Political Branding Public Relations
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Political Branding Public Relations
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Author : Silih Agung Wasesa
language : id
Publisher: Gramedia Pustaka Utama
Release Date : 2013-01-15
Political Branding Public Relations written by Silih Agung Wasesa and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-15 with Business & Economics categories.
Di tengah keprihatinan masyarakat terhadap maraknya fenomena politik uang, Political Branding & Public Relations menawarkan politik yang cerdas dan bersih. Setelah dalam buku pertama mengupas formula pencitraan merek komersial Indonesia, dalam buku kedua dari Trilogi PR Magic ini Silih Agung Wasesa mengadopsi pencitraan merek untuk partai politik dan political branding politisi. Tema yang dipaparkan di sini antara lain: - Bagaimana Komunitas Membentuk Merek Politik - Politik, Public Relations, dan Rekayasa Citra - Segementasi Publik, Target Pemilih, dan Personal Branding Kandidat - Mata Pemilih, Hati Rakyat, dan Citra Politik - Manajemen Media Massa dengan Impresi Politik *** "Pencitraan bukanlah segala-galanya untuk memenangkan pertarungan politik. Buku karya Silih Agung Wasesa ini memberikan wawasan praktis bagi siapa pun yang akan memasuki dunia politik agar tidak terjebak dalam "branding" yang semu, yang mensyaratkan besaran dana semata." --Muhaimin Iskandar, Ketua Umum DPP Partai Kebangkitan Bangsa "Anda frustrasi dengan kampanye politik yang mahal? Political Branding memberi solusi cerdas untuk kampanye yang lebih hemat dan bermartabat. Dan yang terpenting, buku ini tidak akan mendorong Anda untuk melakukan korupsi demi mengembalikan biaya kampanye." --Yenny Zanuba Wahid, Ketua Umum Dewan Tanfidz Partai Kebangkitan BangsaóGus Dur "Buku ini membuka wawasan baru dan memberi sumbangan untuk meningkatkan kualitas demokrasi di Indonesia. Branding dalam dunia politik bukan sekadar membangun citra dengan biaya tinggi. Lebih dari itu, politisi harus memberikan pendidikan politik untuk rakyat dan mengubah orientasinya menjadi low-cost politic. Dengan demikian, demokrasi yang kita perjuangkan tidak menjadi barang mahal di negeri ini." --Anies Baswedan, Ph.D., Rektor Universitas Paramadina
Communication Of Politics
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Author : Bruce I Newman
language : en
Publisher: Routledge
Release Date : 2016-05-06
Communication Of Politics written by Bruce I Newman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Business & Economics categories.
Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia. Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include: a critical assessment of strategies used in the 2000 United States Presidential election branding as a means of establishing party values and winning support the expanding roles of polls, focus groups and Internet-based research on elections the relationship between foreign affairs/diplomacy and media/public relations Quangos (Quasi-Autonomous Non-Governmental Organizations) and much more! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovative—and sometimes controversial—uses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makers—even candidates.
Political Marketing In The United States
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2014-08-28
Political Marketing In The United States written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-28 with Political Science categories.
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Political Propaganda Advertising And Public Relations Emerging Research And Opportunities
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Author : Kavo?lu, Samet
language : en
Publisher: IGI Global
Release Date : 2019-10-25
Political Propaganda Advertising And Public Relations Emerging Research And Opportunities written by Kavo?lu, Samet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-25 with Business & Economics categories.
Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.
Political Branding Public Relations
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Author : Silih Agung Wasesa
language : id
Publisher: Gramedia Pustaka Utama
Release Date : 2011
Political Branding Public Relations written by Silih Agung Wasesa and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Political campaign categories.
Political campaign in Indonesia.
Political Public Relations
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Author : Jesper Stromback
language : en
Publisher: Routledge
Release Date : 2011-05-18
Political Public Relations written by Jesper Stromback and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-18 with Business & Economics categories.
Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
Nation Branding Public Relations And Soft Power
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Author : Pawel Surowiec
language : en
Publisher: Routledge
Release Date : 2016-08-05
Nation Branding Public Relations And Soft Power written by Pawel Surowiec and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-05 with Business & Economics categories.
Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.
Current Issues In Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2006-05-12
Current Issues In Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-12 with Business & Economics categories.
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Political Marketing And Communication
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Author : Philippe J. Maarek
language : en
Publisher:
Release Date : 1995
Political Marketing And Communication written by Philippe J. Maarek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2014-05-09
Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-09 with Political Science categories.
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.