Personalisation In Mass Media Communication
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Personalisation In Mass Media Communication
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Author : Daniela Landert
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2014-02-04
Personalisation In Mass Media Communication written by Daniela Landert and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Language Arts & Disciplines categories.
It seems to be a truism that today’s news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative immediacy, for instance in the form of direct speech and first and second person pronouns. This model is applied to data from five British online news sites, demonstrating how individual features contribute to personalisation, how different features interact, and what personalisation strategies are used by news sites of different market orientations.
Leveraging Mobile Media
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Author : Valerie Feldmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-03-30
Leveraging Mobile Media written by Valerie Feldmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-30 with Business & Economics categories.
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Pragmatics Of Social Media
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Author : Christian Hoffmann
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-09-11
Pragmatics Of Social Media written by Christian Hoffmann and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-11 with Language Arts & Disciplines categories.
This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactively used to share and edit self- and other-generated textual and audio-visual messages. Its five parts offer state-of-the-art reviews and critical evaluations in the light of on-going developments: Part I The Nature of Social Media sets up the conceptual groundwork as it explores key concept such as social media, participation, privacy/publicness. Part II Social Media Platforms focuses on the pragmatics of single platforms such as YouTube, Facebook. Part III Social Media and Discourse covers the micro-and macro-level organization of social media discourse, while Part IV Social Media and Identity reveals the multifarious ways in which users collectively (re-)construct aspects of their identities. Part V Social Media and Functions/Speech Acts surveys pragmatic studies on speech act functions such as disagreeing, complimenting, requesting. Each contribution provides a state-of-the-art review together with a critical evaluation of the existing research.
The Future Of Political Leadership In The Digital Age
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Author : Agnieszka Kasińska-Metryka
language : en
Publisher: Routledge
Release Date : 2020-12-31
The Future Of Political Leadership In The Digital Age written by Agnieszka Kasińska-Metryka and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-31 with Political Science categories.
This book comprehensively describes the impact of modern technologies on political leadership by providing a new paradigm of the phenomenon of neo-leadership, that is political leadership oriented on creating both the image and political influence on the Internet. It examines its functioning in the new media environment and identifies the most important transforming trends, taking into account their impact on political and social relations in an era of dynamic technological development. Systematically exploring various dimensions of leadership, it presents new notions relevant in a networked world where leaders are created and conduct themselves against the backdrop of a technological revolution, including the development of AI, automation, algorithms and ultrafast networks, all of which strengthen or disrupt their impact and create a new set of virtual authorities exerting an increasing impact on society, ethical considerations and political life and requiring new methods for study. This book will be of key interest to scholars, students and practitioners of leadership and elite studies, media and communication studies, political marketing, political science, international relations; public policy, and sociology.
Pragmatics Of Fiction
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Author : Miriam A. Locher
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-04-10
Pragmatics Of Fiction written by Miriam A. Locher and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-10 with Language Arts & Disciplines categories.
Pragmatics of Fiction provides systematic orientation in the emerging field of studying pragmatics with/in fictional data. It provides an authoritative and accessible overview of this versatile new field in its methodological and theoretical richness. Giving center stage to fictional language allows scholars to review key concepts in sociolinguistics such as genre, style, voice, stance, dialogue, participation structure or features of orality and literariness. The contributors explore language as one of the creative tools to craft story worlds and characters by drawing on concepts such as regional, social and ethnic language variation, as well as multilingualism. Themes such as emotion, taboo language or impoliteness in fiction receive attention just as the challenges of translation and dubbing, the creation of past and future languages, the impact of fictional language on language change or the fuzzy boundaries of narratives. Each contribution, written by a leading specialist, gives a succinct, representative and up-to-date overview of research questions, theories, methods and recent developments in the field.
Mass Customization For Personalized Communication Environments Integrating Human Factors
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Author : Mourlas, Constantinos
language : en
Publisher: IGI Global
Release Date : 2009-10-31
Mass Customization For Personalized Communication Environments Integrating Human Factors written by Mourlas, Constantinos and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-31 with Computers categories.
"This book focuses on the customization of services and communication environments to advance user satisfaction--Provided by publisher.
The Routledge Companion To Social Media And Politics
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Author : Axel Bruns
language : en
Publisher: Routledge
Release Date : 2015-12-22
The Routledge Companion To Social Media And Politics written by Axel Bruns and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Social Science categories.
Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.
The Personalisation Of Politics In The Uk
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Author : Ana Inés Langer
language : en
Publisher: Manchester University Press
Release Date : 2012-04-24
The Personalisation Of Politics In The Uk written by Ana Inés Langer and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-24 with Political Science categories.
What does it mean to say that modern politics is personalized? To what extent is it more personalized than in the past, what is distinctive about contemporary forms of personalization and are these changes enduring? This book addresses these questions. It re-thinks the concept of personalization and develops an analytical framework for its study, in the process challenging current theorization and bridging the political science and media studies approaches to the subject. Moreover, it presents new, rich, and rigorous empirical data about how personalization has developed over time in the UK, from 1945 to 2009.Its conceptual depth and empirical range makes the book a must-read for anyone researching the phenomenon of personalization internationally, and a benchmark for future studies. It is also highly accessible to undergraduate and graduate students in political communication, British politics, and media studies.
The Personalization Of Politics In The European Union
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Author : Katjana Gattermann
language : en
Publisher: Oxford University Press
Release Date : 2022-08-25
The Personalization Of Politics In The European Union written by Katjana Gattermann and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-25 with Political Science categories.
The personalization of politics, whereby politicians increasingly become the main focus of political processes, is a prominent phenomenon in modern democracies that has received considerable scholarly attention in national politics. However, little is known about the scope, causes and consequences of personalization in European Union politics, although recent institutional and political developments suggest that such a trend is underway. This book sheds light onto this phenomenon by taking a comprehensive approach to understanding four key dimensions of personalization concerning institutions, media, politics, and citizens. In doing so, it relies on an innovative longitudinal and cross-country comparative research design and applies multiple methods. It argues that institutional personalization is a necessary but not sufficient pre-condition for media to increasingly report about individual politicians. It shows that media personalization fluctuates across country and over time, while Members of the European Parliament increasingly engage in personalized legislative and communicative behaviour. These developments are conditional upon domestic media and electoral systems and have limited effects on citizen attitudes and political awareness. The book concludes that as additional political actors gain formal individual responsibilities, European Union politics also becomes more complex to disentangle. Ultimately, institutions provide more effective cues than individual politicians both for media to inform citizens about European Union politics and for the latter to acquire information that may help them understand and evaluate European Union politics. These findings have important implications for the future of personalized politics in the European Union.
Datapublics
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Author : Jannie Møller Hartley
language : en
Publisher: Policy Press
Release Date : 2023-07-03
Datapublics written by Jannie Møller Hartley and has been published by Policy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Computers categories.
EPDF and EPUB available Open Access under CC-BY-NC-ND licence This book addresses new challenges to the formation of publics in datafied democracies. It proposes a fresh, complex and nuanced approach to understand 'datapublics' by considering datafication and public formation in the context of audience, journalism and infrastructure studies. The tightly woven chapters shed new light on how platforms, algorithms and their data infrastructure are embedded in journalistic values, discourses and practices, opening up new conditions for publics to display agency, mobilize and achieve legitimacy. This is a seminal contribution to debates about the future of media, journalism and civic practices.