Persuasion A Means Of Social Influence
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Persuasion A Means Of Social Influence
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Author : Winston Lamont Brembeck
language : en
Publisher: Prentice Hall
Release Date : 1976
Persuasion A Means Of Social Influence written by Winston Lamont Brembeck and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Psychology categories.
Persuasion
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Author : Winston Lamont Brembeck
language : en
Publisher:
Release Date : 1976
Persuasion written by Winston Lamont Brembeck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Persuasion (Psychology) categories.
Persuasion
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Author : Robert H Gass
language : en
Publisher: Routledge
Release Date : 2022-04-06
Persuasion written by Robert H Gass and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-06 with Psychology categories.
The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Persuasion A Means Of Social Influence 2 Ed
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Author : Winston Lamont Brembeck
language : en
Publisher:
Release Date : 1976
Persuasion A Means Of Social Influence 2 Ed written by Winston Lamont Brembeck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.
Persuasion A Means Of Social Influence Second Edition
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Author : Winston Lamont Brembeck
language : en
Publisher:
Release Date : 1976
Persuasion A Means Of Social Influence Second Edition written by Winston Lamont Brembeck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.
Persuasion
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Author : Robert H Gass
language : en
Publisher: Routledge
Release Date : 2015-07-17
Persuasion written by Robert H Gass and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-17 with Language Arts & Disciplines categories.
First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.
Perspectives On Persuasion Social Influence And Compliance Gaining
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Author : John S. Seiter
language : en
Publisher: Addison-Wesley Longman
Release Date : 2004
Perspectives On Persuasion Social Influence And Compliance Gaining written by John S. Seiter and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This collection of chapters written by some of the most important persuasion scholars of our time represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, "Perspectives On Persuasion, Social Influence, and Compliance Gaining" provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others. Features: Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect on the development of the theory or research, where it is going, and where it has been. The contributors come from multiple disciplines, including communication, psychology, and business, offering students multiple perspectives on the content. Introductions to each section provide students with the rationale for student, an appreciation of ethics, an orientation to each chapter, and an understanding of each chapter's contribution to the field. Early chapters on conceptualizations of persuasion, the history of the field, and theoretical developments give students the background necessary for understanding what persuasion is and how it functions Chapters on both theories of persuasion and the practice of persuasion in multiple contexts help students see the connection between theory and practice. Concrete examples of theories and concepts bring the text to life and help students more easily understand the material. Chapter on deception enables students to see how one of the most recently researched areas fits into the field of persuasion. "
Persuasion And Social Influence
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Author : Sarah Trenholm
language : en
Publisher:
Release Date : 1989
Persuasion And Social Influence written by Sarah Trenholm and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Psychology categories.
Influence
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Author : Robert B. Cialdini
language : en
Publisher: Pearson Scott Foresman
Release Date : 1988
Influence written by Robert B. Cialdini and has been published by Pearson Scott Foresman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Persuasion
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Author : Robert H. Gass
language : en
Publisher:
Release Date : 2013-02-01
Persuasion written by Robert H. Gass and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Influence (Psychology) categories.
"A comprehensive overview of persuasion theory" "Persuasion: Social Influence and Compliance Gaining" first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats -- print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning GoalsUpon completing this book, readers will be able to: Understand how persuasion works Discuss the impact culture has on persuasion Understand and identify key differences among persuasion, propaganda, and manipulation 0205956254 / 9780205956258 Persuasion: Social Inflence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package Package consists of 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card 0205912966 / 9780205912964 Persuasion: Social Influence and Compliance Gaining