Peter Spurway S Practical Powerful And Effective Guide To Media Relations
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Peter Spurway S Practical Powerful And Effective Guide To Media Relations
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Author : Peter Spurway
language : en
Publisher: Xlibris Corporation
Release Date : 2017-03-15
Peter Spurway S Practical Powerful And Effective Guide To Media Relations written by Peter Spurway and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-15 with Education categories.
Too many people are afraid of the media. What do they want? What will they ask? Why cant they just leave us alone? Be not afraid. The answers to these and many other questions are inside. You can discern the medias motives. You can anticipate what theyll ask. And you can be well-prepared to answer their questions and advance your agenda. And its not half as hard as you might think. A solid, professional working relationship with the media is in your best interestsespecially when things go wrong. And they will go wrong. This practical, powerful, and effective guide will show you how to use the control you dont realize you have to manage your relationship with the media to your benefit and theirs. You will learn how to prepare and deliver your messages effectively, even in a hostile environment when the chips are down.
Effective Writing Skills For Public Relations
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Author : John Foster
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Effective Writing Skills For Public Relations written by John Foster and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
'John Foster's book is a 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject.'Writing MagazineEffective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.This third edition includes five new chapters covering editing skills, the importance of written tone of voice, what makes a good annual report, the legal issues facing writers and the use of Americanisms. Standard proof correction marks are included together with a glossary of terms.This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
The World Of Ucl
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Author : Negley Harte
language : en
Publisher: UCL Press
Release Date : 2018-05-21
The World Of Ucl written by Negley Harte and has been published by UCL Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-21 with Education categories.
From its foundation in 1826, UCL embraced a progressive and pioneering spirit. It was the first university in England to admit students regardless of religion and made higher education affordable and accessible to a much broader section of society. It was also effectively the first university to welcome women on equal terms with men. From the outset UCL showed a commitment to innovative ideas and new methods of teaching and research. This book charts the history of UCL from 1826 through to the present day, highlighting its many contributions to society in Britain and around the world. It covers the expansion of the university through the growth in student numbers and institutional mergers. It documents shifts in governance throughout the years and the changing social and economic context in which UCL operated, including challenging periods of reconstruction after two World Wars. Today UCL is one of the powerhouses of research and teaching, and a truly global university. It is currently seventh in the QS World University Rankings. This completely revised and updated edition features a new chapter based on interviews with key individuals at UCL. It comes at a time of ambitious development for UCL with the establishment of an entirely new campus in East London, UCL East, and Provost Michael Arthur’s ‘UCL 2034’ strategy which aims to secure the university’s long-term future and commits UCL to delivering global impact.
Improving The Airport Customer Experience
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Author : Bruce J. Boudreau
language : en
Publisher:
Release Date : 2016
Improving The Airport Customer Experience written by Bruce J. Boudreau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Airports categories.
"TRB's Airport Cooperative Research Program (ACRP) Report 157: Improving the Airport Customer Experience documents notable and emerging practices in airport customer service management that increase customer satisfaction, recognizing the different types of customers (such as passengers, meeters and greeters, and employees) and types and sizes of airports. It also identifies potential improvements that airports could make for their customers." -- Publisher's description
Principles Of Soil And Plant Water Relations
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Author : M.B. Kirkham
language : en
Publisher: Academic Press
Release Date : 2014-04-21
Principles Of Soil And Plant Water Relations written by M.B. Kirkham and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-21 with Science categories.
Principles of Soil and Plant Water Relations, 2e describes the principles of water relations within soils, followed by the uptake of water and its subsequent movement throughout and from the plant body. This is presented as a progressive series of physical and biological interrelations, even though each topic is treated in detail on its own. The book also describes equipment used to measure water in the soil-plant-atmosphere system. At the end of each chapter is a biography of a scientist whose principles are discussed in the chapter. In addition to new information on the concept of celestial time, this new edition also includes new chapters on methods to determine sap flow in plants dual-probe heat-pulse technique to monitor water in the root zone. - Provides the necessary understanding to address advancing problems in water availability for meeting ecological requirements at local, regional and global scales - Covers plant anatomy: an essential component to understanding soil and plant water relations
The Conservation Biology Of Tortoises
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Author : IUCN/SSC Tortoise and Freshwater Turtle Specialist Group
language : en
Publisher: IUCN
Release Date : 1989
The Conservation Biology Of Tortoises written by IUCN/SSC Tortoise and Freshwater Turtle Specialist Group and has been published by IUCN this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Nature conservation categories.
Epidemiology Of Injury In Olympic Sports
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Author : Dennis J. Caine
language : en
Publisher: John Wiley & Sons
Release Date : 2009-09-22
Epidemiology Of Injury In Olympic Sports written by Dennis J. Caine and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-22 with Medical categories.
This new volume in the Encyclopaedia of Sports Medicine series, published under the auspices of the International Olympic Committee, provides a state-of-the- art account of the epidemiology of injury across a broad spectrum of Olympic sports. The book uses the public health model in describing the scope of the injury problem, the associated risk factors, and in evaluating the current research on injury prevention strategies described in the literature. Epidemiology of Injury in Olympic Sports comprehensively covers what is known about the distribution and determinants of injury and injury rates in each sport. The editors and contributors have taken an evidence-based approach and adopted a uniform methodology to assess the data available. Each chapter is illustrated with tables which make it easy to examine injury factors between studies within a sport and between sports. With contributions from internationally renowned experts, this is an invaluable reference book for medical doctors, physical therapists and athletic trainers who serve athletes and sports teams, and for sports medicine scientists and healthcare professionals who are interested in the epidemiological study of injury in sports.
Contested Terrain
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Author : Steven Ratuva
language : en
Publisher: ANU Press
Release Date : 2019-09-10
Contested Terrain written by Steven Ratuva and has been published by ANU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-10 with Political Science categories.
Contested Terrain provides a cutting-edge, comprehensive and innovative approach to critically analysing the multidimensional and contested nature of security narratives, justified by different ideological, political, cultural and economic rationales. This is important in a complex and ever-changing situation involving a dynamic interplay between local, regional and global factors. Security narratives are constructed in multiple ways and are used to frame our responses to the challenges and threats to our sense of safety, wellbeing, identity and survival but how the narratives are constructed is a matter of intellectual and political contestation. Using three case studies from the Pacific (Fiji, Tonga and Solomon Islands), Contested Terrain shows the different security challenges facing each country, which result from their unique historical, political and socio-cultural circumstances. Contrary to the view that the Pacific is a generic entity with common security issues, this book argues for more localised and nuanced approaches to security framing and analysis.
Cyberprotest
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Author : Jenny Pickerill
language : en
Publisher: Manchester University Press
Release Date : 2003
Cyberprotest written by Jenny Pickerill and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computers categories.
Cyberprotest is an exploration of contemporary radical internet activism in Britain. It investigates the context, tensions and outcomes of environmentalists' use of the internet. Examining a wide variety of groups—from radical direct action protesters to the political lobbying of Friends of the Earth—it allows activists to speak of their experiences, challenges and innovations, providing a unique insight into the workings of frontline activism. Internet use in all levels of activism—from long-running campaigns to short-term intense tactics—is analysed in the quest to determine the value of this much-hyped technology. The book documents the negotiations and achievements of environmentalists both in dealing with the tensions of using environmentally damaging technology and in avoiding surveillance and counter-strategies. It also examines how they use the internet in a participatory manner, to aid mobilisation and to add to their tactical repertoire. It reflects upon the implications of these uses for political campaigning and identifies emerging trends in the forms and processes of the environmental movement. This book will appeal to those interested in politics and the environment or who have a concern for the politics of the internet and activism.
Severe Asthma
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Author : Kian Fan Chung
language : en
Publisher:
Release Date : 2019
Severe Asthma written by Kian Fan Chung and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Severe asthma is a form of asthma that responds poorly to currently available medication, and its patients represent those with greatest unmet needs. In the last 10 years, substantial progress has been made in terms of understanding some of the mechanisms that drive severe asthma; there have also been concomitant advances in the recognition of specific molecular phenotypes. This ERS Monograph covers all aspects of severe asthma - epidemiology, diagnosis, mechanisms, treatment and management - but has a particular focus on recent understanding of mechanistic heterogeneity based on an analytic approach using various 'omics platforms applied to clinically well-defined asthma cohorts. How these advances have led to improved management targets is also emphasised. This book brings together the clinical and scientific expertise of those from around the world who are collaborating to solve the problem of severe asthma.