Personalisation
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The Person In Personalisation
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Author : David Mannheim
language : en
Publisher: eBook Partnership
Release Date : 2023-08-29
The Person In Personalisation written by David Mannheim and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-29 with Business & Economics categories.
As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personalisation should be for us all without realising what it takes to make a relationship work – a personal touch. This book explores why. And if it can change. ? We learn about why we need to dismiss the personalisation perpetual hype, stop reducing it down to a single tactic designed purely to make money. ? Instead, we need to rebirth personalisation entirely and engage deeply with what it actually is, what it’s supposed to be, and what it means in the future for brands, great and small. Maybe even yours. This book is not like most marketing books – overly inspirational, redundant with revelation, cold and charmless, focusing on dry practicality with arbitrary models that no one can ironically use practically. This is different. Personalisation, spelled with an s, is full of personality, wonder, drama, heroes, and villains, and that all makes for a damn good story. A fairy-tale even. That’s how it is written. The Person in Personalisation is an adventure that inspires action from promoting critical thinking with irreverent humour, defeating personalisation dragons (no, really!) encouraging you, the reader, to take things back to basics, not from telling you exactly what to do.
Design For Personalisation
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Author : Iryna Kuksa
language : en
Publisher: Taylor & Francis
Release Date : 2017-05-18
Design For Personalisation written by Iryna Kuksa and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-18 with Design categories.
The principle of personalisation appears in a range of current debates among design professionals, healthcare providers and educationalists about the implications of new technologies and approaches to consumer sovereignty for 'mass' provision. The potential of new technologies implies systems of provision that offer bespoke support to their users, tailoring services and experiences to suit individual needs. The assumption that individual choice automatically increases wellbeing has underlain the re-design of public services. Ubiquitous personalisation in screen-based environments gives individuals the sense that their personality is reflected back at them. Advances in Artificial Intelligence mean our personal intelligent agents have begun to acquire personality. Given its prevalence, it is appropriate to identify the scope of this phenomenon that is altering our relationship to the 'non-human' world. This book presents taxonomy of personalisation, and its potential consequences for the design profession as well as its ethical and political dimensions through a collection of essays from a range of academic perspectives. The thought-provoking introduction, conclusion and nine chapters present a well-balanced mixture of in-depth literature review and practical examples to deepen our understanding of the consequences of personalisation for our professional and personal lives. Collectively, this book points towards the implications of personalisation for design-led social innovation. This will be valuable reading for professionals in the design industry and health provision, as well as students of product design, fashion and sociology.
Understanding Personalisation
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Author : Iryna Kuksa
language : en
Publisher: Chandos Publishing
Release Date : 2022-08-21
Understanding Personalisation written by Iryna Kuksa and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-21 with Language Arts & Disciplines categories.
Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker’s control versus the consumer’s freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. Offers multiple perspectives on personalization, a pervasive and complex issue Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing
Location And Personalisation
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Author : Daniel Ralph
language : en
Publisher: IET
Release Date : 2004
Location And Personalisation written by Daniel Ralph and has been published by IET this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Technology & Engineering categories.
The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.
Personalisation Of Education In Contexts
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Author : Monica E. Mincu
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-02-11
Personalisation Of Education In Contexts written by Monica E. Mincu and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-11 with Education categories.
This volume addresses personalisation, a key education policy in England and a key issue identified by the OECD for the schools of the future. The central questions addressed are: Which are the main theoretical perspectives on personalisation? Which are the policy strategies in different contexts? Which ingredients and theories of personalisation as legitimated knowledge from abroad are locally adopted and adapted in different countries? What are the meanings and purposes of personalisation? Why does it come paradoxically to be implemented by teachers through grouping by ability? Which alliances between the public and the private sectors are proposed? Leading scholars in the comparative education field as well as scholars committed to understanding the design and substance of education processes and politics, such as Michael Fullan, Chris Watkins, Michael Peters, Michael Fielding, Giorgio Chiosso, Ruth Deakin Crick, Ferran Ferrer, and Baocun Liu, engage with personalisation from a plurality of theoretical frameworks and in relation to many national contexts. The volume, prefaced by Mark Ginsburg, presents two main perspectives which are simultaneously at work. In the first, personalisation is assessed as a recent and global education policy, in line with the current restructuring reforms of State administration worldwide. In the second perspective, personalisation is assumed to be not only a matter of recent education policy regarding school clients and their choices, but foremost a pedagogical theory, a reassembly of old and new pedagogical approaches under new reform discourses. The volume edited by Monica Mincu offers a remarkable map of the theoretical understandings which inform different educational politics and school practices. Personalisation tends to legitimising forms of autonomy and a flexible educational relationship and thus its connection to standardisation represents a salient issue of this work. Luciano Benadusi, University of Rome Moving from teaching/learning theories to theoretical, critical, historical and religious arguments about schooling and its reforms, the various contributions provide impressive insights into the possibilities and limits of personalization for school innovation. The reader is engaged in a dialogue about the specifics of personalization as a reform focus and the historical, social and comparative complexities in which such efforts are bound. Thomas S. Popkewitz, University of Wisconsin-Madison The volume represents a significant opportunity to engage with the possibilities of personalized/individualized learning environments. It is our duty to provide our children with such positive learning contexts, and over the last thirty years we have focused considerable effort on this area in Japan. Koji Kato, President of the Japanese Society of Education for Individual Development
Micro Enterprise And Personalisation
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Author : Needham, Catherine
language : en
Publisher: Policy Press
Release Date : 2016-12-07
Micro Enterprise And Personalisation written by Needham, Catherine and has been published by Policy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-07 with Medical categories.
Social service agencies in the United Kingdom are increasingly under pressure to provide personalized care, even as the larger climate of austerity puts pressure on their resources. Increasingly, this means that community-based organizations of five or fewer staff members--known as microenterprises--are being asked to handle work that was formerly the province of much larger providers. In part, this is rooted in the assumption that small organizations can be more innovative and responsive. This book tests that assumption, analyzing the work of care organizations with a specific focus on size and how it affects personalization and the quality of care.
Data Driven Personalisation In Markets Politics And Law
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Author : Uta Kohl
language : en
Publisher: Cambridge University Press
Release Date : 2021-07-29
Data Driven Personalisation In Markets Politics And Law written by Uta Kohl and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Juvenile Nonfiction categories.
This book critiques the use of algorithms to pre-empt personal choices in its profound effect on markets, democracy and the rule of law.
Personalising Public Services
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Author : Catherine Needham
language : en
Publisher: Policy Press
Release Date : 2011
Personalising Public Services written by Catherine Needham and has been published by Policy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Political Science categories.
This book focuses on how personalisation - the idea that public services should be tailored to the individual, with budgets devolved to the service user or frontline staff - evolved as a policy narrative and has mobilised wide-ranging political support.
Personalisation Through Participation
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Author : Charles Leadbeater
language : en
Publisher: Demos
Release Date : 2004
Personalisation Through Participation written by Charles Leadbeater and has been published by Demos this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Administrative agencies categories.
Personalisation can be likened to privatisation of state-owned utilities in the 1980s - a big idea with the potential to transform the public sector. The Prime Minister has promised personalised public services in a series of recent speeches. This pamphlet argues that offering personalised education and health services will increase people's expectations and create a demand-led pressure for reform. Charles Leadbeater believes that if government is serious about personalisation, public sector bodies should regard this promise as a big challenge to the way they currently operate. He explains how personalisation go beyond a simple consumer model to actually involving users in their design and delivery of the next generation of services. Charles Leadbeater is an author, consultant and government adviser. This report was produced as part of a Demos project on personalisation with the Innovation Unit of the Department for Education and Skills
Schooling For Tomorrow Personalising Education
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2006-02-13
Schooling For Tomorrow Personalising Education written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-13 with categories.
This book examines the various approaches to, key policy challenges confronting, and constraints imposed on personalising education.