Perceived Effectiveness Of Persuasive Messages As A Predictor Of Issue Attitude
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Perceived Effectiveness Of Persuasive Messages As A Predictor Of Issue Attitude
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Author : Renata Grillová
language : en
Publisher:
Release Date : 2002
Perceived Effectiveness Of Persuasive Messages As A Predictor Of Issue Attitude written by Renata Grillová and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Judging The Perceived Effectiveness Of Persuasive Messages
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Author : Ye Sun
language : en
Publisher:
Release Date : 2005
Judging The Perceived Effectiveness Of Persuasive Messages written by Ye Sun and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Communication Yearbooks Vols 6 33 Set
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Author : Various
language : en
Publisher: Routledge
Release Date : 2021-11-05
Communication Yearbooks Vols 6 33 Set written by Various and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-05 with Language Arts & Disciplines categories.
The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
Communication Yearbook 8
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Author : Robert N Bostrom
language : en
Publisher: Routledge
Release Date : 2012-05-23
Communication Yearbook 8 written by Robert N Bostrom and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Language Arts & Disciplines categories.
The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1984.
Communication Yearbook 8
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Author : Robert N. Bostrom
language : en
Publisher: Routledge
Release Date : 2011-10-25
Communication Yearbook 8 written by Robert N. Bostrom and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-25 with Language Arts & Disciplines categories.
First published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-30
The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-30 with Psychology categories.
The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187.
Encyclopedia Of Health Communication
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Author : Teresa L. Thompson
language : en
Publisher: SAGE Publications
Release Date : 2014-04-18
Encyclopedia Of Health Communication written by Teresa L. Thompson and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-18 with Reference categories.
From the dynamics of interpersonal communication between health professionals and clients to global command-and-control during public health emergencies that cross international borders, the field of health communication bridges many disciplines and involves efforts from the micro to the macro. It involves navigating personal, cultural, and political complexities and an ability to distill complex technical science into quickly and easily understood terms for ready distribution by the mass media--or to an individual patient or to the parent of an ailing child. Despite an abundance of textbooks, specialized monographs, and academic handbooks, this is the first encyclopedic reference work in this area, covering the breadth of theory and research on health communication, as well as their practical application. Features: Nearly 600 original articles are organized A-to-Z within a three-volume set to provide comprehensive coverage of this exciting field, including such topics as theories and research traditions; evaluation and assessment; cultural complexities; high risk and special populations; message design and campaigns; provider/patient interaction issues; media issues; and more. All articles were specifically commissioned for this work, signed and authored by key figures in the field, and conclude with cross reference links and suggestions for further reading. Appendices include a Resource Guide with annotated lists of classic books and articles, journals, associations, and web sites; a Glossary of specialized terms; and a Chronology offering an overview and history of the field. A thematic Reader’s Guide groups related articles by broad topic areas as one handy search feature on the e-Reference platform, which also includes a comprehensive index of search terms. This A-to-Z three-volume reference is available in both print and online formats and is a must-have for libraries and researchers who seek comprehensive coverage of the theory, research, and applications of health communication.
The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2020-07-14
The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-14 with Psychology categories.
Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.
Persuasive Messages
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Author : William Benoit
language : en
Publisher: Wiley-Blackwell
Release Date : 2008-01-14
Persuasive Messages written by William Benoit and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-14 with Language Arts & Disciplines categories.
This is a guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application. The authors offer practical advice on refining purpose, understanding audience, and designing a persuasive message.
Persuasion
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Author : Daniel J. O'Keefe
language : en
Publisher: SAGE Publications
Release Date : 2015-02-18
Persuasion written by Daniel J. O'Keefe and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-18 with Language Arts & Disciplines categories.
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.