Play Big Brand Bold
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Play Big Brand Bold
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Author : Suzanne Chadwick
language : en
Publisher:
Release Date : 2019-11-21
Play Big Brand Bold written by Suzanne Chadwick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-21 with categories.
Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way and understanding how to hire yourself as the CEO in your business. If you're ready to stop playing small, step up and start doing bigger things then you've come to the right place.
Big Brands Are Watching You
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Author : Francesca Sobande
language : en
Publisher: Univ of California Press
Release Date : 2024-01-10
Big Brands Are Watching You written by Francesca Sobande and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-10 with Business & Economics categories.
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
Digital Sport For Performance Enhancement And Competitive Evolution Intelligent Gaming Technologies
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Author : Pope, Nigel
language : en
Publisher: IGI Global
Release Date : 2009-05-31
Digital Sport For Performance Enhancement And Competitive Evolution Intelligent Gaming Technologies written by Pope, Nigel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-31 with Computers categories.
Provides an overview of the increasing level of digitization in sport including areas of gaming and athlete training.
You Are The Brand
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Author : Steve Adubato
language : en
Publisher: Rutgers University Press
Release Date : 2011
You Are The Brand written by Steve Adubato and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.
Scrappy
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Author : Terri Sjodin
language : en
Publisher: Penguin UK
Release Date : 2016-08-23
Scrappy written by Terri Sjodin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-23 with Self-Help categories.
For those times when hard work and persistence just aren't enough, Terri Sjodin offers an inspiring guide to getting scrappy and beating the odds. Terri Sjodin loves scrappy people -- those who beat the odds with a blend of cleverness and fighting spirit. People who see big problems and come up with big solutions. People like the clever Girl Scout who sold 117 boxes of cookies in two hours outside a medical marijuana dispensary, or the entrepreneur who turned his home into an indoor jungle to sell investors on the Rainforest Café Restaurant chain. It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance. But today it takes more than just creativity, more than just persistence, more than just a dream to reach big goals -- it takes a mindset and a strategy. Sjodin explains the common elements behind every successful scrappy effort. Drawing on research, interviews, and her own personal experience, she identifies the practices that will help you develop the right mindset. She shares stories of scrappy tactics that have worked, and those that have crashed and burned, to help readers pursue their own vision. Whether you're a sales rep looking to close that big deal, a job-seeker trying to land your dream job, or a CEO who wants to reach the next level of success, the fastest way to get what you want is to get scrappy.
Growth Nuggets
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Author : Rajesh Srinivasan
language : en
Publisher: Notion Press
Release Date : 2021-06-11
Growth Nuggets written by Rajesh Srinivasan and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-11 with Business & Economics categories.
A BOOSTER DOSE FOR YOUR BUSINESS ACUMEN If Rajesh Srinivasan is a sought-after Marketing strategy consultant and a keynote speaker, it is because his clients value his thoughts and counsel, thanks to his professional experience and knowledge. This knowledge, gained over three decades, makes a difference to their business and helps them grow. It is the same knowledge that makes his talks and social media posts insightful and engaging. And now, Rajesh brings you the richness of his experience and his keen insights in the form of this book. In Growth Nuggets – Bites of Marketing Wisdom for the Smart Entrepreneur, you will find the distilled essence of his professional learnings, especially those relevant to entrepreneurs, start-up founders and senior corporate leaders. Spanning Sales, Marketing, Branding, Communication, Consumer Focus, Disruption and Strategy & Mindset, these nuggets of perspective will enrich you, thereby enriching your business. Designed to induce introspection, this book will make you look at your business in a new light. It will be a valuable addition to your library.
Get Bold
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Author : Sandy Carter
language : en
Publisher: IBM Press
Release Date : 2012
Get Bold written by Sandy Carter and has been published by IBM Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
'Get Bold' offers a systematic approach to creating and implementing an effective and successful social business strategy that moves your company beyond just looking at social media to realizing tangible business results.
What Is A 21st Century Brand
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Author : Nick Kendall
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-04-03
What Is A 21st Century Brand written by Nick Kendall and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-03 with Business & Economics categories.
What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognized advertising body, the IPA, the book is accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and is edited by Nick Kendall. Together they offer multiple perspectives and the opportunity to challenge yourself to consider what you really believe about advertising and branding. Structured as 20 provocations written in the form of 'I believe... and therefore...', the essays are organized into three sections: - What is a brand? - How should we engage to build them? - How should we organise to deliver? Highlighting that today's most successful agencies are those which are embracing the new ways to consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice, questioning the real fundamentals of creating and building brands. It is a thought-provoking read for any advertising practitioner or student.
Designing Luxury Brands
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Author : Diana Derval
language : en
Publisher: Springer Nature
Release Date :
Designing Luxury Brands written by Diana Derval and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Decoding Branding
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Author : Royce Yuen
language : en
Publisher: Routledge
Release Date : 2021-05-31
Decoding Branding written by Royce Yuen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-31 with Business & Economics categories.
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.