiCo International (Sara Lee Nuts Business), p. 1.] With these investments, PepsiCo is driving an international expansion strategy. It aims growth outside the United States (U.S.) by adding local products to their global brands, until its traditional carbonated soft drink portfolio suffers from slower growth, and even some decline. [Mercer (Europe's juice sector), p. 1.] Using this situation as a background, it is interesting to analyze the market of PepsiCo. Who are the global competitors? What structure has the market, as the firm is seeking for growth? The goals of this research are to deduct the market of PepsiCo and to measure its structure by using significant ratios. First, PepsiCo will be briefly described and the contrast of a global and local view of the market will be compared. Afterwards the competitors of the firm will be named. The market will be split into the non-alcoholic beverage sector and the convenient food sector. Finally, the structure of these sectors will be measured by the concentration ratio and H
Pepsi
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Author : Bob Stoddard
language : en
Publisher: Stoddart
Release Date : 1997
Pepsi written by Bob Stoddard and has been published by Stoddart this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Antiques & Collectibles categories.
A tribute to one of the century's greatest marketing success stories and America's most recognized icons.
Strategy Structure And Antitrust In The Carbonated Soft Drink Industry
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Author : Timothy Muris
language : en
Publisher: Praeger
Release Date : 1993-05-30
Strategy Structure And Antitrust In The Carbonated Soft Drink Industry written by Timothy Muris and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-05-30 with Business & Economics categories.
Pepsi-Cola and Coca-Cola are widely recognized as being two of the premier marketing companies in the world. They have introduced a great variety of new products and package types. They have raised celebrity advertising to a new level. Coca-Cola even changed the formula for Coke. These and other developments in the carbonated soft drink industry came about from major strategy changes by Pepsi-Cola and Coca-Cola. Rather than simply reacting to a changing competitive environment, PepsiCo and The Coca-Cola Company have created and implemented strategies that turned the new environment to their advantage. Although Pepsi-Cola attacked Coca-Cola's dominance and achieved near-parity with Coke in bottled soft drinks, both Coke and Pepsi have benefitted from fighting the Cola Wars. The battle between them has stimulated continuing growth in an industry regularly pronounced by the experts for many years to be on the verge of maturity. One widely ignored aspect of the Cola Wars is the ongoing transformation of the soft drink distribution systems of Coca-Cola and Pepsi-Cola from systems of independent bottlers to captive bottling subsidiaries. Chandler advanced the hypothesis that successful firms develop strategies to take advantage of new opportunities, and that those strategies then determine the organizational structure required for effective implementation. We find that changes in the organization of the two leading carbonated soft drink firms' distribution systems provide support for Chandler's hypothesis. The independent bottling systems were a unique and effective organization for many decades. Changes in the external environment, however, raised the costs of transacting between the parent concentrate manufacturers and their independent bottlers. In particular, the new competitive environment required rapidly changing product and marketing strategies, and the implementation of these strategies required the close cooperation of the distribution systems. In effect, Coke and Pepsi needed to change the organization of their distribution systems to implement effectively the strategies that stimulated the new competitive environment, because the relative transaction costs of the independent bottling systems in the new environment were too high. The book presents a strategic analysis of the history of the industry.
The Coca Cola Company Pepsico Inc
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Author : Arthur Kirsch
language : en
Publisher:
Release Date : 1985
The Coca Cola Company Pepsico Inc written by Arthur Kirsch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Soft drink industry categories.
Company Analysis And Valuation Of The Coca Cola Company Pepsico Inc Danone And Nestle S A
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Author : Hien Thi Phuong Hoang
language : en
Publisher:
Release Date : 2010
Company Analysis And Valuation Of The Coca Cola Company Pepsico Inc Danone And Nestle S A written by Hien Thi Phuong Hoang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.