Persuade People With Your Writing
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Persuade People With Your Writing
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Author : Karen Mannering
language : en
Publisher: Hachette UK
Release Date : 2012-12-28
Persuade People With Your Writing written by Karen Mannering and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-28 with Language Arts & Disciplines categories.
The ability to persuade people to agree with you can be crucial to your working life. This book will help you apply the psychology of persuasion to your writing. Persuasion expert Karen Mannering guides you through all aspects of business writing, from adverts to business plans, emails to Twitter Feeds, and letters to reports to produce sharper and more productive copy through the power of persuasion.
Teach Yourself Write Copy
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Author : Karen Mannering
language : en
Publisher:
Release Date : 2012
Teach Yourself Write Copy written by Karen Mannering and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business writing categories.
The ability to persuade people to agree with you can be crucial to your working life. This book will help you apply the psychology of persuasion to your writing. Persuasion expert Karen Mannering guides you through all aspects of business writing, from adverts to business plans, emails to Twitter Feeds, and letters to reports to produce sharper and more productive copy through the power of persuasion.
Writing To Persuade How To Bring People Over To Your Side
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Author : Trish Hall
language : en
Publisher: Liveright Publishing
Release Date : 2019-06-11
Writing To Persuade How To Bring People Over To Your Side written by Trish Hall and has been published by Liveright Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with Language Arts & Disciplines categories.
From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
How To Persuade People Who Don T Want To Be Persuaded
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Author : Joel Bauer
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-23
How To Persuade People Who Don T Want To Be Persuaded written by Joel Bauer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-23 with Business & Economics categories.
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
What Is Persuasive Writing
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Author : Charlotte Guillain
language : en
Publisher: Raintree
Release Date : 2016
What Is Persuasive Writing written by Charlotte Guillain and has been published by Raintree this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Authorship categories.
Writing Profit And Power
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Author : Jonathan Ma
language : en
Publisher:
Release Date : 2021-03-03
Writing Profit And Power written by Jonathan Ma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-03 with categories.
A proven seven-step framework of written persuasion that will dramatically grow your business and your influence. Writing, Profit and Power is a widely-endorsed book on persuasion, effective writing, and search engine optimization. It is about writing that makes an impact, sells, and contributes to developing a career. This book simplifies the complex, multidisciplinary subject and breaks persuasive writing into seven core principles. With these principles systematically translated into a seven-step framework, known as Persuasion Leap Approach (PLA), you will delve into neuroscience, consumer psychology, digital marketing, politics, and linguistics to understand how people are most vulnerable to your strategic moves - and suggestions. The PLA framework touches on every skill a persuasive writer must hone. These skills contribute to the success of a list of CEOs (Steve Jobs, Jeff Bezos), top-notch entrepreneurs (Richard Branson, Bill Gates), presidents (Thomas Jefferson, Barack Obama), political leaders (Martin Luther King, Winston Churchill), and bestselling authors (Robert Kiyosaki, Jordan Peterson). In essence, Jonathan Ma systematizes the steps for you to attain this power. Writing, Profit and Power will define practical persuasion principles, followed by a wide selection of tools to help you push through to each of these benchmarks. You can use the book in several ways. By putting the book's lessons into practice, you can: *Write with clarity to better articulate a message *Pierce into your audience's psychology to maneuver its needs and desires *Leverage other people's writing to exploit the untapped treasure of creativity *Learn how to mount emotional appeals to steer opinions in your favor *Tell stronger stories for your brand to build loyalty *Befriend your readers and search engines *Maintain seamless user experience for an omnichannel presence *Optimize your writing through A/B testing, keywords, and marketing attribution *Influence and sell anything to anyone regardless of context If you're an entrepreneur, business owner, marketer, copywriter, or author who wants to communicate stronger, this book is for you!
Brilliant Business Writing
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Author : Neil Taylor
language : en
Publisher: Pearson UK
Release Date : 2012-12-27
Brilliant Business Writing written by Neil Taylor and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-27 with Education categories.
Full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant. Brilliant outcomes Produce business writing people actually want to read Persuade and inspire people, sell more, or get that job Get a distinctive, powerful and engaging writing voice
Persuasive Writing
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Author : Peter Frederick
language : en
Publisher: Pearson UK
Release Date : 2012-09-26
Persuasive Writing written by Peter Frederick and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-26 with Business & Economics categories.
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
Hypnotic Writing
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Author : Joe Vitale
language : en
Publisher: John Wiley & Sons
Release Date : 2010-06-08
Hypnotic Writing written by Joe Vitale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-08 with Business & Economics categories.
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
The Necessary Art Of Persuasion
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Author : Jay A. Conger
language : en
Publisher: Harvard Business Review Press
Release Date : 2008-09-08
The Necessary Art Of Persuasion written by Jay A. Conger and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-08 with Business & Economics categories.
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.