Picture Your Business Strategy Transform Decisions With The Power Of Visuals
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Picture Your Business Strategy Transform Decisions With The Power Of Visuals
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Author : Christine Chopyak
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-05-31
Picture Your Business Strategy Transform Decisions With The Power Of Visuals written by Christine Chopyak and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Business & Economics categories.
PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDS Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success. If you want to go beyond drawing on the back of a napkin, this book shows you how. Picture Your Business Strategy will help you master the principles of "strategic illustration," a proven system for visualizing ideas. Pictures and strategy come to life in the board, conference, or meeting room quickly, easily, and brilliantly. With just a few markers and paper, you can: Use pictures to restructure, reorganize, and rethink your business plan Draw lines between people, processes, and productivity Create new business possibilities through pictures and idea sharing Chart your progress with benchmarks and goal lines Create a project activity map that allows you and your team to see the big picture--and make it succeed Packed with clever drawing tips and simple templates to help you unlock your creativity, this inspiring book gives you everything you need to start bringing your big ideas to life. Developed by Christine Chopyak at Alchemy: The Art of Transforming Business, the book provides a fresh new business model for developing specific "seeable" actions that can be measured, tracked, and cascaded into other priority areas. There are so many practical, purposeful ways to use drawings in your everyday work environment, you'll wonder why you never did it before. Most important, you and your team will learn how to turn strategic illustrations into real-world results. Whether you're a boardroom doodler, corporate cartoonist, or Picasso for fun and profit, Picture Your Business Strategy will help you draw your way to success. "With this approach, organizations can create a cohesive and authentic understanding among teams that ultimately leads to increased motivation and bottom-line results. Chris shows us that drawing isn't just for kids, it's for leaders looking for a competitive advantage." --Tamara Kleinberg, serial entrepreneur and founder of TheShuuk.com "A brilliant piece of work that brings together the finite world of words with the infinite possibilities of pictures, taking strategic thinking and collective wisdom to a whole new level and presenting a more colorful way of imagining/imaging the future." -- Sabina Spencer, business strategist and author of The Heart of Leadership
Picture Your Business Strategy Transform Decisions With The Power Of Visuals
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Author : Christine Chopyak
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-05-14
Picture Your Business Strategy Transform Decisions With The Power Of Visuals written by Christine Chopyak and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-14 with Business & Economics categories.
PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDS Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success. If you want to go beyond drawing on the back of a napkin, this book shows you how. Picture Your Business Strategy will help you master the principles of "strategic illustration," a proven system for visualizing ideas. Pictures and strategy come to life in the board, conference, or meeting room quickly, easily, and brilliantly. With just a few markers and paper, you can: Use pictures to restructure, reorganize, and rethink your business plan Draw lines between people, processes, and productivity Create new business possibilities through pictures and idea sharing Chart your progress with benchmarks and goal lines Create a project activity map that allows you and your team to see the big picture--and make it succeed Packed with clever drawing tips and simple templates to help you unlock your creativity, this inspiring book gives you everything you need to start bringing your big ideas to life. Developed by Christine Chopyak at Alchemy: The Art of Transforming Business, the book provides a fresh new business model for developing specific "seeable" actions that can be measured, tracked, and cascaded into other priority areas. There are so many practical, purposeful ways to use drawings in your everyday work environment, you'll wonder why you never did it before. Most important, you and your team will learn how to turn strategic illustrations into real-world results. Whether you're a boardroom doodler, corporate cartoonist, or Picasso for fun and profit, Picture Your Business Strategy will help you draw your way to success. "With this approach, organizations can create a cohesive and authentic understanding among teams that ultimately leads to increased motivation and bottom-line results. Chris shows us that drawing isn't just for kids, it's for leaders looking for a competitive advantage." --Tamara Kleinberg, serial entrepreneur and founder of TheShuuk.com "A brilliant piece of work that brings together the finite world of words with the infinite possibilities of pictures, taking strategic thinking and collective wisdom to a whole new level and presenting a more colorful way of imagining/imaging the future." -- Sabina Spencer, business strategist and author of The Heart of Leadership
Big Picture Strategy
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Author : Marta Dapena Baron
language : en
Publisher: John Wiley & Sons
Release Date : 2021-08-19
Big Picture Strategy written by Marta Dapena Baron and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-19 with Business & Economics categories.
Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.
Predictable Magic
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Author : Deepa Prahalad
language : en
Publisher: Pearson Prentice Hall
Release Date : 2010-07-19
Predictable Magic written by Deepa Prahalad and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-19 with Business & Economics categories.
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
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Author : クリスティーン・チョピアク
language : ja
Publisher: CCCメディアハウス
Release Date : 2014-12-18
written by クリスティーン・チョピアク and has been published by CCCメディアハウス this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
手描きのイラストで「戦略の共有化」「問題の発見・解決」が驚くほど簡単になる！ 組織内につねにビジネスチャンスをつくる風土ができる「戦略ビジュアル化」の効果を解説。
Desenhe Sua Estrat Gia De Neg Cios
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Author : Christine Chopyak
language : pt-BR
Publisher: DVS Editora
Release Date : 2015-12-07
Desenhe Sua Estrat Gia De Neg Cios written by Christine Chopyak and has been published by DVS Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-07 with Business & Economics categories.
- Livro mostra como transformar ilustrações estratégicas em resultados reais. - Desenhos e gráficos mobilizam os dois lados do cérebro e liberam a imaginação para novas possibilidades de negócios. Desenhe sua Estratégia de Negócios: Transforme decisões com o poder dos elementos visuais (DVS Editora), de Christine Chopyak, mostra como empresas estão obtendo sucesso com o uso de ilustrações e cores em suas estratégias. O livro parte de estudos cientí¬ficos que demonstram o poder da utilização de figuras, desenhos e gráficos em mobilizar os dois lados do cérebro e, com isso, aproveitar-se da imaginação para propiciar novas possibilidades de negócios – que, de outro modo, poderiam passar despercebidas. Desenhe sua Estratégia de Negócios irá ajudar o leitor a se tornar um mestre nos princípios da ilustração estratégica – um sistema comprovado para a visualização de ideias. Imagens e estratégias ganham vida nas salas de reuniões e conferências, de um jeito rápido, fácil e inteligente. De posse de apenas algumas canetas piloto e papel, o livro mostra como: - Usar figuras para reestruturar, reorganizar e repensar seu plano de negócios, - Estabelecer linhas comuns entre pessoas, processos e produtividade, - Criar novas possibilidades de negócios por meio das ¬ figuras e do compartilhamento de ideias, - Mapear seu progresso com benchmarks e objetivos, - Criar um mapa com um projeto de atividades que permita que você e sua equipe vejam o quadro geral – e, com isso, tornem esse projeto mais bem-sucedido. O livro, voltado a pessoas acostumadas a desenhar ou não, está repleto de dicas inteligentes de desenho e estruturas simples que ajudam a liberar a criatividade para colocar ideias em prática.
Start With Why
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Author : Simon Sinek
language : en
Publisher: Penguin UK
Release Date : 2011-10-06
Start With Why written by Simon Sinek and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-06 with Business & Economics categories.
THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK! DISCOVER YOUR PURPOSE WITH ONE SIMPLE QUESTION: WHY? 'One of the most incredible thinkers of our time; someone who has influenced the way I think and act every day' Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast ***** Why are some people more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because it doesn't matter what you do, it matters WHY you do it. Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success. How you lead, inspire, live, it all starts with why. WHAT READERS ARE SAYING: 'It's amazing how a book can change the course of your life, and this book did that.' 'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.' 'What he does brilliantly is demonstrate his own why - to inspire others - throughout.'
The Power Of Your Life
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Author : Grietjie Verhoef
language : en
Publisher: Oxford University Press
Release Date : 2018
The Power Of Your Life written by Grietjie Verhoef and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Business & Economics categories.
This book explores a century of business development of The South African Life Assurance Company, from a specific local focus to a national conglomerate expanding into global insurance markets. Established as a strategic vehicle to address Afrikaner economic marginalization and abject poverty at the beginning of the twentieth century, Sanlam has displayed both path dependence and a dynamic adaptability to complex changing contexts to become a global player. The strategic convergence of economic empowerment through the mobilization of savings into insurance products, as well as Afrikaner nationalism, assisted this growth. Sanlam has played an a-typical role in the economic empowerment of an ethnic entity through extensive investments into the industrializing South African economy. This strategic diversion created operational limitations that were only resolved early in the twenty-first century. As globalization, financial deregulation, and weakened Afrikaner political and social hegemony manifested, strategic change management relied on the path dependence of empowerment strategies to address new markets with similar needs to those of the early stakeholder market of 1918. The former mutual life office demutualized operations to become a diversified financial services group of companies operating across almost the entire African continent, as well as in India, Malaysia, and the UK. This volume presents a business history of strategic management of an insurance enterprise, and its transformation from a defined cultural context into an international empowerment strategy through innovation on all levels of business operation and organization. This book is an Open Access publication, available online under a CC BY-NC-ND 4.0 license.
Digital Transformation And Corporate Branding
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Author : Maria Teresa Cuomo
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29
Digital Transformation And Corporate Branding written by Maria Teresa Cuomo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Data Driven Business Transformation
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Author : Peter Jackson
language : en
Publisher: John Wiley & Sons
Release Date : 2019-05-28
Data Driven Business Transformation written by Peter Jackson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-28 with Mathematics categories.
OPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS Data Driven Business Transformation illustrates how to find the secrets to fast adaptation and disruptive origination hidden in your data and how to use them to capture market share. Digitalisation – or the Digital Revolution – was the first step in an evolving process of analysis and improvement in the operations and administration of commerce. The popular author team of Caroline Carruthers and Peter Jackson, two global leaders in data transformation and education, pick up the conversation here at the next evolutionary step where data from these digital systems generates value, and really use data science to produce tangible results. Optimise the performance of your company through data-driven processes by: Following step-by-step guidance for transitioning your company in the real world to run on a data-enabled business model Mastering a versatile set of data principles powerful enough to produce transformative results at any stage of a business’s development Winning over the hearts of your employees and influencing a cultural shift to a data-enabled business Reading first-hand stories from today’s thought leaders who are shaping data transformation at their companies Enable your company’s data to lift profits with Data Driven Business Transformation.