Understanding Personalisation
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Understanding Personalisation
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Author : Iryna Kuksa
language : en
Publisher: Chandos Publishing
Release Date : 2022-08-21
Understanding Personalisation written by Iryna Kuksa and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-21 with Language Arts & Disciplines categories.
Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker’s control versus the consumer’s freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. Offers multiple perspectives on personalization, a pervasive and complex issue Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing
The Future Of The Self
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Author : Natalia Kucirkova
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-02-01
The Future Of The Self written by Natalia Kucirkova and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-01 with Education categories.
When children as young as three can take their own selfies, and customise their own avatars, how should we respond to the opportunity and threat of digital personalization for young children? In this book, Kucirkova offers a comprehensive account of the effects of digitally-mediated personalization on children’s development of ‘self’.
Personalising Public Services
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Author : Catherine Needham
language : en
Publisher: Policy Press
Release Date : 2011
Personalising Public Services written by Catherine Needham and has been published by Policy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Political Science categories.
This book focuses on how personalisation - the idea that public services should be tailored to the individual, with budgets devolved to the service user or frontline staff - evolved as a policy narrative and has mobilised wide-ranging political support.
Personalisation
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Author : Peter Beresford
language : en
Publisher: Policy Press
Release Date : 2014-03-01
Personalisation written by Peter Beresford and has been published by Policy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-01 with Social Science categories.
Personalization has become a social policy buzzword in the twenty-first century as many organizations move steadily away from one-size-fits-all models of service. In this provocative book, Peter Beresford is joined by other top academics to challenge the personalization agenda. Although critical of one-size-fits-all approaches, they contend that personalization turns service users into consumers who are shopping in a care market. This does not facilitate better attunement to user needs, they argue, but an increased commodification of care that actually channels large profits toward a decreasing number of providers at the expense of service quality. A timely debate in an era when public programs are deeply embattled, Personalisation is a careful work of critical policy assessment.
Ebook Personalisation For Social Workers Opportunities And Challenges For Frontline Practice
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Author : Jenni Burton
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2012-06-16
Ebook Personalisation For Social Workers Opportunities And Challenges For Frontline Practice written by Jenni Burton and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-16 with Social Science categories.
“This helpful text represents another brick in the wall for social workers and social work students seeking to make sense of personalisation/person-centred support, personal budgets and the changing role of social work in the future … This book will help all concerned with social work make better sense of what this should look like - if it is to support social justice, inclusion and equality.” Professor Peter Beresford OBE, Brunel University and Chair, Shaping Our Lives "This informative text bases the Personalisation discussion on real life examples and perspectives, providing a balanced account of the opportunities and obstacles faced by all stakeholders engaged in this agenda .... The final chapter on managing change provides the reader with an opportunity to step forward in time and consider how Personalisation might be located within the historical timeline of delivering social care and whether concepts of co-production, empowerment and citizenship can in fact become central to this agenda. A book to get you 'thinking' and 'doing'." Ali Gardner, Senior Lecturer, Manchester Metropolitan University, UK "The authors have written a timely and highly topical book on the impact that Personalisation has and will have upon the world of Social Work. They do so in a very accessible way through highlighting the benefits of the model to all concerned, but crucially they explore some of the many concerns. In particular they address the anxieties expressed by qualified social workers upon their future role. … I shall certainly draw upon the text for my own teaching and learning and will encourage students and practitioners to do the same." Paul Hollingdale, Course Leader, University of Huddersfield, UK Personalisation remains a huge talking point in the world of social care. This timely book addresses the tensions, opportunities and challenges faced by social workers attempting to implement personal funding and support. Written by three academics with extensive first hand experience of supporting people in personalised ways, the book highlights the ethical dilemmas and complexities of frontline practice and is grounded in a pragmatic and creative approach to personalisation. The authors offer an honest representation of positive aspects of personalisation and examine areas that cause concern. The book also: Contains scenarios based on realistic examples of supporting service users and carers Recognises the political, social, cultural and individual factors that interplay in personalisation Provides a balance between an academic understanding of personalisation and application in practice Presents a vision for what the future would look like with fully implemented personalisation in adult social care
Technology And Intimacy Choice Or Coercion
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Author : David Kreps
language : en
Publisher: Springer
Release Date : 2016-08-24
Technology And Intimacy Choice Or Coercion written by David Kreps and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-24 with Computers categories.
This book constitutes the refereed proceedings of the 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, held in Salford, UK, in September 2016. The 26 revised full papers presented were carefully reviewed and selected from 34 submissions. The papers deal with the constantly evolving intimate relationship between humans and technology. They focus on three main themes: ethics, communications, and futures.
Design For Personalisation
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Author : Iryna Kuksa
language : en
Publisher: Routledge
Release Date : 2017-05-18
Design For Personalisation written by Iryna Kuksa and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-18 with Design categories.
The principle of personalisation appears in a range of current debates among design professionals, healthcare providers and educationalists about the implications of new technologies and approaches to consumer sovereignty for 'mass' provision. The potential of new technologies implies systems of provision that offer bespoke support to their users, tailoring services and experiences to suit individual needs. The assumption that individual choice automatically increases wellbeing has underlain the re-design of public services. Ubiquitous personalisation in screen-based environments gives individuals the sense that their personality is reflected back at them. Advances in Artificial Intelligence mean our personal intelligent agents have begun to acquire personality. Given its prevalence, it is appropriate to identify the scope of this phenomenon that is altering our relationship to the 'non-human' world. This book presents taxonomy of personalisation, and its potential consequences for the design profession as well as its ethical and political dimensions through a collection of essays from a range of academic perspectives. The thought-provoking introduction, conclusion and nine chapters present a well-balanced mixture of in-depth literature review and practical examples to deepen our understanding of the consequences of personalisation for our professional and personal lives. Collectively, this book points towards the implications of personalisation for design-led social innovation. This will be valuable reading for professionals in the design industry and health provision, as well as students of product design, fashion and sociology.
Personalisation Of Education In Contexts
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Author : Monica E. Mincu
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-02-11
Personalisation Of Education In Contexts written by Monica E. Mincu and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-11 with Education categories.
This volume addresses personalisation, a key education policy in England and a key issue identified by the OECD for the schools of the future. The central questions addressed are: Which are the main theoretical perspectives on personalisation? Which are the policy strategies in different contexts? Which ingredients and theories of personalisation as legitimated knowledge from abroad are locally adopted and adapted in different countries? What are the meanings and purposes of personalisation? Why does it come paradoxically to be implemented by teachers through grouping by ability? Which alliances between the public and the private sectors are proposed? Leading scholars in the comparative education field as well as scholars committed to understanding the design and substance of education processes and politics, such as Michael Fullan, Chris Watkins, Michael Peters, Michael Fielding, Giorgio Chiosso, Ruth Deakin Crick, Ferran Ferrer, and Baocun Liu, engage with personalisation from a plurality of theoretical frameworks and in relation to many national contexts. The volume, prefaced by Mark Ginsburg, presents two main perspectives which are simultaneously at work. In the first, personalisation is assessed as a recent and global education policy, in line with the current restructuring reforms of State administration worldwide. In the second perspective, personalisation is assumed to be not only a matter of recent education policy regarding school clients and their choices, but foremost a pedagogical theory, a reassembly of old and new pedagogical approaches under new reform discourses. The volume edited by Monica Mincu offers a remarkable map of the theoretical understandings which inform different educational politics and school practices. Personalisation tends to legitimising forms of autonomy and a flexible educational relationship and thus its connection to standardisation represents a salient issue of this work. Luciano Benadusi, University of Rome Moving from teaching/learning theories to theoretical, critical, historical and religious arguments about schooling and its reforms, the various contributions provide impressive insights into the possibilities and limits of personalization for school innovation. The reader is engaged in a dialogue about the specifics of personalization as a reform focus and the historical, social and comparative complexities in which such efforts are bound. Thomas S. Popkewitz, University of Wisconsin-Madison The volume represents a significant opportunity to engage with the possibilities of personalized/individualized learning environments. It is our duty to provide our children with such positive learning contexts, and over the last thirty years we have focused considerable effort on this area in Japan. Koji Kato, President of the Japanese Society of Education for Individual Development
Darwin S Medicine
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Author : Brian D. Smith
language : en
Publisher: Taylor & Francis
Release Date : 2016-10-14
Darwin S Medicine written by Brian D. Smith and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-14 with Business & Economics categories.
Darwin’s Medicine is the sequel to Brian D. Smith’s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin’s Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice. Through the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into: The mechanisms of evolution in this exceptional industry; The six great technological and social shifts that are shaping its landscape; The emergence of 26 distinct, new business models; and The lessons that enable firms to direct and accelerate their own evolution. These insights map out the industry’s complex, changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market. The book is essential reading for anyone working in or studying the pharmaceutical, medical technology and related sectors. It provides a unique and novel way of making sense of the transformation we can see going on around us and a practical, focused approach to managing a firm’s evolutionary trajectory.
Google Semantic Search In Ireland Personalisation Trust Influence Reliance Reputation And Ethics
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Author : Pierce Ivory
language : en
Publisher: GRIN Verlag
Release Date : 2016-05-02
Google Semantic Search In Ireland Personalisation Trust Influence Reliance Reputation And Ethics written by Pierce Ivory and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-02 with Business & Economics categories.
Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: First Class Honours, , course: Masters Degree in Digital Marketing - Semantic Search Personalisation, language: English, abstract: This research is an investigation into the Irish public's perception of Google search. The study examines the methods used by Google to present users with the most relevant and satisfactory search results. 95% of the online public in Ireland use Google as a search tool. This study aims to uncover true user sentiment in Ireland. The objectives of this research are to reveal how the Irish public view Google in regards to semantic search personalisation, trust, influence, reliance, reputation, and ethics. The existing literature revealed that Google's search engine has evolved from, one that used Boolean Search logic to match keywords, to a semantic engine that understands user intent and context. The literature also reveals how the younger 'Millennial' generation associate the Internet with one brand, Google. The literature examines search personalisation and how intuitive it has become as it serves us with content that matches our online behaviour. We discover that over-personalisation is narrowing our search bubble which in turn can blind us from other information outside our search reach. During the course of this study, a mixed method research was used to measure and discuss public opinion. This study has identified where literature has fallen short. Where gaps have appeared in the literature, qualitative meaning has been extracted from 3 groups of people from differing levels of technical ability and experience. It was discovered that age demographic affects how we view Google as a search engine. Quantitative findings revealed that 75% of users were aware of personalisation but 70% of these users were not always happy with the results. Although a general consensus was formed that personalisation was helpful in many respects, it was also argued, in some camps, that it breached ethical boundaries. Overall, there was a national split whether users considered personalisation ethical or not. This study leaves open the debate of how we perceive Google as a nation but it also gets closer to the truth of how we feel about the search engine on a personal level. The research also confirms that there is plenty of opportunity to carry out further studies into this area.