Persuasion A Means Of Social Influence 2 Ed
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Persuasion
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Author : Robert H Gass
language : en
Publisher: Routledge
Release Date : 2015-07-17
Persuasion written by Robert H Gass and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-17 with Language Arts & Disciplines categories.
First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.
Persuasion A Means Of Social Influence 2 Ed
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Author : Winston Lamont Brembeck
language : en
Publisher:
Release Date : 1976
Persuasion A Means Of Social Influence 2 Ed written by Winston Lamont Brembeck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.
Persuasion
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Author : Robert H Gass
language : en
Publisher: Routledge
Release Date : 2022-04-06
Persuasion written by Robert H Gass and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-06 with Psychology categories.
The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Persuasion A Means Of Social Influence Second Edition
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Author : Winston Lamont Brembeck
language : en
Publisher:
Release Date : 1976
Persuasion A Means Of Social Influence Second Edition written by Winston Lamont Brembeck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.
Persuasion
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Author : Winston Lamont Brembeck
language : en
Publisher:
Release Date : 1976
Persuasion written by Winston Lamont Brembeck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Persuasion (Psychology) categories.
The Sage Handbook Of Persuasion
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Author : James Price Dillard
language : en
Publisher: SAGE Publications
Release Date : 2012-09-19
The Sage Handbook Of Persuasion written by James Price Dillard and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-19 with Language Arts & Disciplines categories.
The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.
Persuasion
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Author : Winston Lamont Brembeck
language : en
Publisher:
Release Date : 1976
Persuasion written by Winston Lamont Brembeck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Persuasion (Psychology) categories.
Persuasion
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Author : Robert H. Gass
language : en
Publisher:
Release Date : 2013-02-01
Persuasion written by Robert H. Gass and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Influence (Psychology) categories.
"A comprehensive overview of persuasion theory" "Persuasion: Social Influence and Compliance Gaining" first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats -- print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning GoalsUpon completing this book, readers will be able to: Understand how persuasion works Discuss the impact culture has on persuasion Understand and identify key differences among persuasion, propaganda, and manipulation 0205956254 / 9780205956258 Persuasion: Social Inflence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package Package consists of 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card 0205912966 / 9780205912964 Persuasion: Social Influence and Compliance Gaining
Persuasion
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Author : Daniel J. O′Keefe
language : en
Publisher: SAGE Publications
Release Date : 2015-02-18
Persuasion written by Daniel J. O′Keefe and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-18 with Language Arts & Disciplines categories.
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.
Perspectives On Persuasion Social Influence And Compliance Gaining
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Author : John S. Seiter
language : en
Publisher: Addison-Wesley Longman
Release Date : 2004
Perspectives On Persuasion Social Influence And Compliance Gaining written by John S. Seiter and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This collection of chapters written by some of the most important persuasion scholars of our time represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, "Perspectives On Persuasion, Social Influence, and Compliance Gaining" provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others. Features: Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect on the development of the theory or research, where it is going, and where it has been. The contributors come from multiple disciplines, including communication, psychology, and business, offering students multiple perspectives on the content. Introductions to each section provide students with the rationale for student, an appreciation of ethics, an orientation to each chapter, and an understanding of each chapter's contribution to the field. Early chapters on conceptualizations of persuasion, the history of the field, and theoretical developments give students the background necessary for understanding what persuasion is and how it functions Chapters on both theories of persuasion and the practice of persuasion in multiple contexts help students see the connection between theory and practice. Concrete examples of theories and concepts bring the text to life and help students more easily understand the material. Chapter on deception enables students to see how one of the most recently researched areas fits into the field of persuasion. "