Persuasive Kommunikation Die Kunst Der Berredung
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Persuasive Kommunikation Die Kunst Der Berredung
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Author : Nina Hesse
language : de
Publisher: GRIN Verlag
Release Date : 2016-10-17
Persuasive Kommunikation Die Kunst Der Berredung written by Nina Hesse and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-17 with Psychology categories.
Studienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Sozialpsychologie, Note: 1,3, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Düsseldorf früher Fachhochschule (Wirtschaftspsychologie), Veranstaltung: Sozialpsychologie, Sprache: Deutsch, Abstract: Schon das Johannesevangelium, eines der zentralen Werke des christlichen Glaubens, verwendet eine Kommunikationstechnik, die nach heutigem Verständnis der Persuasion zugeordnet werden kann, und die aus rein linguistischer Betrachtung heraus, sich durch die gesamte Schöpfungsgeschichte zieht. Die Frage ob und wie Menschen zu beeinflussen sind ist vermutlich eine der ältesten, wenn nicht gar so alt wie der Mensch selbst. Doch die historisch datierbaren Anfänge der Persuasion reichen, über die biblische Geschichte hinaus, bis in das Altertum zurück und lassen sich – wie auch die der meisten Wissenschaften – in der Philosophie finden. So sagte schon Aristoteles, dass es drei Arten der Überzeugung gibt. Die erste hängt vom Charakter des Sprechers ab, die zweite von seiner Begabung, die Zuhörer in einen von ihm gewünschten geistigen Zustand zu versetzen, und die dritte vom Beweis oder scheinbaren Beweis, der durch die Worte selbst gegeben wird. Bereits vor Aristoteles systematischer Darstellung der Redekunst kursierten entsprechende Handbücher, welche die Praxis lehrten. Zunehmend entwuchsen auch ideologische Konflikte zwischen den Vertretern der verschiedenen Denkströmungen. Der platonische Dialog beleuchtet das Motiv der Rede, hervorgehend aus den unterschiedlichen Auffassungen des sittlich sokratischen Individualismus zu der relativistischen Sicht der Sophisten. Während das sokratische Postulat gilt, durch die Rede zur Wahrheit hinzuführen, legitimieren die Sophisten die „Überredung mit der Ansicht, dass eine Wahrheit nicht existiere oder wenn, nicht erkennbar sei.“ (Duthel, 2013, S. 71). Nach sophistischem Verständnis geht es bei der Rede nur um die Überredungskraft, selbst wenn die Person von falschen oder widersprüchlichen Inhalten überzeugt werden soll. Die nachfolgende Arbeit orientiert sich an einigen der wichtigsten Erkenntnissen empirischer Persuasionsforschung des 20. Jahrhunderts. Der Begriffsdefinition folgt eine Einführung zur Einstellungsbildung und deren Modulation. Als Gegenstand werden Berichte zahlreicher Experimente US-amerikanischer Sozialpsychologen herangezogen, die als Yale-Ansatz zur Einstellungsänderung in der Wissenschaft Verbreitung finden. Um ein besseres Verständnis darüber zu erlangen, in welchen verschiedenen Modalitäten persuasive Kommunikation abläuft, werden im abschließenden Teil dieser Arbeit Informationsverarbeitungsmodelle vorgestellt, die auf einen konkreten Marketingkontext angewandt werden.
Verkaufen Flirten F Hren
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Author : Klaus Schönbach
language : de
Publisher: Springer-Verlag
Release Date : 2019-02-07
Verkaufen Flirten F Hren written by Klaus Schönbach and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-07 with Language Arts & Disciplines categories.
Wie und warum gelingt es uns, andere Menschen dazu zu bewegen, etwas für uns zu tun – ein Produkt zu kaufen, uns zu helfen, sich (ver)führen zu lassen? Eine Einführung in die persuasive Kommunikation von einem der auch international bekanntesten deutschen Kommunikationswissenschaftler, auf der Erfahrung mit Seminaren, Vorlesungen und Kursen aus mehr als 30 Jahren aufgebaut – und auf dem neuesten Stand der Wissenschaft. Augenzwinkernd, aber seriös. Praktisch, aber mit gründlichem theoretischen Hintergrund. Mit allen Quellenangaben zum Weiterlesen. Für die vierte Auflage wurde der Band aktualisiert und gründlich überarbeitet..
The Art Of Persuasive Communication
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Author : Richard Storey
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 1997
The Art Of Persuasive Communication written by Richard Storey and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business communication categories.
Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.
The Art Of Persuasive Communication
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Author : Johann C. De Wet
language : en
Publisher:
Release Date : 2017
The Art Of Persuasive Communication written by Johann C. De Wet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Communication categories.
Art Of Persuasive Communication
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Author : Johann C. De Wet
language : en
Publisher:
Release Date : 1991-12-31
Art Of Persuasive Communication written by Johann C. De Wet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-12-31 with Communication categories.
Contemporary persuasive and propaganda techniques are examined against the backdrop of rhetoric's history as a political instrument and an art form. The text is grounded in theory but aims to be considerate of the practical dimensions of persuasion.
Qualitative Evaluation
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Author : Ian Shaw
language : en
Publisher: SAGE
Release Date : 1999-07-28
Qualitative Evaluation written by Ian Shaw and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-28 with Social Science categories.
Looking for a practical introduction to the strategies and methods of qualitative evaluation? Ian Shaw shows how evaluation practice can utilize qualitative approaches to gain an understanding that more traditional quantitative approaches may fail to do. Three broad sections include discussions of: the foundations of evaluation and recent trends; evaluation and action programmes; and the practice of evaluation (including design, data collection and analysis). Exercises for each chapter show students how to apply the issues, approaches and methods illustrated.
Qualitative Research Through Case Studies
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Author : Max Travers
language : en
Publisher: SAGE
Release Date : 2001-05-23
Qualitative Research Through Case Studies written by Max Travers and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-23 with Social Science categories.
`The great strength of this book is that it provides a clear and well-structured overview of some of the diverse approaches that are currently available within the qualitative tradition′ - British Journal of Educational Psychology Although most undergraduates are able to collect qualitative data without too much difficulty, they are often less successful in turning this into an interesting, theoretically-informed analysis. Qualitative Research through Case Studies will help students improve the quality of their work through introducing a wide range of traditions, including interpretive approaches such as grounded theory, dramaturgical analysis, ethnomethodology and conversation analysis and political approaches such as critical discourse analysis, feminism and postmodern ethnography. Each chapter introduces the theoretical assumptions of the tradition through discussing a number of case-studies: classic or exemplary studies which illustrate how different researchers have used qualitative methods in researching a variety of topics. There are also practical hints on designing undergraduate projects, exercises and a guide to further reading. The book is intended for students in a wide range of disciplines and should be particularly useful for complete beginners who are interested in conducting qualitative research as part o
Using Foucault S Methods
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Author : Gavin Kendall
language : en
Publisher: SAGE
Release Date : 1998-12-04
Using Foucault S Methods written by Gavin Kendall and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-12-04 with Social Science categories.
`As a companion to Foucault′s original texts, carefully showing what he′s done and why - and how that could be applied elsewhere - it′s outstanding′ - www.theory.org.uk `Very much a `hands-on′ tool kit of a book, scholarly but accessible.... a very useful textbook which approaches its subject in an original way′ - Sociological Research Online `At last, a student-friendly guide that answers the question: "Yes, but how do you do Foucault?" Kendall and Wickham address the thorny question of how-to-Foucault in a clear, distinctive manner that stands out in the secondary literature on this important thinker′ - Toby Miller, New York University This book provides a clear, straightforward guide to those who want to apply the work of Foucault to their own field of interest. The authors employ an accessible style to encourage readers to engage with Foucault′s work by tackling the issues that students most often raise. The book is organized around the following themes: history, archaeology, genealogy and discourse as the cornerstones of Foucault′s methods; and science and culture as important objects of analysis for those using Foucault′s methods. The book enables the reader to understand how Foucault′s contribution to social thought can be applied and opens up possibilities for researchers to use Foucault rather than merely discuss him.
Categories In Text And Talk
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Author : Georgia Lepper
language : en
Publisher: SAGE
Release Date : 2000-09-22
Categories In Text And Talk written by Georgia Lepper and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-22 with Language Arts & Disciplines categories.
This is the first practical book on how to apply Harvey Sacks' membership categorization analysis technique, an increasingly influential method for conversation analysis. Categorization analysis is a method for the study of situated social action and offers a complementary method to the traditional sequential analysis used in the study of naturally occurring talk and text.
Racism At The Top
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Author : Ruth Wodak
language : en
Publisher:
Release Date : 2000
Racism At The Top written by Ruth Wodak and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Ethinc conflict categories.