Perspectives On Consumer Choice
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Perspectives On Consumer Choice
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Author : Gordon R. Foxall
language : en
Publisher: Springer
Release Date : 2016-10-11
Perspectives On Consumer Choice written by Gordon R. Foxall and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-11 with Business & Economics categories.
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.
Interpreting Consumer Choice
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Author : Gordon Foxall
language : en
Publisher: Routledge
Release Date : 2009-09-10
Interpreting Consumer Choice written by Gordon Foxall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Business & Economics categories.
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
Interpreting Consumer Choice
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Author : G. R. Foxall
language : en
Publisher:
Release Date : 2010
Interpreting Consumer Choice written by G. R. Foxall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Consumer behavior categories.
Selected Aspects Of Consumer Behavior
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Author :
language : en
Publisher:
Release Date : 1977
Selected Aspects Of Consumer Behavior written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Consumer behavior categories.
Consumer Behaviour Analysis The Behavioural Basis Of Consumer Choice
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Author : Gordon R. Foxall
language : en
Publisher: Taylor & Francis
Release Date : 2002
Consumer Behaviour Analysis The Behavioural Basis Of Consumer Choice written by Gordon R. Foxall and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
European Perspectives On Consumer Behaviour
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Author : Mary Lambkin
language : en
Publisher:
Release Date : 1998
European Perspectives On Consumer Behaviour written by Mary Lambkin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
With titles such as, "The Changing Consumer in the European Union", "How Consumers Trade Off Behavioral Costs and Benefits", and "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputations as Signals of Product Quality", this book offers a unique collection of forty of the most well-known and influential European consumer behavior papers from the last twenty years. Covers the four key areas of the foundations of consumer behavior, individual processes, social influences, and alternative approaches.
Perspectives In Consumer Behavior
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Author : Harold H. Kassarjian
language : en
Publisher: Scott Foresman
Release Date : 1981
Perspectives In Consumer Behavior written by Harold H. Kassarjian and has been published by Scott Foresman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
Handbook Of Developments In Consumer Behaviour
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Author : Victoria Wells
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012-01-01
Handbook Of Developments In Consumer Behaviour written by Victoria Wells and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Consumer Psychology In Behavioral Perspective
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Author : Gordon Foxall
language : en
Publisher: Beard Books
Release Date : 2004-12
Consumer Psychology In Behavioral Perspective written by Gordon Foxall and has been published by Beard Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12 with Psychology categories.
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
Understanding Consumer Choice
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Author : G. Foxall
language : en
Publisher: Springer
Release Date : 2005-03-11
Understanding Consumer Choice written by G. Foxall and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-11 with Business & Economics categories.
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.