The Cola Wars
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The Cola Wars
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Author : J. C. Louis
language : en
Publisher:
Release Date : 1980
The Cola Wars written by J. C. Louis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].
The Other Guy Blinked
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Author : Roger Enrico
language : en
Publisher: Bantam Books
Release Date : 1986
The Other Guy Blinked written by Roger Enrico and has been published by Bantam Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Coke Vs Pepsi The Cola Wars
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Author : Kenny Abdo
language : en
Publisher: ABDO
Release Date : 2022-12-15
Coke Vs Pepsi The Cola Wars written by Kenny Abdo and has been published by ABDO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-15 with Juvenile Nonfiction categories.
This title focuses on the feud between the companies Coke and Pepsi while offering information related to their histories, combative relationships, and the legacies they leave behind. This hi-lo title is complete with vibrant photographs, simple text, glossary, and an index. Aligned to Common Core Standards and correlated to state standards. Fly! is an imprint of Abdo Zoom, a division of ABDO.
Cola Wars
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Author : Dennis J. Barton
language : en
Publisher: iUniverse
Release Date : 2002-08-04
Cola Wars written by Dennis J. Barton and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-08-04 with Fiction categories.
In a time where all water is infected by the poisonous "sludge", two cola companies struggle for world domination. Super-heroes representing the Coak-Cola and Popsi-Cola corporations slug it out in pursuit of ultimate victory while the down-trodden common man suffers from dehydration, caffeine-addiction and dental decay. Jack is as SS-man, a Special Services Operative for Coak-Cola. He does the dirty work and makes a good living. He's got a posh pad, a fast car, and chicks really dig him. Everything is going just great until he begins to catch on that his employer is not so benevolent as he had once been lead to believe. Something is rotten in Cola-Land. And Jack, reluctant Jack, along with a mysterious new super-hero who calls himself "The Blue Buddha", must make a stand for truth, justice, and clean drinking-water for all.
The Great Cola War
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Author : Anup Kaldate
language : en
Publisher: Independently Published
Release Date : 2023-11-08
The Great Cola War written by Anup Kaldate and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-08 with categories.
In "The Story of Coca-Cola and Pepsi," embark on a thrilling journey through the world of two iconic beverage giants. This page-turner unravels the history, fierce rivalry, and cultural impact of Pepsi and Coca-Cola. From their modest beginnings to global dominance, explore the visionary leaders, innovative marketing, and unforgettable moments that define the cola wars. It's a tale of triumphs, setbacks, celebrity endorsements, collectibles, and even cola-inspired recipes. But beyond beverages, it's a story of people-millions of fans, collectors, and enthusiasts who've made Pepsi and Coca-Cola a part of their lives. Join us for a captivating adventure through the world of Pepsi and Coca-Cola, where each page is a sip of history. Get ready to be excited, intrigued, and thoroughly immersed in this epic narrative. Cheers to a journey you won't want to miss!
The Other Guy Blinked
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Author : Roger Enrico
language : en
Publisher: Bantam Books
Release Date : 1987-12-01
The Other Guy Blinked written by Roger Enrico and has been published by Bantam Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-12-01 with Business & Economics categories.
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
Coke Vs Pepsi
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Author : John Kirby Spivey
language : en
Publisher:
Release Date : 2009
Coke Vs Pepsi written by John Kirby Spivey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Corporations categories.
This thesis looks at the actions of Coca-Cola and Pepsi in South Africa during both the anti-apartheid movement and the post-apartheid era. The processes which led to those actions, both corporations' removal of their presence in South Africa, the effects this had on South Africa, and their reemergence in a post-apartheid state are examined. It will be shown that, despite the public relations campaigns of both Coke and Pepsi, far more importance was placed on their products' profitability than the well-being of the black Africans who produced, delivered, or consumed the soft drinks. However, both companies found their actions during the 1980s to affect their success after the fall of apartheid. Coke never truly left the country, leading to overwhelming dominance through the rest of the 20th century. Pepsi adhered to different social imperatives and suffered exceptionally low market shares as a result.
The Cola Wars In South Africa
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Author : Kirby Spivey
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2011-03
The Cola Wars In South Africa written by Kirby Spivey and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03 with categories.
This book looks at the actions of Coca-Cola and Pepsi in South Africa during both the anti- apartheid movement and the post-apartheid era. The processes which led to those actions, both corporations' removal of their presence in South Africa, the effects this had on South Africa, and their reemergence in a post-apartheid state are examined. It will be shown that, despite the public relations campaigns of both Coke and Pepsi, far more importance was placed on their products' profitability than the well-being of the black Africans who produced, delivered, or consumed the soft drinks. However, both companies found their actions during the 1980s to affect their success after the fall of apartheid. Coke never truly left the country, leading to overwhelming dominance through the rest of the 20th century. Pepsi adhered to different social imperatives and suffered exceptionally low market shares as a result.
Soda Goes Pop
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Author : Joanna Love
language : en
Publisher: University of Michigan Press
Release Date : 2019-07-22
Soda Goes Pop written by Joanna Love and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-22 with Music categories.
From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Internationalizing The Cola Wars A
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Author : David Yoffie
language : en
Publisher:
Release Date : 1995
Internationalizing The Cola Wars A written by David Yoffie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business categories.