Planning An Applied Research Project In Hospitality Tourism And Sports
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Planning An Applied Research Project In Hospitality Tourism And Sports
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Author : Frederic B. Mayo
language : en
Publisher: John Wiley & Sons
Release Date : 2013-10-28
Planning An Applied Research Project In Hospitality Tourism And Sports written by Frederic B. Mayo and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-28 with Social Science categories.
Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical. The book provides basic, yet comprehensive information about doing research, and can be used not only in a “research methods” course where students will have to plan and conduct a research project, but also in earlier course work to help students learn to write research papers. Planning an Applied Research Project in Hospitality, Tourism and Sports covers a range of subjects including: selecting a topic, conducting a literature review, developing a coherent design, and using various research techniques such as interviews, questionnaires, and observations. It also contains information on analyzing data once it has been collected and developing a proposal to obtain support before undertaking a research project. Unique coverage includes: 2 chapters on conducting and writing a literature review, 1 chapter on analyzing data (from both a qualitative and quantitative perspective), 1 chapter on writing a research proposal, and 3 detailed chapters on techniques.
Planning An Applied Research Project In Hospitality Tourism And Sports Wiley E Text Reg Card
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Author : Mayo
language : en
Publisher:
Release Date : 2013-10-18
Planning An Applied Research Project In Hospitality Tourism And Sports Wiley E Text Reg Card written by Mayo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with categories.
Planning Research In Hospitality And Tourism
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Author : Levent Altinay
language : en
Publisher: Routledge
Release Date : 2015-10-23
Planning Research In Hospitality And Tourism written by Levent Altinay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-23 with Business & Economics categories.
Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: • increased coverage of research design strategies including sampling, ethnography and experimental design • inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) • new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research • online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.
Strategic Event Leveraging
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Author : Vassilios Ziakas
language : en
Publisher: CABI
Release Date : 2021-10-25
Strategic Event Leveraging written by Vassilios Ziakas and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-25 with Travel categories.
This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events. Encompassing all events including sport, cultural and business, it also covers all kinds of benefits that can be leveraged and lead to sustainability through triple-bottom-line assessment. The book takes an interdisciplinary approach to cross boundaries and creates linkages among the parent disciplines (sport management; events, hospitality and tourism; leisure studies, parks and recreation) and general disciplines (management, marketing, sociology, anthropology, urban and regional planning). Building a truly global and transdisciplinary framework, the author provides direction and possibilities that can lead to new forms of leveraging, making this an excellent resource for researchers, practitioners and students interested in event management and policy, sport management, recreation and leisure, and hospitality, tourism and festival management.
Handbook Of Marketing Research Methodologies For Hospitality And Tourism
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Author : Ronald A. Nykiel
language : en
Publisher: Routledge
Release Date : 2007-08-13
Handbook Of Marketing Research Methodologies For Hospitality And Tourism written by Ronald A. Nykiel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-13 with Business & Economics categories.
Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Research Themes For Tourism
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Author : Peter Robinson
language : en
Publisher: Cabi
Release Date : 2016-04-08
Research Themes For Tourism written by Peter Robinson and has been published by Cabi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Business & Economics categories.
Tourism studies at Masters level are often divided into subsets of tourism such as environmental tourism, rural tourism and sports tourism. This textbook provides an overview of types of tourism, and common themes studied in courses to allow undergraduate students to become familiar with a wide range of tourism topics at a foundation level, allowing them to make an informed decision about their future studies and career. It will also be a useful text for providing a broad brush introduction to the major topics that are covered in undergraduate courses. Popular subjects like urban tourism, festivals and events and heritage and cultural tourism are covered.
Planning Research In Hospitality And Tourism
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Author : Levent Altinay
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-14
Planning Research In Hospitality And Tourism written by Levent Altinay and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-14 with Business & Economics categories.
Planning Research in Hospitality and Tourism, third edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. International in scope and appeal, this book provides students with an introduction to the basic principles, research techniques and characteristics of research in the international hospitality and tourism sectors in a straightforward and accessible way. It includes a variety of features throughout to aid understanding and offer practical tips of overcoming potential research issues. This new edition has been fully updated to include: • New chapters on mixed methods and how to adopt technology into research practices. • More coverage of research strategies, focus groups, sampling secondary research as well as experimental design. • New and updated international case studies and extracts from journals, providing real examples of tourism and hospitality research scenarios. • Student and lecturer online resources, including practice datasets for students. Enriched with insightful case studies throughout, this volume is essential reading for all tourism and hospitality researchers.
The Study Of Food Tourism Hospitality And Events
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Author : Sue Beeton
language : en
Publisher: Springer
Release Date : 2018-06-14
The Study Of Food Tourism Hospitality And Events written by Sue Beeton and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Business & Economics categories.
This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice. The specific field considered in this book is also placed against the backdrop of the larger question of how universities and other institutions of higher learning are evolving and addressing the new relationships between research, scholarship and teaching.
Ictr 2018 International Conference On Tourism Research
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Author : Dr Minna Tunkkari-Eskelinen, JAMK University of Applied Science Jyväskylä, Finland
language : en
Publisher: Academic Conferences and publishing limited
Release Date : 2018-03-22
Ictr 2018 International Conference On Tourism Research written by Dr Minna Tunkkari-Eskelinen, JAMK University of Applied Science Jyväskylä, Finland and has been published by Academic Conferences and publishing limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-22 with categories.
These proceedings represent the work of researchers participating in the International Conference on Tourism Research (ICTR 2018) which is being hosted by JAMK University of Applied Sciences, Jyväskylä, Finland on 23-24 March 2018.
Research Methods In Tourism Hospitality And Events Management
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Author : Paul Brunt
language : en
Publisher: SAGE
Release Date : 2017-09-27
Research Methods In Tourism Hospitality And Events Management written by Paul Brunt and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-27 with Business & Economics categories.
A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.